Thought leadership is a real buzzword these days.
Yet most companies do it wrong. Here’s why.

Thought Leadership is not about your product.
Thought leadership is not about your service.
Hell, it's not even about your company.

It’s about industry knowledge. About what pushes the boundaries of what’s possible.

Own an agenda.
Own the category.
Forget your product.

That’s what true thought leadership is about.

And that’s what we talk about in this episode of The Content Universe