It emphasises that a robust IP portfolio, encompassing patents, trademarks, and trade secrets, acts as a competitive advantage, or "moat". The text explains how to showcase market exclusivity, brand loyalty, and innovation leadership through IP protection. Using Stripe as a case study, the author illustrates how a combination of different IP types contributes to a defensible market position and secures investment. Ultimately, the piece advises startups to strategically leverage and clearly communicate the value of their IP to potential funders.

Show Notes

📌 Here you can find Ilanit Appelfeld's post on 📝𝗜𝗣 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗔𝗰𝗮𝗱𝗲𝗺𝘆 𝗕𝗹𝗼𝗴 how to protect a business model with IP:

📌 Please note the current Call for Subject Matter Experts for the IP Business Academy 2025

📌 Here you can find the newsletter 🎯𝗜𝗣 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗣𝘂𝗹𝘀𝗲 which reports every 14 days on the most important news worldwide in IP and IP management:

📌 The newsletter 🎯𝗜𝗣 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗣𝘂𝗹𝘀𝗲 also has an archive of all previous issues in which you can research topics, which you can find here:

📌 🔗𝗱𝗜𝗣𝗹𝗲𝘅 is your digital IP lexicon. As a global IP knowledge hub, it helps you with all questions about IP and IP management. Browse through the topics or look for a specific answer and an expert for your questions.

📌 In the 🔎𝗜𝗣 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗚𝗹𝗼𝘀𝘀𝗮𝗿𝘆 you will find all the important terms of IP management explained in detail including audio summaries for each term:

📌 Here you can find Ilanit Appelfeld on LinkedIn: