There are two types of Thought Leadership. 

-> Personal Thought Leadership
-> Corporate Thought Leadership

And while most of you probably are working with the latter, engaging with both types might just elevate your company brand to new hights. 

In this episode, we talk about what you as a #marketing professional can do to get the best from both worlds. 

See you inside! 🪐

in an era of AI commonly used words like realm or in the world off should be avoided at all cost.

Is this true? No .

Not if you ask me .

In this episode, we delve into the depth of favourite words and mitigate the risk of them being as annoying as they sound in this sentence.

if you have a podcast, there’s a big chance you also want listeners. Because really what is a podcast without listeners?

In this episode we look at how you can gain more listeners and more downloads without having to spend huge amounts on advertisement and other ways of distribution.

Tune in to learn the (cheap) tricks.

Here's the thing:
Most of you don't have a tone-of-voice.

The truth can hurt.

I'm not even sure Montanus has a tone of voice.

Why?

Because business casual or profession Al is simply too generic to be a unique branded tone.

It's an idea your branding agency has sold you. But it's not real.

In this episode, I'll try to explain why.

sometimes your brain and thoughts go in circles.
Over and over and over and over and over and over again .

There’s not much you can do once your thoughts are circling.

In this episode, I want you to know that I have brain tornadoes too - I’m guessing everyone has them - and what I’ve done to tame them as much as I can.

Hope this episode helps tame the wins and get your ideas flying (pun intended).

See you inside the content universe.

Lead magnets used to be downloadable PDFs.
Longform content, white papers and maybe Trend reports.

But what is a good lead magnet in this day and age?

in this episode, I talk about six different kinds of lead magnets that are not downloadable PDFs.

Because honestly, how often do you read a PDF that you have downloaded? My guess would be less than half of the times.

And that’s why we need to look at other types of lead magnets that offer more engagement and even more value .

See you inside the content universe 🧑‍🚀

Often there are so many steps in producing just a single piece that the continents self sinks before it’s virgin voyage.

Today, I want to go through some of the rocks in the shoe that can make or break your content production flow for social media.

I’ll go through the ideation phase, the production phase, the review face, and the distribution phase. all of those rocks that make you not publish your content.

Hope you enjoy. let me know .

AI generated content is not a bad thing. It is rather something that should be worked with.

The problem with AI generated content is not so much that it is AI generated but more the fact that it is often boring, monotonous, superficial, and in essence not worth reading .

However, it is quite easy to get AI content to a point where all of this is no longer true in this episode I will address some of the things post by one of my industry colleagues and try and give you advice on how to get your texts up to a level where it’s worth reading - no matter whether you used AI or not.

See you inside the content universe.

is AI created content good or bad? That’s one of the questions that is up in the air quite a lot all around different content and marketing departments.

In this episode, you’ll get my thoughts on created content.

- What are the ups and downs?
- What matters when it comes to content?
- What matters when it comes to AI created content?
- And what you should really be focusing on when evaluating whether to use AI to create and produce the content for your organisation.

I would really love to hear your comments on this . Hit me up in the comment section.

Thanks
Mikkel

much of the content production that you do has nothing to do with the actual content.

Often it’s things like moving files from one place to another, insuring clear communication, And forgetting the reasons why we have templates that fill up the hours of the day.

In this episode, I’m looking at how we at Montanus will be dealing with redundant and non-value adding tasks and how we will try in the coming month to eliminate as much as we can so we can focus our efforts on quality and value.

If you were doing redundant and tedious tasks as well, check this out.

/Mikkel