Are you leaning on "logo authority" in your sales process?  

I'd have you consider that relying on logos and awards as a method of demonstrating authority is one of the most thin paths to creating credibility (and can actually work against you.).

In today's conversation, we talk about how to build real authority in our marketplace without all the logos.

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The Four Weapons Of The Sales War - Training Course: www.thesaleswar.com 

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Questions, comments and requests? Feel free to contact me at [email protected] 

Music Credit: Jeremy Tyler "Undercover" 

https://itunes.apple.com/us/album/maybe-youve-felt-this-way/1231973314