Banking on Digital Growth

37) #InsideDigitalGrowth: Battle With the Big Banks: Content Marketing Gives You a Competitive Advantage


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How can content marketing help community banks and credit unions compete with the big banks?

Lauren asked that question, and I answered it on this episode of the Banking on Digital podcast. There is no better way to get close with your prospective account holders in a digital world than through content, and there's no better way to retain account holders in a digital world than through content and community institutions.

I talked about:

  • What a digital community is and how to build one
  • How the acronym ALL (Ask, Listen, Learn) can help you go all in on your digital marketing
  • Why small, focused institutions can build communities faster than big banks
  • You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.


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    Banking on Digital GrowthBy James Robert Lay

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