In this episode of the No Fixed Agenda Podcast, hosts Jeff and Omar have a chat with Sara Wacker from Bloom PR about the intricacies of public relations. They discuss the importance of not just relying on events but highlighting unique aspects that make stories more engaging. Sara shares her journey from sports reporting to running her own PR agency, along with the challenges and strategies she uses to succeed. The conversation also delves into issues like handling bad PR, social media content, and starting a PR business. The episode provides valuable insights for entrepreneurs, and anyone interested in understanding the world of PR.

00:00 Introduction to No Fixed Agenda Podcast

00:18 Nostalgic 80s Music Debate

01:47 Guest Introduction: Sarah Wacker from Bloom PR

02:26 Insights into Public Relations

06:13 Personal Stories and Professional Journey

11:56 Starting a PR Business

16:42 Challenges and Growth in PR

19:17 Client Relations and Media Strategy

22:19 Client Vetting Challenges

24:12 Social Media Identity Crisis

25:19 Family-Friendly PR Strategies

26:57 Event Promotion Insights

32:18 Measuring PR Success

38:36 Handling Bad Publicity

46:23 Starting a PR Firm

48:39 Conclusion and Farewell