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38 Michael Solomon, Author of Consumer Behavior: Buying, Having & Being
We don't buy brands for what they do. We buy for what they mean to us.
Michael Solomon examines what influences why we buy.
- Attributes vs. Benefits
How to market during a crisis?
- What needs to stay the same?
The New Chameleons
Consumers are changing but the marketing categories used to identify them have not. Engage with this new generation of consumers who increasingly take for granted that products and advertising will blend their multiple brand identities rather than market to them as a specific subculture.
Michael Solomon “wrote the book” on understanding consumers. Literally. Hundreds of thousands of business students have learned about Marketing from his books including Consumer Behavior: Buying, Having, and Being -- the most widely used book on the subject in the world.
Learn more about Michael Solomon, his books and services at the website
https://www.michaelsolomon.com/
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Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.
In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviours. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Facts about George Torok
He hosted the radio show, Business in Motion for 19 years, interviewing over 500 guests.
Connect with George
www.torok.com
www.SpeechCoachforExecutives.com
www.SuperiorPresentations.net
https://www.linkedin.com/in/georgetorokpresentations/
https://www.instagram.com/georgetorok/
https://www.youtube.com/user/presentationskills1
View all episodes
By George Torok
5
1414 ratings
We don't buy brands for what they do. We buy for what they mean to us.
Michael Solomon examines what influences why we buy.
- Attributes vs. Benefits
How to market during a crisis?
- What needs to stay the same?
The New Chameleons
Consumers are changing but the marketing categories used to identify them have not. Engage with this new generation of consumers who increasingly take for granted that products and advertising will blend their multiple brand identities rather than market to them as a specific subculture.
Michael Solomon “wrote the book” on understanding consumers. Literally. Hundreds of thousands of business students have learned about Marketing from his books including Consumer Behavior: Buying, Having, and Being -- the most widely used book on the subject in the world.
Learn more about Michael Solomon, his books and services at the website
https://www.michaelsolomon.com/
-----
Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.
In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviours. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Facts about George Torok
He hosted the radio show, Business in Motion for 19 years, interviewing over 500 guests.
Connect with George
www.torok.com
www.SpeechCoachforExecutives.com
www.SuperiorPresentations.net
https://www.linkedin.com/in/georgetorokpresentations/
https://www.instagram.com/georgetorok/
https://www.youtube.com/user/presentationskills1
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