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37. The Secret Formula to Creating Your Company's Impact Strategy
You might have a company in mind that you want to emulate, one that just seems to nail their do-good strategy. It may seem like magic how they manage to connect with their customers and make a true impact on the industry - but it’s actually a science.
Marie Mae Founder and CEO Jillian Ryan draws from her background in international business to break down what makes a successful impact strategy. The “secret” begins with the intersection of 3 different areas: the impact you (your company) are uniquely qualified to provide, the impact your customers want to make, and the impact solution that is truly needed to solve a real issue. This week you’ll learn what each entails.
Topics covered in this episode:
- How to develop an impact strategy
- Discovering your strengths
- How to be charitable in your work
- Customer research
- Your differentiator / value proposition
Takeaways from this episode:
- To find an impact you’re uniquely qualified to provide, first think about your expertise and then consider what would provide value to others.
- It may take soul-searching and introspection to figure out your unique qualifications, and don’t be afraid to ask others about your strengths.
- Discovering customer motivations and passions requires market research and knowing your customer.
- Customers may not even know their own motivations for buying. This could be up to you to uncover.
- Look for an impact that’s truly needed – not one you want to provide.
- All 3 elements must align to succeed.
Resources mentioned in this episode:
How to Determine Your Impact Zone Framework:
http://thegoodofficepodcast.com/s/Determining-Your-Impact.pdf
Book a free strategy session with Jillian:
https://mariemae.com/consulting
Learn more about The Good Office Podcast:
www.thegoodofficepodcast.com
www.instagram.com/thegoodofficepodcast.com
Connect with Marie Mae on Social media:
https://www.pinterest.com/mariemaecompany
https://www.instagram.com/mariemaecompany
https://www.facebook.com/mariemaecompany
Show notes and more resources:
https://thegoodofficepodcast.com/episodes/37
Marie Mae Founder and CEO Jillian Ryan draws from her background in international business to break down what makes a successful impact strategy. The “secret” begins with the intersection of 3 different areas: the impact you (your company) are uniquely qualified to provide, the impact your customers want to make, and the impact solution that is truly needed to solve a real issue. This week you’ll learn what each entails.
Topics covered in this episode:
- How to develop an impact strategy
- Discovering your strengths
- How to be charitable in your work
- Customer research
- Your differentiator / value proposition
Takeaways from this episode:
- To find an impact you’re uniquely qualified to provide, first think about your expertise and then consider what would provide value to others.
- It may take soul-searching and introspection to figure out your unique qualifications, and don’t be afraid to ask others about your strengths.
- Discovering customer motivations and passions requires market research and knowing your customer.
- Customers may not even know their own motivations for buying. This could be up to you to uncover.
- Look for an impact that’s truly needed – not one you want to provide.
- All 3 elements must align to succeed.
Resources mentioned in this episode:
How to Determine Your Impact Zone Framework:
http://thegoodofficepodcast.com/s/Determining-Your-Impact.pdf
Book a free strategy session with Jillian:
https://mariemae.com/consulting
Learn more about The Good Office Podcast:
www.thegoodofficepodcast.com
www.instagram.com/thegoodofficepodcast.com
Connect with Marie Mae on Social media:
https://www.pinterest.com/mariemaecompany
https://www.instagram.com/mariemaecompany
https://www.facebook.com/mariemaecompany
Show notes and more resources:
https://thegoodofficepodcast.com/episodes/37
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By Marie MaeYou might have a company in mind that you want to emulate, one that just seems to nail their do-good strategy. It may seem like magic how they manage to connect with their customers and make a true impact on the industry - but it’s actually a science.
Marie Mae Founder and CEO Jillian Ryan draws from her background in international business to break down what makes a successful impact strategy. The “secret” begins with the intersection of 3 different areas: the impact you (your company) are uniquely qualified to provide, the impact your customers want to make, and the impact solution that is truly needed to solve a real issue. This week you’ll learn what each entails.
Topics covered in this episode:
- How to develop an impact strategy
- Discovering your strengths
- How to be charitable in your work
- Customer research
- Your differentiator / value proposition
Takeaways from this episode:
- To find an impact you’re uniquely qualified to provide, first think about your expertise and then consider what would provide value to others.
- It may take soul-searching and introspection to figure out your unique qualifications, and don’t be afraid to ask others about your strengths.
- Discovering customer motivations and passions requires market research and knowing your customer.
- Customers may not even know their own motivations for buying. This could be up to you to uncover.
- Look for an impact that’s truly needed – not one you want to provide.
- All 3 elements must align to succeed.
Resources mentioned in this episode:
How to Determine Your Impact Zone Framework:
http://thegoodofficepodcast.com/s/Determining-Your-Impact.pdf
Book a free strategy session with Jillian:
https://mariemae.com/consulting
Learn more about The Good Office Podcast:
www.thegoodofficepodcast.com
www.instagram.com/thegoodofficepodcast.com
Connect with Marie Mae on Social media:
https://www.pinterest.com/mariemaecompany
https://www.instagram.com/mariemaecompany
https://www.facebook.com/mariemaecompany
Show notes and more resources:
https://thegoodofficepodcast.com/episodes/37
Marie Mae Founder and CEO Jillian Ryan draws from her background in international business to break down what makes a successful impact strategy. The “secret” begins with the intersection of 3 different areas: the impact you (your company) are uniquely qualified to provide, the impact your customers want to make, and the impact solution that is truly needed to solve a real issue. This week you’ll learn what each entails.
Topics covered in this episode:
- How to develop an impact strategy
- Discovering your strengths
- How to be charitable in your work
- Customer research
- Your differentiator / value proposition
Takeaways from this episode:
- To find an impact you’re uniquely qualified to provide, first think about your expertise and then consider what would provide value to others.
- It may take soul-searching and introspection to figure out your unique qualifications, and don’t be afraid to ask others about your strengths.
- Discovering customer motivations and passions requires market research and knowing your customer.
- Customers may not even know their own motivations for buying. This could be up to you to uncover.
- Look for an impact that’s truly needed – not one you want to provide.
- All 3 elements must align to succeed.
Resources mentioned in this episode:
How to Determine Your Impact Zone Framework:
http://thegoodofficepodcast.com/s/Determining-Your-Impact.pdf
Book a free strategy session with Jillian:
https://mariemae.com/consulting
Learn more about The Good Office Podcast:
www.thegoodofficepodcast.com
www.instagram.com/thegoodofficepodcast.com
Connect with Marie Mae on Social media:
https://www.pinterest.com/mariemaecompany
https://www.instagram.com/mariemaecompany
https://www.facebook.com/mariemaecompany
Show notes and more resources:
https://thegoodofficepodcast.com/episodes/37