In today’s Market Secrets podcast, Brandon Bornancin talks about the importance of the sales list. All of your sales efforts should begin with building the best sales list possible. Use technology such as Seamless.AI to generate relevant and up-to-date sales lists then sell to it. Brandon also emphasizes that the list should be narrowed to the nice that you want to sell to. Focus on that particular niche and keep the messaging clear to slice through the noise and hit their biggest problems and pain points – that is how you get rich with the list.