Best SEO Podcast: Search with LLM Visibility®

Join us for a special episode hosted by Geoff Campbell who is standing in for Matt Bertram, we focus on the part of marketing most teams ignore: turning existing traffic into real phone calls, form fills, and sales. We break down a simple conversion framework, why dynamic website messaging works, and how to think about proof, positioning, and AI search as buyer behavior changes. 

• traffic times conversion rate equals customers as the core lens for SEO and CRO 
• treating an agency website as proof of competence and a trust signal 
• the “practice what you preach” mistake that costs agencies better clients 
• the reality of wearing every hat and why teams and cash flow matter 
• productizing a service into SaaS by solving our own lead generation problem 
• fixing the “blocked toilet” problem before buying more traffic 
• answering four questions fast: who you are, what you do, why choose you, how to contact you 
• using dynamic messaging by time, intent, and customer situation to lift conversions 
• adding specials, testimonials, video, and clear calls to action without clutter 
• building attribution with codes and tracking to learn what really drives leads 
• scaling SaaS with proof first, then outbound, ads, and partner channels 
• narrowing the ICP to high-traffic, lead-driven, high-value businesses 
• using design and presuasion to match the buyer you want 
• simplifying pages like a movie teaser so skimmers become readers 
• watching AI search emerge as a new visibility layer on top of SEO 

Guest Contact Information: 

Website: irwinhau.com

LinkedIn: au.linkedin.com/in/irwinhau

Instagram: instagram.com/haudoyoudo

More from EWR and Matthew:

Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast

Free SEO Consultation: www.ewrdigital.com/discovery-call

With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. 

Now, host Matthew Bertram — creator of the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. 

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. 

Find more episodes here: 

youtube.com/@BestSEOPodcast

bestseopodcast.com

Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:

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Website: www.matthewbertram.com

Instagram: @matt_bertram_live

LinkedIn: @mattbertramlive

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We talk through what “AI visibility” really means and why marketers are racing ahead of the data, even as consumer behavior shifts toward AI search and AI assistants. We connect SEO fundamentals to GEO and agentic commerce so you can take practical steps instead of getting stuck in paralysis. 

• AI visibility tools and why the industry lacks a baseline standard
• How context and personalization change AI search results
• Why LLM analytics is immature and often modelled on simulations
• The importance of data hygiene when AI tools disagree
• How AI assistants compress the customer journey into one surface
• Google AI Mode, AI Overviews, and why SEO still matters
• Agentic commerce and what it means when AI buys for people
• Simple starting steps like tracking, schema, and product feed readiness
• Avoiding low-value AI-generated content and focusing on usefulness

Guest Contact Information: 

Linkedin: linkedin.com/in/andrewmhiggins

Website: parsnipp.com

More from EWR Digital and Matthew:

Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast

Free SEO Consultation: www.ewrdigital.com/discovery-call

With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. 

Now, host Matthew Bertram — creator of the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. 

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. 

Find more episodes here: 

youtube.com/@BestSEOPodcast

bestseopodcast.com

Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:

Follow us on:

Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Connect With Matthew Bertram: 

Website: www.matthewbertram.com

Instagram: @matt_bertram_live

LinkedIn: @mattbertramlive

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We talk about the real shift happening as AI moves from chatbot to teammate, and why persistent memory is the make or break layer for useful automation. We dig into governance, data hygiene, and practical workflow design so AI output gets better over time instead of turning into expensive noise. 

• moving the show toward YouTube and a more educational format 
• why memory matters when AI becomes a partner or agent 
• how regulated industry thinking exposes weak spots in business data 
• crystallization theory and remembering the path to the answer 
• coding agents, vibe coding, planning, and scaling constraints like throughput 
• governance basics including permissions, API calls, token usage, and QAQC 
• hallucinations as a human and data problem more than a model problem 
• using decay and forgetting to make memory useful 
• the agency paradox of standardized delivery with client specific outputs 
• domain expertise plus AI fluency as the new competitive advantage 

Guest Contact Information: 

Website: https://richardvalentine.dev/

LinkedIn: https://www.linkedin.com/in/richard-l-valentine/

More from EWR and Matthew:

Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast

Free SEO Consultation: www.ewrdigital.com/discovery-call

With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. 

Now, host Matthew Bertram — creator of the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. 

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. 

Find more episodes here: 

youtube.com/@BestSEOPodcast

bestseopodcast.com

Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:

Follow us on:

Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Connect With Matthew Bertram: 

Website: www.matthewbertram.com

Instagram: @matt_bertram_live

LinkedIn: @mattbertramlive

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Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:

We reconnect with Chris Burres to talk about the real mechanics of podcast marketing, brand legacy, and why consistency beats quick wins when you are trying to earn attention. We also zoom out into AI governance and longevity, from building AI-native workflows to the accelerating science behind ESS60 and “longevity escape velocity.” 

• the origin story behind EWR and what a rebrand really costs 
• podcast cadence as a growth strategy and a team alignment tool 
• why interviews build relationships and distribution faster than solo shows 
• what it can cost to buy a premium podcast appearance and when it pays off 
• AI governance basics for regulated industries and privacy risk 
• building an AI-first company with workflows, access and accountability 
• longevity escape velocity and why medical knowledge is accelerating 
• ESS60, mitochondria, oxidative stress and why users report focus plus sleep 

Guest Contact Information: 

Linkedin: linkedin.com/chrisburres

Website: myvitalc.com

More from EWR and Matthew:

Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast

Free SEO Consultation: www.ewrdigital.com/discovery-call

With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. 

Now, host Matthew Bertram — creator of the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. 

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. 

Find more episodes here: 

youtube.com/@BestSEOPodcast

bestseopodcast.com

Follow us on:

Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Connect With Matthew Bertram: 

Website: www.matthewbertram.com

Instagram: @matt_bertram_live

LinkedIn: @mattbertramlive

Powered by: ewrdigital.com

Support the show

We get real about what AI search changes and what it does not, then map SEO back to fundamentals like attribution, buyer intent, and revenue. We also share how agency teams can use agent workflows and governance to move faster without turning the business into chaos.
• Matt’s return, agency ownership changes, and why the timing matters
• Cameron’s path from engineering to SEO through referrals and Google Business Profile wins
• AI search as a conversation starter with CEOs while fundamentals stay critical
• Why brand traffic and last-click attribution mislead decision makers
• Cutting low-value traffic through pruning to drive more calls and leads
• Agent harness basics using folders, instructions, APIs, and automation
• Getting teams into IDE workflows, avoiding chat-only memory limits, and protecting .env keys
• Data privacy for regulated industries, self-hosted models, and AI governance policies

Guest Contact Information: 

Website: www.bidviewmarketing.com
LinkedIn: www.linkedin.com/cameron-libutti

More from EWR and Matthew:

Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast

Free SEO Consultation: www.ewrdigital.com/discovery-call

With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. 

Now, host Matthew Bertram — creator of the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. 

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. 

Find more episodes here: 

youtube.com/@BestSEOPodcast

bestseopodcast.com

Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:

Follow us on:

Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Connect With Matthew Bertram: 

Website: www.matthewbertram.com

Instagram: @matt_bertram_live

LinkedIn: @mattbertramlive

Powered by: ewrdigital.com

Support the show

In this episode of the Best SEO Podcast, hosted by Matthew Bertram, Zara Carbonell joins the show to talk about why AI makes content more important, not less, and how real trust now comes from human context and clear communication. We share practical ways to use AI to analyze performance, sharpen your personal brand, and reach buyers where they already spend attention. 

• AI as a tool that frees humans from repetitive marketing ops 
• The creative side and analytical side of marketing and where AI fits 
• Why in-person connection and “less curated” content feels more real 
• The growing trust problem with synthetic media and fake virality 
• Personal branding as unavoidable for employees and businesses 
• Using AI to analyze your posts for patterns in engagement and reshares 
• Studying influencer content with AI to learn timing, structure, and hooks 
• Helping traditional businesses see the revenue upside of social media 

Guest Contact Information: 

instagram.com/thesocialstartup.co

facebook.com/TheSocialStartup.Co

More from EWR and Matthew:

Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast

Free SEO Consultation: www.ewrdigital.com/discovery-call

With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. 

Now, host Matthew Bertram — creator of the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. 

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. 

Find more episodes here: 

youtube.com/@BestSEOPodcast

bestseopodcast.com

Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:

Follow us on:

Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Connect With Matthew Bertram: 

Website: www.matthewbertram.com

Instagram: @matt_bertram_live

LinkedIn: @mattbertramlive

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Support the show

We map the shift from chat-based AI to real agentic systems that can run workflows, manage memory, and publish results without constant human babysitting. We break down how to design AI agents like jobs so they stay grounded, cost-controlled, and useful for marketing, SEO, and software work. 

• tiering AI use from assistance to automation to full agents with memory and tools 
• writing a clear job description with input, process, and output formats 
• building an SEO research agent that generates briefs and scores novelty 
• grounding agents with state, scripts, and tight context management to cut errors and token waste 
• why models ignore guardrails and how system design fixes repeat failures 
• plan mode tradeoffs and where to focus review time: planning, code, or tests 
• orchestration patterns like dispatchers, specialist sub-agents, and clean bridges between systems 
• security and scalability realities for enterprise-ready software built with agents 

Guest Contact Information: 

linkedin.com/sebastianchedal

chedal.org

More from EWR and Matthew:

Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast

Free SEO Consultation: www.ewrdigital.com/discovery-call

With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. 

Now, host Matthew Bertram — creator of the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. 

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. 

Find more episodes here: 

youtube.com/@BestSEOPodcast

bestseopodcast.com

Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:

Follow us on:

Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Connect With Matthew Bertram: 

Website: www.matthewbertram.com

Instagram: @matt_bertram_live

LinkedIn: @mattbertramlive

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Support the show

We talk with Lynn Ward about why marketing is shifting from search and retrieve to solve my problem, and why speed is becoming the moat for agencies and clients alike. We break down what AI-first agencies are building right now to protect conversions, reduce bottlenecks, and stay visible as web traffic and SEO change.

• search behavior shifting as ChatGPT and other LLMs absorb intent
• speed as the new moat for agencies and operators
• why agency pricing based on headcount starts to fail
• practical case studies like instant quoting and support automation
• building a data room as the foundation for AI systems
• using AI chatbots to capture real customer questions and drive content
• data governance, privacy, and shadow AI risks inside companies
• how we use ChatGPT, Gemini, Claude, and Perplexity differently
• lead gen fading while brand building and microinfluencer content rise
• YouTube Shorts as a visibility lever for LLM citations

Guest Contact Information: 

https://www.linkedin.com/in/lenward

https://commexis.com/

More from EWR and Matthew:

Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast

Free SEO Consultation: www.ewrdigital.com/discovery-call

With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. 

Now, host Matthew Bertram — creator of the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. 

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. 

Find more episodes here: 

youtube.com/@BestSEOPodcast

bestseopodcast.com

Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:

Follow us on:

Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Connect With Matthew Bertram: 

Website: www.matthewbertram.com

Instagram: @matt_bertram_live

LinkedIn: @mattbertramlive

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Support the show

Matthew Bertram sits down with David Albert of CRO Metrics to unpack what is actually changing across SEO, AEO, GEO, LLM visibility, and the modern stack as tools like Claude Code make custom apps and automations feel effortless.

• the shift from bloated martech stacks to custom AI middleware and small internal apps 
• why compliance, governance, and shadow AI access are now daily marketing risks 
• using guardrails and shared boilerplates to democratize internal tool building 
• turning years of experiment data into RAG search and predictive CRO scoring 
• how SEO, AI visibility, and paid traffic performance depend on on-site conversion work 
• practical signs a site needs CRO even when the ask is “more leads” 
• a modern definition of CRO built on statistical validation and incrementality 
• starter tools and simple first tests like headlines, CTAs, trust signals, and form friction 

Guest Contact Information: 

https://www.linkedin.com/in/davidpaulalbert

https://crometrics.com/

More from EWR and Matthew:

Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast

Free SEO Consultation: www.ewrdigital.com/discovery-call

With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. 

Now, host Matthew Bertram — creator of the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. 

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. 

Find more episodes here: 

youtube.com/@BestSEOPodcast

bestseopodcast.com

Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:

Follow us on:

Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Connect With Matthew Bertram: 

Website: www.matthewbertram.com

Instagram: @matt_bertram_live

LinkedIn: @mattbertramlive

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Support the show

We trace the fast shift from link-based search to AI-generated answers and show how that change reshapes content, measurement, and strategy. Connor Kimball of Cairrot shares data on LLM traffic surges, concrete AEO tactics, and how unified analytics reveals brand lift beyond referral clicks.

• AI search replacing link lists with answers
• AEO as the method, LLM visibility as the metric
• Informational traffic down, transactional content up
• Comparison and battle-card pages driving citations
• GA4 and GSC integration for unified insights
• Measuring halo effects across direct and organic
• E‑E‑A‑T signals across site and profiles
• Partner ecosystems and regulated-industry expertise
• From LLM visibility to multimodal AI visibility
• Agents and automated reporting speeding decisions

Guest Contact Information: 

Website: connorkimball.com

LinkedIn: linkedin.com/in/connor-kimball

Instagram: instagram.com/connorkimball

Facebook: facebook.com/connor.kimball

More from EWR and Matthew:

Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast

Free SEO Consultation: www.ewrdigital.com/discovery-call

With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. 

Now, host Matthew Bertram — creator of the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. 

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. 

Find more episodes here: 

youtube.com/@BestSEOPodcast

bestseopodcast.com

Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:

Follow us on:

Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Connect With Matthew Bertram: 

Website: www.matthewbertram.com

Instagram: @matt_bertram_live

LinkedIn: @mattbertramlive

Powered by: ewrdigital.com

Support the show