You know I had my business and love to talk about it, I teach you guys based on the methods I used and things I learnt

But do they still work? Do I still know what I’m talking about. Absolutely.

If you follow my content you may have clued in that I started a little at home project because I’m so badly missing having more animals around + working alongside pet parents

So I had an idea, set it up, launched, first week booked out, and ran a community event and it hasn’t even been 30 days

This episode dives into it, I tell you the who/what/when/where/how and have put my money where my mouth is

That profile now has 70k views, hundred of followers, a website driving traffic, and I’m becoming publicly known after 3/4 weeks.

What I teach WORKS. You also need to apply it 🤍

Featuring the beautiful Chloe from my own local Sunny Coast, she’s both a pet parent and a business owner which gives her insight to both sides of the

I sat down with her to chat all about what it means to her as a pet parent to trust a professional with her precious pooches and she gives real examples of her past and current experiences

If you have ever wanted to know exactly what a pet parents wants - now is your chance because this mini series is going to do exactly that! Give you insight right into the mind of your ideal client

You can follow Chloe at @themochiandco on Instagram

And if you want to work with me - you can DM me ‘pet’ on Instagram at @petindustrymentor and we will get you kick started

Everyone says they want motivation, but most of the time motivation is not actually the issue. The real problem is that we have become addicted to instant gratification. We live in a world where everything is fast. Fast food, fast delivery, fast entertainment, fast validation through likes, comments and notifications. Without even realising it, that expectation of speed can start to creep into how we approach our goals, our work and our businesses.

We start expecting progress to feel exciting every day. We expect results to come quickly. We expect the work to feel rewarding straight away. But real progress rarely works like that. Building something meaningful, whether it is a business, a reputation, or a life you are proud of, involves long stretches where the work feels repetitive, quiet and sometimes even boring. It means showing up on days where there is no external reward. No applause. No instant payoff.

That is where most people fall off track. Not because they lack motivation, but because the brain starts searching for something that feels better in the moment. Scrolling feels easier. Avoiding the hard task feels easier. Starting something new feels more exciting than finishing something you already began. Instant gratification will always win if you allow it to.

The people who build strong businesses and stable lives learn to recognise that pattern and interrupt it. Instead of asking themselves if they feel motivated, they ask a much better question. What needs to get done anyway? Motivation is unreliable, but discipline is predictable. Discipline does not mean forcing yourself through misery or pushing yourself to exhaustion. It simply means understanding that motivation usually follows action. When you start the task, motivation often catches up afterwards.

Another problem with chasing instant gratification is that it constantly resets your progress. People start projects, abandon them halfway, then jump to the next idea that feels exciting again. But real progress compounds, and compounding only happens when you stay with something long enough for it to grow. The podcast that slowly builds listeners over time, the business that grows through reputation and consistency, the systems that slowly make your life easier. None of these things feel exciting every single day, but they are the things that

eventually create stability, income and freedom.

One of the most valuable shifts you can make is learning how to tolerate the middle phase of progress. The part where something is no longer brand new and exciting, but it has not yet reached the level of success you want. This stage is where most people lose interest. It feels slow and it feels uncertain, but it is also where the real work happens. If you can stay committed during that phase, you are already doing what many people will not.

Motivation will come and go. That is normal. What actually moves things forward is the decision to keep showing up anyway. Not because it feels exciting every day, but because the long term result matters more than the short term feeling

In this episode, I sit down with Renee Blackman to talk about something most business owners completely overlook… their nervous system.

We can talk strategy, pricing, marketing and systems all day long. But if your body is in constant fight or flight, you will still make reactive decisions. You will overcommit, you will undercharge, you will avoid hard conversations, you will burn out.

Your nervous system is running the show whether you realise it or not. Renee breaks down what regulation actually means in real life, not just bubble baths and deep breaths, but understanding how your body responds to stress and how that impacts leadership, boundaries, confidence and decision making.

We talk about:

Why dysregulation leads to people pleasing, overworking and resentment

How to respond instead of react in tough client or staff situations

The link between safety in your body and safety in your income

Practical ways to regulate before big conversations or business decisions

If you’ve ever snapped at a client, avoided sending a price rise, felt overwhelmed for “no reason” or wondered why you know what to do but still don’t do it… this episode will hit.

Because sustainable growth is not just about systems. It is about stability in you. This is a powerful conversation for any pet industry professional, or any business owner, who wants to lead with calm instead of chaos.

You can learn more about Renee and her work by finding her on Instagram @itsreneeblackman

You can work with me by checking out my linktree on my insta @petindustrymentor

In this episode, I sit down with Frazer from Petboost to talk about something that most pet business owners avoid for far too long… systems.

Not the sexy side of business. Not the logo, not the reels, not the dopamine hit of a new enquiry. The actual structure behind the scenes that determines whether you grow calmly or burn out loudly.

We unpack why so many pet care businesses feel chaotic even when they’re busy, and how a lack of documented processes is often the real bottleneck.

If your team relies on memory, if clients all get slightly different experiences, or if everything still runs through you, this conversation will hit.

Frazer shares insight into how the right software and automations remove friction, reduce human error, and create consistency across your entire operation. We talk about onboarding, recurring bookings, communication flows, staff accountability, and why relying on “I’ll remember” is not a strategy.

We also dive into the mindset shift required to step into leadership. Systems are not about being corporate or robotic. They are about protecting your time, your energy, and your standards. They allow you to scale without sacrificing quality.

If you want a business that feels stable instead of reactive, profitable instead of just busy, and structured instead of stressful, this episode will give you clarity on what needs to change.

Because success in this industry is not built on hustle. It’s built on repeatable processes that support growth long term.

You can learn more about Frazer and his software at

https://petboost.com.au

Or on Instagram @Petboost.au

In this episode, I did something a bit different.

I spent some time going through common problems I keep seeing in pet industry forums and groups, and I shared my thoughts on them. Not to criticise anyone, but because the same issues keep coming up over and over again.

When you’ve been in this industry long enough, you start to notice patterns.

People undercharging and wondering why they are exhausted.

People scared to put boundaries in place.

People fully booked but still stressed about money.

People saying yes to everything and then feeling resentful.

People thinking loving animals is enough to run a business.

None of these are rare situations. They are common. And that is exactly why we need to talk about them properly.

A lot of what gets posted in forums is not actually a personal problem. It is usually a structure problem. Pricing structure. Client communication. Systems. Positioning. Confidence in leadership.

In this episode, I share how I would approach those situations, what I think is actually happening underneath them, and what I would do differently if I was in their shoes.

If you have ever read a forum post and thought, I feel like this is me, this episode will probably resonate.

It is practical. It is honest. And it is about building something that actually works long term instead of constantly putting out fires.

If it helps, share it with another pet professional. And if you are ready to build properly instead of guessing, you know where to find me.

In this episode, I’m joined by a professional dog trainer, Abi, from Your Canine Compass to talk about why consistency matters when a pet is undergoing training. Training doesn’t stop when the session ends. It only works when everyone involved in that pet’s life is on the same page, including owners, family members, pet sitters, and dog walkers.

We break down how mixed messages can slow progress, create confusion for the dog, and undo weeks of work, even when intentions are good. This conversation is especially important for pet professionals who want to support a dog’s success rather than accidentally working against it.

What We Cover

Why dogs need consistency to learn and feel secure

How different handling styles can confuse a dog mid-training

The role pet sitters and walkers play in reinforcing training outcomes

Common mistakes well-meaning carers make during training periods

How professionals can communicate with owners and trainers clearly

Why following a training plan is part of ethical, professional pet care

Key Takeaway

Training is a team effort. When everyone involved follows the same rules, cues, and expectations, dogs learn faster, feel calmer, and make lasting progress.

In this episode of The Pet Industry Mentor Podcast, I’m talking about something that comes up constantly in this industry and is far too normalised. Burnout.

Yes, running a pet business takes effort. There are long days, busy seasons, and moments where you do have to show up even when you’re tired. That part is real.

But pushing yourself to the point of constant exhaustion is not something we should be celebrating or accepting as normal.

If your business only works because you are always available, always switched on, and running on empty, something is off.

A business should not completely fall apart the moment you try to step away for a day or take a proper break.

In this episode, I talk about:

Why burnout has become so accepted in the pet industry

The difference between working hard and overworking yourself

Why hustling 24/7 is not the same as being successful

What it really means if you cannot take time off without everything stopping

How better systems, boundaries, and structure protect your mental health

Why your business should support your life, not take it over

This conversation is not about being lazy or avoiding responsibility. It is about recognising when the way you are working is no longer sustainable.

Being exhausted all the time is not a sign you are doing something right. It is usually a sign that something needs to change.

If you love what you do but feel constantly drained, guilty for resting, or afraid to step away from your business, this episode is for you.

You are allowed to build something successful without sacrificing your mental health in the process.

In this episode, I’m joined by Pat and Molly from Flying Paws Dog Training for a real, honest conversation about what it actually means to do right by dogs.

We dive into the realities of working with clients and their pets, the truths behind dog training that don’t always get talked about online, and the responsibility pet owners have when they commit to bringing a dog into their life. This isn’t about quick fixes or flashy promises. It’s about consistency, accountability, and putting the dog’s wellbeing first.

We also zoom out and talk business. What it’s like running a training business, setting expectations with clients, navigating difficult conversations, and staying aligned with your values while still building something sustainable.

If you’re a pet owner, trainer, walker, or anyone working in the dog industry, this episode will challenge you to think deeper about your role, your responsibility, and the standards you’re willing to uphold.

In this episode, we cover:

The reality of working with clients alongside their dogs

Why training doesn’t work without owner commitment

Common misconceptions about dog training and behaviour

The responsibility pet owners have beyond “sending the dog to training”

Honest conversations trainers have behind the scenes

Running a dog training business with integrity and boundaries

Doing the right thing by dogs, even when it’s uncomfortable

This is a grounded, no BS conversation for people who care about dogs and the industry they’re part of.

To find the girls on socials

Facebook: Flying Paws Dog Training

Instagram: @flyingpawsdogtraining

Their podcast: Flying Paws Dog Training on Spotify and Apple Podcasts

Success isn’t hard because you’re doing something wrong. It’s hard because it asks something of you that most people aren’t prepared to give. Grit. Consistency. The willingness to keep going when it stops feeling exciting, validating, or clear. Somewhere along the way, we were sold the idea that if something is truly aligned it should feel easy, smooth, and effortless. That discomfort means you’re off track. That if it feels heavy, slow, or frustrating, you must be failing. That’s simply not how real success works.

Most people don’t quit because they’re incapable. They quit because they mistake discomfort for failure. They assume the hard part means something is broken, when in reality the hard part is often the proof that the work is actually working. Progress is rarely loud. It’s repetitive, boring, and unglamorous. It’s showing up before you feel confident. It’s staying consistent without applause. It’s continuing even when the results haven’t caught up yet.

The truth is, success is built in the messy middle. The phase where you’re doing all the right things but nothing feels certain yet. Where comparison creeps in and makes you question yourself. Where motivation fades and discipline has to take over. This is the part no one posts about, but it’s the part that separates people who build something real from those who give up just before it starts to move.

Hard does not mean broken. Slow does not mean failing. Discomfort does not mean misalignment. Sometimes it just means you’re building resilience, skills, and capacity that can’t be rushed. Most breakthroughs don’t come from changing direction. They come from staying the course longer than most people are willing to tolerate.

If this episode hit home and you’re ready to stop chasing ease and start building something that actually lasts, come and join the spaces where the real work happens.

Check the links to access my free resources, join the private community, or learn more about working with me inside Pet Business Mastery. Find them in my linktree on my Instagram @petindustrymentor