For today’s episode I sat down with Cat Long in her beautiful light-filled office here in Newcastle to talk about her career journey that started at the kitchen bench 3 and 1/2 years ago when she launched her business Long & co.

Described as a small brand and marketing company with big expertise, Long & Co solve problems in a strategic and impactful way through Cat’s experience with global brands.

Our conversation ranges from the scary moments of starting a small business, to drawing on her Scandinavian heritage, juggling mum life and the flexibility of a business, and the importance of clarity in why and how you do what you do.

I love Cat’s straight up, thoughtful approach to her work and life, and for those perfectionists out there - be ambitious yet forgiving of yourself.

https://www.longandco.com.au/about/