Stepping into the world of customer development can be daunting, especially when you're unsure what to ask or how to approach potential users without a finished product. 

However, Cindy Alvarez, author of "Lean Customer Development" and Director of UX for PowerPoint, believes embracing these uncertainties is the key to successful product development. 

In this episode, Cindy explains why this initial discomfort is normal and essential for innovation.

Highlights include: Why People Hesitate to Do Customer Development Interviews? (01:40), How to Design Your Interview Process (25:57), And more…

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