Welcome to Part 2 of our series on building your personal brand on social media. In Part 1, we explained how you have a personal brand whether you like it or not—and ignoring it doesn't make it go away!

In Part 2, we cover four major platforms (YouTube, Instagram, Facebook, and Twitter) get practical about how to develop your brand using video, audio, and written content.

I break down the strengths of each platform as it pertains to video, audio, and written content.

To help you visualize it, this is what we cover:

• How to approach video content on YouTube.

• How to approach audio content on YouTube.

• How to approach written content on YouTube.

• How to approach video content on Instagram.

• How to approach audio content on Instagram.

• How to approach written content on Instagram.

• How to approach video content on Facebook.

• How to approach audio content on Facebook.

• How to approach written content on Facebook.

• How to approach video content on Twitter.

• How to approach audio content on Twitter.

• How to approach written content on Twitter.

We also touch on a couple of bonus platforms (email newsletters and podcasts).