The Content Universe

Lead magnets used to be downloadable PDFs.
Longform content, white papers and maybe Trend reports.

But what is a good lead magnet in this day and age?

in this episode, I talk about six different kinds of lead magnets that are not downloadable PDFs.

Because honestly, how often do you read a PDF that you have downloaded? My guess would be less than half of the times.

And that’s why we need to look at other types of lead magnets that offer more engagement and even more value .

See you inside the content universe 🧑‍🚀

Often there are so many steps in producing just a single piece that the continents self sinks before it’s virgin voyage.

Today, I want to go through some of the rocks in the shoe that can make or break your content production flow for social media.

I’ll go through the ideation phase, the production phase, the review face, and the distribution phase. all of those rocks that make you not publish your content.

Hope you enjoy. let me know .

AI generated content is not a bad thing. It is rather something that should be worked with.

The problem with AI generated content is not so much that it is AI generated but more the fact that it is often boring, monotonous, superficial, and in essence not worth reading .

However, it is quite easy to get AI content to a point where all of this is no longer true in this episode I will address some of the things post by one of my industry colleagues and try and give you advice on how to get your texts up to a level where it’s worth reading - no matter whether you used AI or not.

See you inside the content universe.

is AI created content good or bad? That’s one of the questions that is up in the air quite a lot all around different content and marketing departments.

In this episode, you’ll get my thoughts on created content.

- What are the ups and downs?
- What matters when it comes to content?
- What matters when it comes to AI created content?
- And what you should really be focusing on when evaluating whether to use AI to create and produce the content for your organisation.

I would really love to hear your comments on this . Hit me up in the comment section.

Thanks
Mikkel

much of the content production that you do has nothing to do with the actual content.

Often it’s things like moving files from one place to another, insuring clear communication, And forgetting the reasons why we have templates that fill up the hours of the day.

In this episode, I’m looking at how we at Montanus will be dealing with redundant and non-value adding tasks and how we will try in the coming month to eliminate as much as we can so we can focus our efforts on quality and value.

If you were doing redundant and tedious tasks as well, check this out.

/Mikkel

It’s so easy to get yourself alert into searching and working with an AI solution where sometimes it would’ve been easier to just get things done, the old school way.

In this episode, you will get my thoughts on whether you should go for an AI solution when you need to solve the problem or you Should work your way through the task manually even though it means working a little bit harder.

We will cover the difference in generational approaches to problem-solving and of course five simple advices to evaluating whether to use AI or manually solving the task.

Repurposing has finally become the go-to method for producing content.

What does it take?
But how do you do it?
And what is the easy way?

That's what we'll go through in this episode of The Content Universe. 
Hope you enjoy!

I once recommended to only use one AI service, and then get good at it.

Not to swap between services, because experience with one beats the minor capability advantages of yet a new service.

I was both right and wrong.

In this second episode of two parts, I'll explain why (and take you through all the content AI services we use).

See you inside the content universe.

I once recommended to only use one AI service, and then get good at it.

Not to swap between services, because experience with one beats the minor capability advantages of yet a new service.

I was both right and wrong.

In this first episode of two parts, I'll explain why (and take you through all the content AI services we use).

See you inside the content universe.

Products drive current revenue.
Thought Leadership drives future revenue.

One cannot live without the other. At least not if you're a top player in your industry. Or if you aspire to be.

In this episode I'll take you through a handful of considerations you should have when working with thought leadership content.

Hope you like it. Let me know!

💌 [email protected]

Mikkel