The Dave Gerhardt Show (from Exit Five)

By Exit FiveBusiness Entrepreneurship Marketing

The Dave Gerhardt Show (from Exit Five) episodes

October 09[Best of B2B] How To Drive Revenue Through Content with Lashay Lewis (Founder, BOFU.ai)
#400 | Lashay Lewis helps B2B SaaS companies create profit-driven content strategies. We talk about why a B2B content strategy should be built from the bottom of the funnel up, why she interviews sales teams to understand "life before using the product" and why she interviews customer success teams to understand "life after using the product" and how that influences content strategy, how writing influences buyers, the power of a strong company POV, training in-house writers and freelancers in a way that scales, where podcasting fits in a B2B content strategy, why search volume can be misleading, and thoughts on how content marketers can use AI.
Timestamps
(00:00) - Why timeless marketing fundamentals still beat chasing new tactics
(03:45) - Why bottom-of-funnel content actually converts
(06:57) - Why search intent matters more than search volume
(13:06) - The customer research questions that make content convert
(15:14) - How to write content without interviewing experts every time
(24:36) - Feature mapping: turning product features into customer pain points
(31:55) - Companies that get bottom-of-funnel content right
(35:41) - Repurposing one converting article across every channel
(43:03) - Wrap-up and where to find Lashay
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.
Convertiv - A B2B marketing agency that helps enterprise teams build an AI-powered go-to-market strategy, specializing in AEO. Podcast listeners get a free AI search review showing how you stack up against competitors. Learn more at convertiv.com/exitfive.
Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.
Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive.
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
46 min
October 08How To Take Big Brand Swings (like NASCAR, Indy 500 and SXSW) with R. Ethan Braden, CMO of Texas A&M University
#399 | Dave sits down with R. Ethan Braden, Chief Marketing and Communications Officer at Texas A&M University, to talk about big brand swings he took with NASCAR, Fast Company and SXSW to insert the university into the national conversation and change the perception of a 150-year-old brand. Ethan explains why Texas A&M University's challenge is reputation and how he got the whole campus telling the same story. Ethan also covers why he holds marketing to the same rigor as finance and engineering, and why his strategy involved going where other universities aren't. Ethan covers how he turned 4,300 faculty into media experts with earned media PR. They also get into repeating one message, and why great marketers can work in any industry when they focus on the craft, not the category.
Timestamps
(00:00) - Why a higher-ed CMO is on a B2B marketing podcast
(03:02) - The real challenge: brand perception
(08:18) - Building a brand that gets noticed
(11:46) - Why Ethan thinks you should pick a lane and repeat one message
(16:02) - Holding marketing to the same rigor as finance and engineering
(18:43) - NASCAR and IndyCar sponsorships
(25:48) - SXSW with Fast Company and brand partnerships
(31:39) - Building an earned media engine with 4,300 faculty experts
(34:43) - Marketing challenges: talent and trust in higher ed
(40:02) - Why great marketers can work in any industry
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.
Convertiv - A B2B marketing agency that helps enterprise teams build an AI-powered go-to-market strategy, specializing in AEO. Podcast listeners get a free AI search review showing how you stack up against competitors. Learn more at convertiv.com/exitfive.
Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.
Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive.
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
45 min
October 07 Secret NYC Meetup
OK maybe it's not so secret, but it makes for a more clickable headline.
We're doing an Exit Five Meetup in NYC October 15 and we'd love to have you. Tickets here: https://exitfive.com/nyc/
2 min
October 05How to Get 10X More Traffic From Content You Already Have (with Ross Simmonds, Foundation Marketing)
#398 | Dasha chats with Ross Simmonds, founder of Foundation Marketing and Distribution.ai, live at Drive. They talk about why most marketing content fails: it gets created once and then left to collect dust. Ross breaks down his full distribution playbook for a single blog post - from social and email to Reddit, shorts, carousels, and reposting on a schedule. Then, Ross shares the receipts: 10X traffic and a three-year-old asset that now gets cited in AI answers and still generates leads. He explains his rule to create ridiculously good content once and distribute it forever, the four E's that separate great content from slop, and the two blog posts that changed his career. Plus, how to hire people that runs without you, why spamming Reddit with self-promotion is ineffective, and Ross’s bet on in-person events in 2027.
Show notes:
14 books to get a job in advertising: https://rosssimmonds.com/blog/20-books-read-job-advertising/

Timestamps:
(00:00) - Recording Live at Drive
(02:36) - Why Most Great Content Just Collects Dust
(03:43) - How AI Made Distribution Noisier and Cheaper
(04:56) - Distributing One Blog Post Across Every Channel to Maximize Reach
(06:55) - 10X Traffic and Playing the Long Game with Content
(09:19) - The Four E's of Great Content
(11:01) - The Blog Posts That Changed His Career
(14:30) - His Biggest Win: A Team That Runs Without Him
(17:30) - Reddit Done Right: White-Hat, Not Spam
(18:58) - His Bet for 2027: In-Person Events Come Back
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.
Convertiv - A B2B marketing agency that helps enterprise teams build an AI-powered go-to-market strategy, specializing in AEO. Podcast listeners get a free AI search review showing how you stack up against competitors. Learn more at convertiv.com/exitfive.
Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.
Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive.
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
22 min
October 02[Best of B2B] April Dunford - Positioning, Differentiation, Lessons from 200+ Sales Pitches, and How To Do It Right
#397 | One of our most popular episodes ever, inducted into our Best of B2B series: April Dunford is a B2B positioning expert and author of Obviously Awesome and Sales Pitch. Sales Pitch guides you through an eight-step sales pitch structure the helps you stand out and win business. Building on the concepts of the bestselling book, Obviously Awesome, Sales Pitch will give your sales reps a story that makes your product shine. We talk about her new book, lessons from her first book, and covered:
- Positioning vs. Category Creation vs. Strategic Narrative
- Lessons from 200+ B2B sales pitches
- Why differentiation is everything and how to do it
- Why positioning has to be a cross-functional activity - not just for the marketing
- A structure anyone can use to turn positioning into a strong sales pitch
- Why she set out to write a follow up book to her 2019 hit Obviously Awesome called Sales Pitch (and go through the pain of writing a book all over again)
Timestamps
(00:00) - Why timeless marketing lessons still matter
(01:21) - How April does positioning in one week
(07:22) - Why marketing never wins a battle of opinions
(08:38) - Who you really compete with
(11:49) - Positioning vs. strategic narrative vs. category creation
(19:40) - No decision, FOMO, and the race to the bottom
(22:44) - Finding differentiation when you think you have none
(27:58) - Selling what's on the truck vs. the vision
(34:18) - Why April wrote Sales Pitch
(41:00) - The sales pitch structure, with a Help Scout example
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.
Convertiv - A B2B marketing agency that helps enterprise teams build an AI-powered go-to-market strategy, specializing in AEO. Podcast listeners get a free AI search review showing how you stack up against competitors. Learn more at convertiv.com/exitfive.
Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.
Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive.
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
50 min
October 01Dave & Dasha Live from Drive: Beating Brain Rot, Burnout, and Boredom After 15 Years in B2B
#396 | Dave and Dasha recorded this episode live during Drive 2026 - our biggest event yet. Dave explains how Drive nearly moved to Boston, and why he thinks keeping it in Vermont matters. They also went deep into how Dave wrote this year's keynote. He shares his struggle of building an outline with Claude that had no soul, and asking Harry Dry for help. Eventually, the talk became about one idea: connection. Dave also covers how that experience changed the way he gives feedback to his team, his biggest wins of 2026, and what he's betting on for 2027.
Timestamps
(00:00) - Interviewing Dave IRL at Drive about His Career and Keynote Writing Process
(03:49) - How the Drive Event Started
(09:08) - Why This Year's Keynote Matters and How Dave Wrote It
(11:49) - Moving Past the Writer’s Block: "AI Rotted My Brain"
(13:47) - Getting Harsh Feedback from Harry Dry
(16:00) - The Angle: a Story About Human In-Person Connection
(20:13) - Bringing Harry's Feedback Style to the Team
(25:41) - How to Build an Outstanding Team and Why This is Your Biggest Lever
(31:43) - The Canadian Snack Taste Test
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.
Convertiv - A B2B marketing agency that helps enterprise teams build an AI-powered go-to-market strategy, specializing in AEO. Podcast listeners get a free AI search review showing how you stack up against competitors. Learn more at convertiv.com/exitfive.
Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.
Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive.
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
37 min
September 28Is the MQL dead? (with Freya Ward, Headley Media)
#395 | Dasha sits down with Freya Ward, Associate Managing Director at Headley Media, to talk about why MQLs get a bad rap and what to do about it. Freya explains why the problem is usually the framing rather than the tactic, how renaming MQLs changes how sales handles them, and what you should rename them to. They also get into how to run a workshop that aligns the team on what counts as a qualified lead, and three specific fixes you can make today for better sales and marketing alignment.

Show notes
Gareth James at Hallam on getting brand investment signed off by finance directors: https://hallam.agency/blog/investment-for-brand-how-to-get-sign-off-from-finance-directors/

Timestamps:
(00:00) - Why Freya quit marketing to join the sales team
(09:02) - Is the MQL actually dead?
(10:02) - Rename the MQL to qualified outbound leads
(11:22) - Why every marketer has speak the sales, finance, and other department’s languages
(16:47) - Three rituals that keep sales and marketing aligned
(20:47) - Build your MQL definition from deals that closed
(24:43) - Why Dasha's BDs report into marketing
(26:26) - Fix #1: make lead rejection a required CRM field
(31:46) - Fix #2: assign someone to nurture dead leads
(38:00) - Fix #3: pilot alignment with one SDR
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.
Convertiv - A B2B marketing agency that helps enterprise teams build an AI-powered go-to-market strategy, specializing in AEO. Podcast listeners get a free AI search review showing how you stack up against competitors. Learn more at convertiv.com/exitfive.
Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.
Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive.
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
45 min
September 25Dave Goes UNBOUND: 5 Things B2B Marketing Leaders Are Doubling Down On
#394 | Dave takes his phone to the conference floor at HubSpot's UNBOUND in Boston and asks 5 B2B marketing leaders two questions: what are you doubling down on at work, and what are you doubling down on in your personal life? He opens with thoughts on why strategy and positioning matter more than tactics now that AI makes everyone sound the same. Then you'll hear from Jonathan Hunt of HubSpot on treating brands as live experiences, Palmer Houchins of G2 on balancing AI efficiency with effectiveness, Sangram Vajre of GTM Partners on the power of one-on-one conversations, Jess Cook of Vector on personally rebuilding her company's website with Claude Code, and Amit Sharan of Tatari on the importance of exploring new channels and how they're creating video content built to be found by AI search.
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.
Convertiv - A B2B marketing agency that helps enterprise teams build an AI-powered go-to-market strategy, specializing in AEO. Podcast listeners get a free AI search review showing how you stack up against competitors. Learn more at convertiv.com/exitfive.
Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.
Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive.
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
19 min
September 24Navigating a Rebrand: Why SurveyMonkey Went Back to the Monkey (With Katie Miserany, CCO & Global Head of Marketing)
#393 | Dave interviews Katie Miserany, Chief Communications Officer and Head of Marketing at SurveyMonkey, about why the company rebranded to Momentive to go upmarket and then reversed the decision after going private. Katie explains why sales believed nobody would spend six figures with a company called SurveyMonkey, what changed under the new CEO, and why she now sees the monkey as an advantage. She also covers her path into marketing from communications, why more comms leaders are moving into C-suite marketing roles, and the advice she followed when she took over the function: get close to the growth team and ask your basic questions early so imposter syndrome doesn't cost you the learning.

Timestamps:
(00:00) - Why Katie Feels Like She’s Gotten Twenty Years of Experience in Seven at SurveyMonkey
(05:41) - Why Sales Thought Nobody Would Buy From a Company Called SurveyMonkey
(07:06) - Creating Our Brand Vision and Bringing it to Life
(12:33) - The Campaign That Didn't Move the Needle
(17:04) - Everyone Knows Us - The Version of Us From 2009
(20:08) - The Tactic That Lifted Click-Through by 73%
(25:19) - The Journey From Comms to Head of Marketing
(31:18) - What Comms Actually Does
(37:14) - How to Determine if You Need a Meeting vs an Async Update
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.
Convertiv - A B2B marketing agency that helps enterprise teams build an AI-powered go-to-market strategy, specializing in AEO. Podcast listeners get a free AI search review showing how you stack up against competitors. Learn more at convertiv.com/exitfive.
Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.
Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive.
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
48 min
September 21How I Built that [Agent] - 7 Marketers Show AI Workflows That Save Hours
#392 | Everyone’s talking about AI agents right now. It's hard to know what's real and what's just LinkedIn noise. If you haven't built an agent yet, it’s hard to know where to start. If you have built agents, you might be looking for ideas for what to build next.
Wouldn’t it be great if a pro marketer would just share their screen and walk you through their best agents? Here's what I built, this is what it does, and here's how much time it saved me this week.
We agree! That’s why we brought in seven B2B marketers to show the agents they built, and are using at their companies today. Check out this episode of Exit Five Live.

Timestamps

(00:00) - Intro
(03:18) - What an AI agent actually is, and common challenges marketers face with building them
(06:06) - An AI chief of staff, and an agent that hunts for new brands
(10:39) - Claude skills that edit a draft, and an agent for LinkedIn ads creative
(16:11) - Sales call data as an agent's brain, and testing messaging with AI personas
(20:40) - 2,600 personalized landing pages, built and refreshed by an agent
(24:44) - A daily learning digest that turns into a private podcast
(27:30) - Getting a dozen editing skills to work together
(31:43) - Inside the landing page agent: research, edit mode, running at scale
(35:53) - How the cool hunting agent finds and scores new brands
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.
Convertiv - A B2B marketing agency that helps enterprise teams build an AI-powered go-to-market strategy, specializing in AEO. Podcast listeners get a free AI search review showing how you stack up against competitors. Learn more at convertiv.com/exitfive.
Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.
Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive.
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
45 min

About The Dave Gerhardt Show (from Exit Five)

From the publisher's feed

Interviews with top marketers sharing tactical tips, strategies, and lessons learned to help you grow your business. Hosted by Dave Gerhardt, founder of Exit Five, former CMO, and author of Founder…