What is SEO, and does your small business really need it? In this video, we explain search engine optimization in clear, practical terms so you can understand how it works and whether it makes sense for your business.

You will learn how search engines organize information, why SEO exists, how search rankings evolved, and why SEO is a long term strategy instead of an instant fix. We also cover the difference between SEO and paid ads, plus the role of on-site SEO, off-site SEO, and Google Business Profile.

This episode is part of the Customer Winning Websites Miniseries, created to help small business owners build better online visibility and attract the right customers.

Watch now to learn the SEO basics every small business should know.

Chapters
00:00 Introduction
00:00:20 What SEO is and why it exists
00:00:35 The library example for search engines
00:02:26 How search engines decide rankings
00:03:38 Early SEO tricks and scams
00:04:57 Should your business invest in SEO
00:06:01 SEO vs paid ads
00:06:33 On-site and off-site SEO basics
00:07:22 Google Business Profile and local visibility
00:08:01 SEO as a long term strategy
00:08:58 Final thoughts