Your Intended Message

By George Torok

The podcast about Effective Communication in Business

Better communication skills will advance your career and business. Are you ready to enhance your understanding and resu

... more

1717 ratings

FAQs about Your Intended Message:

How many episodes does Your Intended Message have?

The podcast currently has 302 episodes available.

Your Intended Message episodes:

April 16, 2026Speak Like The Leader You Claim to Be: Ty Hoesgan
Leadership Speaking for Success
How to Speak Like the Leader you Claim to Be
Episode 301 (Ty is based in Toronto)
In this conversation with Ty Hosegan we explore:
how communication skills influence hiring, promotion, and career growth
why technical expertise alone does not lead to leadership roles
how lack of structure weakens clarity in meetings and conversations
how the PRP framework helps organise ideas and improve understanding
why speaking too quickly reduces credibility
how pausing strengthens delivery and confidence
why people avoid silence when speaking
how leaders can develop communication skills within their teams
how storytelling can make messages more memorable
why communication is a learnable skill regardless of personality
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About our guest, Ty Hoesgan:
Ty Hoesgen grew up as a shy, awkward farm kid near a town of 800 people. He's the author of "Elite Communication Skills".
You can take the free course, "Speak like a Confident Leader in 7 Days:
at https://howtospeakbetter.com/
Follow at https://www.instagram.com/tyhoesgen/
Connect at https://www.linkedin.com/in/tyhoesgen/
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Key Lessons from this Conversation with Ty Hoesgan
communication skills determine career advancement more than technical expertise
clear, structured communication is often missing in professional settings
many people speak without knowing their main point
the PRP framework (point, reason, point) improves clarity and retention
adding examples (PREP) strengthens understanding and engagement
speaking too quickly reduces credibility and comprehension
pausing improves clarity, confidence, and message delivery
lack of structure leads to confusion and off-track conversations
consistent feedback and praise improve team communication skills
communication is a learnable skill, not a natural talent
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----more----
Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.
In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.

Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.

Connect with George
www.SpeechCoachforExecutives.com
https://superiorpresentations.net/
https://www.linkedin.com/in/georgetorokpresentations/
https://www.youtube.com/user/presentationskill
...more
37min
April 09, 2026How to Deliver Engaging Virtual Presentations: Bernie DeSantis
Virtual Speaking Skills: Master Engagement and Timing
How to Run High-Impact Virtual Events That Aren't Boring
Episode 300
(Bernie is based in Detroit)
In this conversation with Bernie DeSantis we explore:
the shift from in-person to virtual presentation delivery
why engagement—not content—is the biggest challenge in virtual settings
how small delivery details determine audience attention
the role of a virtual producer in supporting presenters
how pattern interrupts help maintain audience focus
why virtual audiences behave differently than live audiences
how to manage time effectively in virtual presentations
the importance of preparation and contingency planning
the limitations of technology and over-reliance on tools
the growing role of virtual delivery in business communication
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About our guest, Bernie DeSantis:
Bernie is the owner of Insignia Training Partners, a firm that helps organizations and experts design and deliver high-impact virtual egents and learning experiences. He has produced over 6,000 virtual events.
You can book a no-charge strategy session for your next virtual event with Bernie:
Learn more about Insignia Trainining Partners.
Attend the workshop, The Human Edge: Command the Room
Bernie and George will lead you through this 90-minute workshop to give you an unbeatable advantage when you present online.
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Key Lessons from this conversation with Bernie DeSantas:
engagement is the defining factor in virtual presentations, not content
small details in delivery matter more than subject expertise
speakers often fail by trying to replicate in-person presentations online
virtual delivery requires intentional use of tools and techniques to maintain attention
pattern interrupts are essential to regain and maintain audience focus
presenters must adapt to unknown audience environments and technology conditions
time discipline is critical—virtual audiences expect meetings to start and end on time
technology supports the experience but cannot replace strong delivery skills
preparation must include backup plans for when technology fails
authentic human delivery remains more important than advanced tools or AI
-----
----more----
Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.
In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.

Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.

Connect with George
www.SpeechCoachforExecutives.com
https://superiorpresentations.net/
https://www.linkedin.com/in/georgetorokpresentations/
https://www.youtube.com/user/presentationskill
...more
29min
April 03, 2026How to Get Booked on Podcasts & Build Your Brand: Noemi Beres
Podcast Guest Mistakes That Hurt Your Crediblity
Podcast Guesting Tips: Preparation, Presence & Promotion
Episode 299 (Noemi is based in Cyprus)
In this conversation with Noemi Beres we explore:
why podcast guesting builds authority and long-term visibility
how evergreen content continues to work for you over time
how to identify and target the right podcast audience
why podcast interviews are about the host and audience—not the guest
how relationships formed through podcasts lead to business opportunities
how to repurpose podcast interviews into ongoing content
why preparation and clarity outperform improvisation
how to craft and condense your story for podcast interviews
how authenticity and presence influence audience perception
why consistency and persistence are essential for results
how smaller podcasts provide practice and niche access
how podcast guesting differs from keynote speaking
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About our guest Noemi Beres:
Noemi is a podcast guesting expert and entrepreneur who rebuilt her business to six figures after losing it during the pandemic.
She's co-founder of sPodcast Connections, a podcast booking agency that helps thought leaders get booked on the right podcasts.
https://www.podcastconnections.co/
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Key Lessons from this Conversation with Noemi Beres:
podcast guesting builds brand visibility and authority over time
podcast appearances create long-term SEO and evergreen content value
anyone can find a podcast niche with proper research
successful guesting starts with understanding your ideal audience
podcast interviews are about serving the host and audience, not self-promotion
building relationships with podcast hosts leads to long-term opportunities
repurposing podcast content multiplies marketing reach
preparation is essential—guests should not “wing it”
strong guest storytelling requires clarity and brevity
authenticity and presence create stronger audience connection
consistency and persistence drive long-term results in podcast guesting
smaller podcasts provide valuable practice and targeted audiences
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----more----
Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.
In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.

Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.

Connect with George
www.SpeechCoachforExecutives.com
https://superiorpresentations.net/
https://www.linkedin.com/in/georgetorokpresentations/
https://www.youtube.com/user/presentationskill
...more
37min
March 26, 2026Negotiation Strategies that Work: Fotini Iconomopoulos
How Emotions Shape Every Business Negotiation
The Power of Questions in Negotiation Conversations
Episode 298 (Fotini is based in Toronto)
In this conversation with Fotini Iconomopolous we explore:
why the concept of “winning” in negotiation can damage outcomes
how conflict is a natural and necessary part of negotiation
why emotions—not information—drive most decisions
how perception differs from intention in communication
the importance of considering how others feel during negotiation
the balance between advocating for yourself and serving others
how preparation shapes confidence and effectiveness
why adapting your approach to the individual matters
how asking questions gives you control of the conversation
how to respond when budget objections arise
the role of silence and restraint in high-stakes conversations
how to use language to create alignment and collaboration
why value creation is more effective than price reduction
how negotiation styles shift across contexts and relationships
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About our guest, Fotini Iconomopolous:
She is author of the book on negotiation "Say Less, Get More" which is available in most book stores.
Take the quizz for a free assessment of your natural negotiation style.
https://fotiniicon.com/quiz/
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Key Lessons from this conversation with Fotini:
the word “win” creates a losing dynamic in negotiation
negotiation is a form of conflict, but conflict is not inherently negative
misalignment in negotiation is driven more by emotion than information
removing emotion from negotiation is impossible and counterproductive
how you make people feel determines whether they accept your proposal
effective negotiation requires balancing three key questions
preparation is essential and should never be replaced by “winging it”
asking questions early gives you control of the negotiation
open-ended questions prevent immediate rejection and invite collaboration
objections should trigger exploration, not discounting
negotiation requires adapting to the individual, not just the situation
silence is a strategic advantage in negotiation
talking too much weakens your position and reveals vulnerability
value can be created by reframing, not just reducing price
trading value creates better outcomes than making concessions
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----more----
Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.
In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.

Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.

Connect with George
www.SpeechCoachforExecutives.com
https://superiorpresentations.net/
https://www.linkedin.com/in/georgetorokpresentations/
https://www.youtube.com/user/presentationskill
...more
35min
March 20, 2026Why Leaders Must Listen with Intent to Understand: Robert M. Mixon
Adaptive Leadership Starts with Communication Discipline
Three Communication Habits for Every Leader to Practice
Episode 297 (Robert is based in Florida)
In this conversation with Robert Mixon we explore:
the shift from a culture of compliance to a culture of commitment
why communication must become a two-way process
how lack of clarity leads to repeated mistakes and wasted effort
the importance of confirming understanding in leadership communication
how fear prevents people from asking questions
why vulnerability strengthens leadership credibility
the role of discipline and structure in effective communication
how adaptive leadership is built on consistent principles
the dangers of polarization in modern communication
simple communication habits that improve respect and understanding
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About our guest, Robert M. Mixon:
Robert served for 33 years in the United States Army and led Soldiers at every level from Platoon to Division.
He worked 7 years in executive leadership in profit and not-for-profit companies before launching his own leadership coman, Level Five Associates, 10 years ago.
He's the author of "The Power of Being All In" and "We're All In: The Journey to a Wold=Class Culture".
Visit his website at https://www.levelfiveassociates.com
Subscribe to his tips at https://robertmixon.substack.com
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Key Lessons from this conversation with Robert:
communication must be deliberate and practiced daily
leaders must listen with the intent to understand rather than reply
clarity in communication requires discipline and structure
confirmation of understanding prevents costly mistakes
culture of commitment outperforms culture of compliance
fear prevents people from asking questions and seeking clarity
vulnerability strengthens leadership authenticity
adaptive leadership is built on consistent principles and behaviors
polarization weakens communication and collaboration
simple habits like pausing before responding improve communication quality
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----more----
Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.
In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.

Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.

Connect with George
www.SpeechCoachforExecutives.com
https://superiorpresentations.net/
https://www.linkedin.com/in/georgetorokpresentations/
https://www.youtube.com/user/presentationskill
...more
33min
March 12, 2026Why Executives Get Fired for Communication Failures: Michael de Lisser
The Four Communication Skills Every Leader Must Master
The Communication Skills That Separate Leaders from Managers
Episode 296 (Michael is based in Las Vegas)
In this conversation we explore:
why many executives fail because of communication breakdowns rather than lack of expertise
how leaders get promoted based on technical skills but must later rely on communication ability
what happens when organizations promote high performers without leadership training
how leaders shift from doing the work to getting results through others
the four communication skills leaders use most often: presentations, coaching conversations, meetings, and business writing
why presentation skills help leaders communicate vision and direction
how one-on-one coaching conversations strengthen individual performance
the importance of managing meetings to encourage participation and discussion
how written communication becomes critical during change or important announcements
why maintaining humor and perspective helps leaders navigate pressure situations
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About our guest, Michael de Lisser:
Michael's has been focussed on leadership development and executive coching. He is the author of Leadership Accelerators: High Impact Communication Skills that Strenghten Rrelationships And Drive Results.
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Key Lessons from this conversation with Michael:
many executives lose their roles because of weaknesses in communication skills rather than technical expertise
technical ability often leads to promotion, but leadership success requires stronger communication skills
organizations frequently promote high performers without providing leadership communication development
leaders succeed by learning how to get results through others rather than relying on personal expertise
senior leaders communicate through four primary channels: presentations, one-on-one coaching, meetings, and business writing
presentation skills allow leaders to convey vision and direction to groups
one-on-one coaching helps leaders bring out the best in individuals during critical moments
meeting management creates an environment where team members contribute ideas and discuss differences openly
business writing becomes especially important during change and important organizational moments
humor and perspective can help leaders handle pressure situations more effectively
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----more----
Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.
In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.

Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.

Connect with George
www.SpeechCoachforExecutives.com
https://superiorpresentations.net/
https://www.linkedin.com/in/georgetorokpresentations/
https://www.youtube.com/user/presentationskill
...more
37min
March 05, 2026Niche Marketing to Grow Your Business: Wes Towers
Clear Messaging in a Noisy Marketplace
From Threat to Oppoutunity: Turn AI Disruption into Business Growth
Episode 295 (Wes is based in Australia)
In this conversation with Wes Towers, we explore:
how the rise of AI forced a digital agency founder to rethink his business strategy
why niching into trades and construction improved messaging and positioning
how specialization makes marketing communication clearer and more compelling
the role of podcasts in building industry knowledge and relationships
why websites today help attract employees as well as customers
how businesses can differentiate themselves instead of competing on price
the role of case studies and real stories in building online credibility
how AI can streamline processes while reinforcing human messaging
how search behaviour is changing as people ask AI tools for recommendations
why human connection and communication are becoming more valuable in an automated world
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About our guest, Wes Towers:
Wes is founder of Uplift 360, a digital marketing agency in Australia tht specilizes in the trades and construction industry.
https://uplift360.com.au/
Wes is host of the podcast, Build, Trusted, Chosen
https://builttrustedchosen.buzzsprout.com/
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Key Lessons from this Conversation with Wes Towers:
clarity in messaging becomes even more important as AI increases the volume of online content
niching your market makes communication clearer and helps businesses stand out
the best future clients often resemble your best current clients
specialization allows you to understand the language, needs, and challenges of a specific industry
industry events and conferences become more valuable when you serve a narrow niche
hosting a podcast can deepen industry knowledge and strengthen relationships
websites today must communicate values and culture to attract both customers and employees
businesses must highlight distinctions beyond price to avoid competing only on cost
AI works best as a tool that supports human messaging rather than replacing it
original stories and case studies help businesses appear in search results and AI recommendations
human connection and communication become more valuable as automation increases
the message should guide the design of a website, including text, visuals, and video
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----more----
Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.
In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.

Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.

Connect with George
www.SpeechCoachforExecutives.com
https://superiorpresentations.net/
https://www.linkedin.com/in/georgetorokpresentations/
https://www.youtube.com/user/presentationskill
...more
36min
February 26, 2026Right Speaker, Right Audience, Right Time: Martin Perelmuter
Head & Heart: The Formula for Audience Connection
Motivation vs. Information: What Makes a Great Speaker?
Episode 294 (Martin is based in Toronto)
In this conversation with Martin Peremuter we explore:
how evergreen topics like leadership and trust continue to anchor conferences
why AI dominates current conference agendas
what an audience can realistically apply from a one-hour keynote
the balance between information and motivation
why sleeping audiences don’t learn
how cultural differences affect speaking styles and expectations
the strategic value of the pre-event call
why the gig starts before stepping on stage
how integrity off stage affects booking success
how to connect with both analytical and emotional audience members
why audience interaction must be earned
how conference organizers should define purpose and desired behavior change
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About our guest, Martin Permuter:
Martin is the president and co-founder of Speaker's Spotlight, a speaker booking agency.
He has personally booked over 9,000 speaking engagements in the past 30 years. He served on the board of governors of the International Association of Speakers Bureaus, (IASB) for the past three years and was president last year. IASB's membership is made up of speakers' bureaus, lecture agencies, and speaker management companies from around the world.
Learn more about Martin and Speaker's Spotlight at https://www.speakers.ca/
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Key lessons from this conversation with Martin Perelmuter:
leadership, communication, trust, and teamwork remain evergreen topics
AI is currently in demand, while trends like social media rise and fade
an audience realistically applies one or two ideas from an hour keynote
speakers must balance valuable content with engagement
sleeping audiences don’t learn
cultural expectations influence how speakers are received
the pre-event call is critical to customizing the message
the gig starts before the speaker steps on stage
speakers are judged on integrity both on and off stage
the best speakers connect with both head and heart
audience trust must be earned before asking for interaction
conference organizers must start with why and define the desired behavior change
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----more----
Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.
In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.

Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.

Connect with George
www.SpeechCoachforExecutives.com
https://superiorpresentations.net/
https://www.linkedin.com/in/georgetorokpresentations/
https://www.youtube.com/user/presentationskill
...more
34min
February 20, 2026From Disney to Design Thinking: Creating Fresh Thinking for Big Ideas: Lee Kitchen
Scoping, Empathy, Ideation: A Structured Process for Innovation
Innovation Catalyst: How to Help Your Team Come Up With the Ideas
Episode 293 (Lee Kitchen is based in south-west Ontario, Repeat of episode 54)
In this conversation we explore:
the role of an innovation catalyst in helping teams think differently
the importance of scoping before solving
walking in the end user’s shoes through empathy
defining a clear human truth
separating expansive thinking from reductive thinking
creating environments that encourage ideation
mixing diverse perspectives to break river thinking
building ownership so ideas gain adoption
practicing fresh thinking through exposure to new concepts
extending your intended message consistently across experience
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About out guest, Lee Kitchen:
Lee worked at Disney for 32 years. His journey started in Operations and Guest Relations. then moved through Special Events, PR, Marketing and Advertising.
Currently offering his experience as an Innovation Catalyst via his company, Magical Dude Consulting. Visit his website here https://www.magicaldude.com/
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Key Lessons from this conversation with Lee Kitchen:
how an innovation catalyst helps teams come up with ideas rather than supplying the answer
why empathy and “human truth” must precede ideation
the structured steps of design thinking: scoping, empathy, ideation, idea development, prototyping, execution
why expansive and reductive mindsets must stay separate
how collaboration builds ownership and advocacy
the value of bringing diverse and unbiased ideators into the room
how environment influences creativity
why fresh thinking requires exposure to different concepts and disciplines
the importance of consistency between intended message and actual experience
how authentic leadership encourages creative thinking
-----
----more----
Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.
In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.

Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.

Connect with George
www.SpeechCoachforExecutives.com
https://superiorpresentations.net/
https://www.linkedin.com/in/georgetorokpresentations/
https://www.youtube.com/user/presentationskill
...more
34min
February 12, 2026Logic vs Emotion in Marketing: Brian Kurtz Breaks it Down
Direct Mail Discipline in the Age of Email Marketing
Over Deliver: Building a Business for a Lifetime
Episode 292 (Repeat of espisode 24, Brian is based in Connecticut)
In this conversation with Brian Kurtz we explored:
why intention must guide every marketing action
how list selection often matters more than copywriting brilliance
why segmentation allows deeper audience connection
how direct mail discipline sharpens email marketing
the danger of damaging trust with incongruent offers
how to mix content and selling without losing loyalty
the balance between logic and emotion in B2B marketing
why relationship capital compounds over time
what it means to be a “serial direct marketer”
how to build an online family instead of just an email database
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About our guest, Brian Kurtz:
Brian, a serial direct marketer offers marketing insights from the lessons of direct mail that can help you become a better email or online marketer. He is responsible for the distribution of over 2 billion pieces of promotion copy in his career.
He is author of the book, Overdeliver. Learn more about the book, Overdeliver Visit his website BrianKurtz.net
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Key lessons from this conversation with Brian Kurtz:
intention drives effective marketing and communication
the list (audience) matters more than the creative
segmentation allows you to speak to people, not just names
discipline from direct mail improves digital marketing
every message must accomplish something—revenue or relationship
congruence protects trust with your audience
selling works best when it aligns with identity and values
logic measures results, but emotion builds loyalty
relationships compound value beyond direct ROI
playing the long game builds a business that lasts
-----
----more----
Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.
In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.

Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.

Connect with George
www.SpeechCoachforExecutives.com
https://superiorpresentations.net/
https://www.linkedin.com/in/georgetorokpresentations/
https://www.youtube.com/user/presentationskill
...more
48min

FAQs about Your Intended Message:

How many episodes does Your Intended Message have?

The podcast currently has 302 episodes available.

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Your Intended Message

FAQs about Your Intended Message:

How many episodes does Your Intended Message have?

Your Intended Message episodes:

FAQs about Your Intended Message:

How many episodes does Your Intended Message have?

More shows like Your Intended Message

Planet Money

No Stupid Questions