By Faye Morgan
The podcast currently has 28 episodes available.
Ep 28. How email marketing automation can help you sell more and give you back your time with John Lamphiere
This year is an important year to be focusing on growing your email list. John Lamphiere, Regional Vice President, EMEA and APAC at ActiveCampaign shares his tips on how you can use ActiveCampaign to help build a customer journey and create advocates for your business via email. Using ActiveCampaign to save time, automate and customise your content. Plus, are you leaving potential sales on the table? John explains how you can re-engage your audience to help generate more sales easily with his top tips.
Prior to ActiveCampaign, John served as Vice President and Managing Director, EMEA for Glassdoor, and has also served in management roles at Quantcast International, Facebook and Yahoo.
Links and resources
Visit ActiveCampaign
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Do you know your numbers? Are you measuring your results and where those sales are coming from? Or be honest, are you guessing just a little bit?! It's become increasingly difficult as business owners to know what marketing is working. It's time to spell that out with the help of Google Analytics. It need not be a daunting task to understand if you have Mercer's help. This podcast is for those who want to love analytics a little bit more.
Links and resources
Check out Mercer’s free tools, courses and dashboards all here (well worth accessing!):
http://www.measurementmakerketing.io/365
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One size doesn’t fit all when it comes to creating your social media content and scheduling it. Miruna Dragomir, Head of Marketing at Planable, shares her steps to produce effective content in the most efficient way. Using Planable to save time and get more organised collaborating within a team. Plus, where are you wasting time on social media? I love Miruna’s tips to find out what processes are slowing you down and where she thinks social media is headed for small business owners.
Links and resources
Get 30% off Planable for 3 months using this coupon: 365social30
Toggle: https://toggl.com
Make sure you hit SUBSCRIBE to not miss out on any of my social media tips and updates.
If you found this episode useful, please leave me a review. Many thanks!
Marketing in a noisy world can be a challenge for us all, and maybe more so if you are an introvert. In this episode, we talk about Jenny's own career path, how to understand your personality type, work in ways that suit you best, reframing how you think about marketing and feeling less icky about sales. Plus, we have a good natter about podcasting, how that has helped our businesses grow and how Jenny as a mentor to me gave me the confidence I needed when I changed careers.
Links and resources:
Jenny’s website: www.bondfieldmarketing.co.uk
Jenny's podcast: www.bondfieldmarketing.co.uk/category/podcast
Jenny’s Socials:
www.instagram.com/bondfieldmarketing
www.facebook.com/bondfieldmarketing
It’s no secret that Facebook ads are in for a ride this coming year. Bob and I discuss the impact of IOS 14 and what we can do to make the bumpy ride ahead a little more smooth. Plus, we talk about the importance of using video in ads, what they should look like and where best to place them in our funnels to help us succeed with ads. I loved this conversation about Facebook ads with Bob Regneurs, we went deep!
Links and resources
Bob’s Facebook https://www.facebook.com/AuthorBobRegnerus
Bob’s website https://bobregnerus.com
Bob’s books: https://www.amazon.com/Bob-Regnerus/e/B002BM3H1Y
Feed Stories
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Lucy explains the importance of a marketing strategy, drawing on her 10 years’ working both in-house and agency-side. In this episode, Lucy shares her top tips to create a winning strategy. Breaking down what that means, what it looks like with examples of goals and objectives to set. What we can realistically achieve as business owners in 2021. Plus, the challenges we both have with podcasting. If you haven’t put a marketing strategy in place yet, listen to this episode first.
Links and resources
Lucy’s Instagram https://www.instagram.com/method.marketing
Lucy’s website https://www.methodmarketing.org/
Todoist: https://todoist.com
Semrush: https://www.semrush.com
TweetDeck: https://tweetdeck.twitter.com
Reddit: https://www.reddit.com
Make sure you hit SUBSCRIBE to not miss out on any of my social media tips and updates.
If you found this episode useful, please leave me a review. Many thanks!
Visibility is one of those social media buzzwords you’ve probably been hearing more of lately – but what does it really mean to be visible online and why should you care about it?
As a business owner, whether you have a product or service-based business, being successful on social is more than having a good-looking feed. You can create and curate the most interesting, entertaining and informative content, but it’s all for nothing if you aren’t getting it in front of people – especially your ideal customers and clients.
And getting in front of those people is about more than pumping out post after post.
Links and resources
Learn more about FFWD Social here >>> www.365daysocial.com/ffwd
(Source: https://rainylune.com/blogs/blog/why-your-instagram-engagement-kinda-sucks-right-now)
Make sure you hit SUBSCRIBE to not miss out on any of my social media tips and updates.
If you found this episode useful, please leave me a review. Many thanks!
Milla is a great example of a social media expert who puts her own advice into action, and in this episode we talk about what that means. I’ve watched her increase her visibility and grow significantly on Instagram in 2020, with a really engaged audience and consistently valuable content. In this episode, we talk about how a New Year’s resolution to make more IGTVs was a huge turning point in her own social presence, her tips for making Lives less terrifying, where to get content ideas from, how to tap into what your audience wants to know and ways to build an engaged audience. Plus, we dig into Reels and make predictions for what 2021 will bring for social.
Links and resources
Milla’s Instagram www.instagram.com/pinkstormsocial/
Milla’s website www.pinkstormsocial.co.uk/
Over www.madewithover.com / find it on the App Store
Mojo Insta Story editor: www.mojo.video
Canva www.canva.com
InShot www.inshot.com
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If you found this episode useful, please leave me a review. Many thanks!
It’s January and many are in planning mode for their business and social media content. For this first episode of the year, I wanted to help inspire you to help you get your mojo back in creating content for social media and make it interesting. Make your account that people want to see the content from. It’s time to put down the chocolate and prosecco and bring it back to building your business online.
Links and resources:
Feeling like you need to get off the social media treadmill and give your channels a workout? Sign up for the Let’s Get Visible 4-week bootcamp.
This challenge is here to get you comfortable with being uncomfortable, to encourage you to put yourself out there and to practice talking about your brand story and services so you can boost your visibility and attract attention from your ideal audience.
Show up to shape up your socials. Sign up here >>> Let's Get Visible Bootcamp
Make sure you hit SUBSCRIBE to not miss out on any of my social media tips and updates.
If you found this episode useful, please leave me a review. Many thanks!
Stories get over 500 million users every day. 500 million! If that’s not a good reason to be running ads through this corner of the platform, I don’t know what is. Here I am going to explain how to create successful Instagram Stories Ads that get you results.
Make sure you hit SUBSCRIBE to not miss out on any of my social media tips and updates.
If you found this episode useful, please leave me a review. Many thanks!
The podcast currently has 28 episodes available.