What if your nonprofit could fight poverty at the systems level? Learn how Rob Hanson reimagines philanthropy, leverages 501(c)(4)s, and moves beyond charity to lasting change—backed by $65M in social investments and a powerful personal journey.

Episode Highlights

• 01:15 Meet Rob Hansen: A Journey of Social Change

  03:52 Understanding Nonprofit Structures: 501(c)(3) vs 501(c)(4)

  07:26 The Impact of Systems Change

  11:17 Navigating Legal and Financial Complexities

  17:13 Addressing Policy Changes and Their Impact

  23:07 The Importance of Flexibility and Listening

Meet the Guest

My guest for this episode is Rob Hansen.

Rob Hansen is a nonprofit leader with over two decades of experience driving social change. His personal journey out of poverty has fueled his passion for empowering others to shape their own destinies. As the Founder and President of Goodnation since 2018, Rob has orchestrated the deployment of over $65 million towards ambitious social initiatives.

In 2024, Rob spearheaded Goodnation's Prosperity Project, a groundbreaking initiative aimed at eradicating poverty in America. His expertise extends beyond Goodnation, having previously led fundraising efforts for renowned organizations focused on health, youth development, and veteran support. A highlight of Rob's career includes his tenure at the Robin Hood Foundation, where he managed corporate and foundation fundraising. During a significant economic downturn in New York City, he played a pivotal role in conceptualizing and executing the $100 million Robin Responds campaign.

Rob is a vocal advocate for transformative change in America, frequently addressing donor and nonprofit audiences. His thought leadership will be showcased in the Stanford Social Innovation Review in May 2025, with his article "Breaking Out of the c3 Box," which advocates for a more expansive utilization of available tools to effect change.

Connect with Rob:

Website: https://www.goodnation.io/

LinkedIn: https://www.linkedin.com/in/robert-hansen-b455803/

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