As The Boss, you have a brand. Even if you don't think you do, you do!  Your brand is what people think and know about you and it you're not proactive about it, one will be assigned to you.  Our guest today, Sherry Poetsche gives you a step-by-step process on how to develop your brand and communicate that brand effectively.  Sherry works for a large corporation in Florida so she knows how important it is to manage that brand if you want to succeed in your role and your organization.  My dogs started barking about halfway through the interview so don't be alarmed!