What happens when experienced advertising executives get tired of watching small businesses throw money at marketing that simply doesn't work?

They build something new. 

In this episode, Daryl sits down with the founders of Markgo — a fresh venture brought to life by the team at Hyphen Strategy and seasoned media industry veteran Peter McPartlin.

They spoke about how years of working with SMEs revealed a painful truth: most small and mid-sized businesses are trapped in a cycle of 'random acts of marketing' — busy on social media, hiring influencers, sponsoring events — but with no strategy, no clear objective, and no results to show for it. 

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
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