Higher Ed Storytelling University

#37 - Higher Ed Marketing In a Skills-Based-Economy w/ Eric Stoller, VP of Digital @ Territorium


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My guest today is Eric Stoller, VP of Digital at Territorium. In this episode we discuss the value of higher education in a skills-based economy and how colleges need to better connect the dots for students between their education and employability after graduation.

Key takeaways:

  • Why a skills-based focus is important for communicating value to today's students and adult learners.
  • The limitations of traditional transcripts and resumes in showing competencies.
  • How digital credentials like badges and micro-credentials allow for skills verification.
  • The need for colleges to directly bridge the gap between learning and employment.
  • Why the story of higher ed needs to show career pathways, not just promote campus amenities and experiences.
  • Practical ways colleges can add skills-based messaging to their marketing.


Connect with Eric:

Connect with John:

  • LinkedIn: https://www.linkedin.com/in/johnazoni
  • Learn more about UNVEILD: https://www.unveild.tv

Join the newsletter: https://www.unveild.tv/newsletter

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Higher Ed Storytelling UniversityBy John Azoni

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