Should your small business website have an FAQ page? In this video, we break down when FAQs actually help, when they hurt, and how to use them to improve both SEO and customer flow.

You will learn where FAQs belong on your website, how to choose the right questions, and why short, specific answers work better than long, vague content. The video also covers common FAQ mistakes, how FAQs can support your sales process, and ways to make your site more helpful for potential customers.

If you want your website to build trust, reduce repetitive questions, and support business growth, this video will help you create FAQs that are useful and effective.

Watch the full Customer Winning Websites Miniseries for more practical website tips for small business owners.

Chapters

00:00 Introduction

00:15 Should you have an FAQ page?

00:40 When FAQs do not help

01:40 Where FAQs work best on a website

02:24 Benefits of a strong FAQ page

03:37 Best situations for using FAQs

04:40 FAQ mistakes that hurt SEO and customer experience

06:39 What questions to include in your FAQ

09:38 How to structure an FAQ page

10:32 FAQ SEO tips

12:20 Final thoughts