Voice Memos from Dusty

38. Everything you need to know about email marketing


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I'm sharing a robust (chaotic - obviously) email marketing training with you while I lounge on the Oregon Coast with my kiddos this week! I pack a LOT of information into this episode, so if you want to read through the summary with all the links - check out the full show notes for everything you need in one easy-to-read place!

ALL THE LINKS

* Company Retreat: Now accepting applications for the October retreat! (Early bird prices + bonuses are available to the waitlist ONLY. But you can join HERE.)

* Grounded: Strategic Plan Course: Available now at an early access discount

* Action Planner Freebie

* Flodesk – Use Code DUSTYH (or just click the link)

Chapters

00:00 Introduction to Email Marketing

03:03 The Importance of Email Marketing

06:07 Building Relationships Through Email

09:40 Selling as Service

11:53 Integrity in Email Marketing

12:46 Practical Email Formatting Tips

19:28 Engaging Subject Lines and Preview Text

27:09 Segmenting Your Audience

28:04 Segmenting Your Audience for Effective Email Marketing

34:28 Implementing a Waitlist Strategy

46:50 Crafting an Engaging Welcome Sequence



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit voicememosfromdusty.substack.com

Send me a text! I'd love to hear what stood out about today's episode.

Get Your Free Action Planner: The free work planner uniquely designed for the inconsistent coach, author, or leader who’s ready to take persistent action. HERE


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Voice Memos from DustyBy Dusty Hegge