Ah the holidays. A time of stringed lights, sweet treats, and trying to manage your business and personal life more than any other time of year.

With so many distractions, it can be tricky to stay focused on work conversations, and even trickier to get important conversations on your prospects' calendars.

That's why for this week's episode we sat down with Kristin Moore, the Head of Sales Development at Motive - a platform that combines hardware with AI-powered applications to connect and automate physical operations - to see how her team does it.

With 7+ years in the business development world, Kristin shares what she's found to be successful when it comes to outbound messaging that converts, how to maintain close alignment between AEs and SDRs, and how to keep her team motivated through the end of the quarter.

You can connect with Sammi on Twitter @sammireinstein and @DriftPodcasts, and Kristin on LinkedIn.

Read up on Drift's Really Good Sales Plays: https://drift.ly/sales-plays