In this episode we talk about the role we play as pet professionals in helping pet parents understand what safe care really looks like. A lot of people genuinely have no idea what to look for when choosing a sitter or walker and they do not always realise the risks involved when they hire someone with no insurance, no qualifications, and no understanding of behaviour or safety. It is not about scaring people or shaming them. It is about giving them the information they deserve so they can protect their pets from danger and avoid situations that could have been prevented.

I share why this conversation matters so much, especially as the industry continues to grow and attract people who mean well but are not trained, and others who are simply looking for quick cash.

When standards are low, pets pay the price. Educating pet parents helps close that gap. It shows them the difference between someone who is good with animals and someone who is trained, insured, and prepared for emergencies. It helps them understand that these things are not extras. They are the foundations of proper care.

We walk through how to talk to pet parents in a clear and supportive way so they never feel judged. The goal is to give them confidence, not fear. When we explain things like insurance, first aid, behaviour knowledge, and risk management in simple, everyday language, they start to see why these things matter. And once they know better, they choose better. That alone lifts the standard of the entire industry.

This episode also touches on how these conversations build trust. When pet parents feel informed, they feel safer handing us their keys, their homes, and their animals. They know we are professionals, not hobby sitters, and that reassurance is powerful. Leading with transparency and education makes it harder for unsafe or unqualified people to operate, and that’s how we slowly create a safer industry for everyone.

Thank you for listening to this episode. Raising the standard starts with us. It starts with the way we speak up, the way we educate, and the way we advocate for the animals in our care. If this resonated with you, please share it or leave a review so more pet parents and pet professionals can learn how to choose safer, higher quality care.