I’m sorry.
But thought leadership is not about you .
It never was.

It’s a mistake that many companies do when they try to promote a thought leadership strategy in their marketing .

And even that sentence doesn’t really make sense. Because thought leadership is not marketing thought leadership is branding.

So stop trying to sell your products .
Stop trying to push your services.
And start delivering industry specific value.

In today’s episode you’ll get my approach to tackling thought leadership.

how long should my podcast episodes be?
How often should I release a new episode?
Should I have guests or not?
And really, why do I need a podcast at all?

These questions are the foundation of every podcast and they are questions that you should be able to answer before starting the first recording.

In this episode, I give my view on these four questions so jump in and get your answers so you can get started tomorrow.

all across different kinds of media, different kinds of channels, different business areas and industries we see the same trend.

A trend pointing out that we are already as a consumer, as a client, and as a human being, tied out from reading and watching AI generated content.

Maybe it’s just me? Maybe you feel it too?

But yet another shift in how we produce content is around the corner - let’s hope we can rehumanize stories and content.

we’re at the doorstep of 2025 and that means budgets. It also Means that many marketing departments have to cut down.

But how do you handle budget cuts in your marketing?

And how do you prioritise the remaining resources you have?

They have four bullets I wanna go through with you to maximise your value for money on a tight marketing budget.

This is what we talk about today in this episode of a The Content Universe

See you inside.

LinkedIn's a peculiar place. 
So many untold rules and conventions. 
So much focus on standing out by breaking the rules.

It's contradictory. 

And this is why I've assembled three things, I used to do
– because it was best practice – 
but have now stopped.

Tell me, which rule is your favorite LinkedIn-rule to hate?

sometimes it feels like you spend all day copying and pasting from one program to another.

Pushing out content on your social media platforms involves tedious and dull tasks that you need to do.

But no more.

Automation has become easier than ever.
And with only a few clicks.
A few one of set ups.

You’ll be good to go with a fully automated distribution system that removes the trivial copying and pasting of your content .

That’s what we talk about in this episode.

See you inside.

The convenience of recording from home is significant.

But how do you decorate your room to avoid clutter yet still keep a professional look?

Today I’ve been working in my own home studio trying to make it look nice on camera from three different angles.

And that’s what we talk about in this episode.

See you inside.

Where's your primary focus:

Sales?
Marketing?
Or branding?

Rarely do I see all three get equal attention.

And that’s a mistake.

Sales is needed for obvious reasons.
Marketing is what drives leads to sales.

But branding -the often forgotten child- is what positions you in the market.

Could you have a business without branding?

Yes.

But not as prosperous as you could have had.

Thought leadership is a real buzzword these days.
Yet most companies do it wrong. Here’s why.

Thought Leadership is not about your product.
Thought leadership is not about your service.
Hell, it's not even about your company.

It’s about industry knowledge. About what pushes the boundaries of what’s possible.

Own an agenda.
Own the category.
Forget your product.

That’s what true thought leadership is about.

And that’s what we talk about in this episode of The Content Universe

AI already mass produces content.
But is it valuable?
Is it valuable in a year?

And is it valuable in five years?

Honestly, no one really knows.

But there’s no question that the amount of AI produced content is on a rapid rise right now and will be even faster in the future. Near future that is.

So what actually will have value in five years?

In this episode, That’s what we discuss.

See you inside.