The first time banker Mark Patricof sat down with Gawker founder Nick Denton, before the company had filed for bankruptcy, Patricof said Ziff Davis should acquire Gawker. Now, one week away from Gawker's auction out of bankruptcy, Patricof tells Deal of the Week host Alex Sherman that Ziff Davis has earned the right to own Gawker because it's a good strategic and cultural fit. Still, the winner will be decided by the all mighty dollar, says Patricof. He explains how he started and sold his media investment banking firm to Houlihan Lokey, and he explains how Time Warner's Hulu investment may pave the way for the next landscape shift in media.

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