Your Intended Message

Your Intended Message

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Your Intended Message episodes

  • Discover Your Core Message: Fredrik Haren
    Your Inner Theme, Core Message & Brand Moniker
    Be Authentic When You Find Your Innner Message

    Episode 304 (This is a repeat of the popular episode #97. Fredrik is based in Sweden and now lives on his Ideas Island. It's no longer available for your free vacation.)

    In this conversation with Fredrik Haren we explore:

    • how speakers discover the deeper meaning behind their message
    • why an inner theme creates stronger resonance with an audience
    • the difference between a topic, a core message, and a brand moniker
    • why explorers often connect more powerfully than experts
    • how authenticity shapes audience trust
    • why speeches fail when speakers begin too far ahead of their audience
    • a four-step rhetorical framework for persuasive speaking
    • why people rally behind messages more than personalities
    • how leaders gain influence by knowing who they are
    • the role of presence and being fully in the moment when speaking
    • why clearly communicated ideas are the ideas most likely to become rea
    • ------

      About  Our Guest Fredrik Haren"

      Fredrik is known as The Creativity Explorer. He has interviewed thousands of people in 70 countries on six continents about their creative process. 

      His book, The Idea Book, was included in "The 100 Best Business Books of All Time".

      Fredrik helps people find their Inner Theme to help them get clarity on their purpose and true message. It's an intense one hour, on-off, session.

      To learn more about the Clarity session contact Fredrik at [email protected]

      Or connect on Linkedin https://www.linkedin.com/in/fredrikharen/

      Visit his website at www.FredrikHaren.com

      His Inner Theme: Humanity to the power of ideas

      His Brand Moniker: The Creativity Explorer

      His Core Message: Helping humanity create its potential

      -----

      Key Lessons from this conversation with Fredrik Haren:

      • finding your inner theme creates a deeper connection between you and your message
      • your strongest message is one that many people need to hear, but only you are uniquely positioned to deliver
      • clarity about who you are strengthens clarity in how you speak
      • a brand moniker helps you stand apart in a crowded field
      • being an explorer creates curiosity, learning, and authenticity
      • audiences connect more strongly with authentic conviction than polished perfection
      • speakers need to begin where the audience is, not where they are
      • the rhetorical structure of position, problem, possibility, proposal gives speeches logical momentum
      • people follow messages they believe in more than personalities they admire
      • leadership starts with understanding who you are at your core
      • being fully present in the moment strengthens delivery and connection
      • ideas become reality when people communicate them clearly and convincingly
      • -----

        ----more----

        Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.

        In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.

         

        Your host is George Torok

        George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.

         

        Connect with George

        www.SpeechCoachforExecutives.com

        https://superiorpresentations.net/

        https://www.linkedin.com/in/georgetorokpresentations/

        https://www.youtube.com/user/presentationskill

         

        36 min
      • Better Conversations at Work and Home: Jackie Stavros & Cheri Torres
        Better Conversations from Better Questions
        Be Curious to Create Positive Conversations

        Episode 303 (Jackie is based in Michigan. Cheri is based in North Carolina)

        In this conversation with Jackie Stavors & Cheri Torres we explore:

        • the conversations we have with ourselves before we speak to others
        • the difference between appreciative and depreciative thinking
        • how pausing and breathing can interrupt defensive reactions
        • why curiosity changes the direction of difficult conversations
        • how generative questions broaden thinking
        • making invisible assumptions visible
        • creating shared understanding through inquiry
        • inspiring possibilities with thoughtful questions
        • helping leaders engage people instead of commanding them
        • shifting meetings from blame to exploration
        • building commitment by involving people in creation
        • using positive framing to guide stronger outcomes
        • practical questions that diffuse tension and invite insight
        • -----

          About our guests:

          They are coauthers of the book, "Conversations Work Having: Using Appreciative Inquiry to Fuel Productive and Meaningful Engagement".

          Learn more about Conversations Work Having and the free resources here.

          -----

          Key Lessons from this conversation with Jackie Stavros & Cheri Torres:

          • conversations shape outcomes, whether those conversations are with others or with ourselves
          • before speaking, ask: what is my intended message?
          • recognize whether you are above the line (appreciative) or below the line (depreciative)
          • pausing and breathing interrupts defensive reactions and creates room for better thinking
          • curiosity is stronger than criticism when facing conflict or disagreement
          • self-talk improves when statements are replaced with thoughtful questions
          • generative questions can change how people think and respond
          • strong questions make the invisible visible
          • shared understanding grows when people clarify intentions and desired outcomes
          • leaders build stronger commitment when they ask more questions and give fewer commands
          • people commit more deeply to what they help create
          • positive framing focuses attention on what we want to build, not only what we want to fix
          • any person in a meeting, regardless of role, can redirect conversation with a thoughtful question
          • asking “what do you know that I don’t know?” opens learning and reduces defensiveness
          • conversations worth having are built through awareness, inquiry, and intention
          • -----

            ----more----

            Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.

            In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.

             

            Your host is George Torok

            George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.

             

            Connect with George

            www.SpeechCoachforExecutives.com

            https://superiorpresentations.net/

            https://www.linkedin.com/in/georgetorokpresentations/

            https://www.youtube.com/user/presentationskill

             

             

            36 min
          • How to Reduce Stress Quickly with EFT: Brad Yates
            Emotional Freedom Techniques Explained
            How Tapping Helps You Overcome Fear

            Episode 302 (Brad is based in California)

            In this conversation with Brad Yates we explore:

            • how stress shapes behavior, decisions, and success
            • why people unknowingly avoid opportunities
            • how emotional freedom techniques (EFT) work
            • the connection between stress and self-sabotage
            • how fear of judgment blocks communication
            • why thinking alone cannot resolve stress
            • how tapping calms the nervous system
            • the role of the amygdala and stress response
            • how past experiences influence present behavior
            • how simple physical actions influence emotional states
            • why repetition and rhythm help regulate stress
            • how daily stress management improves performance
            • -----

              About our guest, Brad Yates:

              Brad Yates is known internationally for his creative and often humorous use of Emotional Freedom Techniques (EFT).

              There are over 1,000 videos on his YouTube, that have been viewed over 36 million times. 

              Invited by Jack Canfield to speak at his Breakthrough to Success event. Featured speaker on all 14 Tapping World Summits  Graduate of Ringling Bros. and Barnum and Bailey Clown College. 

              Visit his website TappWithBrad.com

              -----

              • stress influences both physical and emotional challenges and can limit behavior and success
              • people are often controlled by subtle emotions without realizing it
              • emotional freedom techniques (EFT) provide a way to reduce stress and regain control
              • tapping stimulates points on the body linked to calming the stress response
              • self-sabotage is a protective response driven by perceived threats
              • fear of judgment often prevents people from sharing their intended message
              • reducing stress helps restore access to rational and creative thinking
              • tapping combines physical action with mindset and language techniques
              • emotional blocks often stem from past experiences that remain unresolved
              • regular practice of stress reduction improves long-term emotional control
              • simple, repeatable patterns help calm the nervous system quickly
              • daily “energy hygiene” prevents stress from building up
              • -----

                ----more----

                Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.

                In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.

                 

                Your host is George Torok

                George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.

                 

                Connect with George

                www.SpeechCoachforExecutives.com

                https://superiorpresentations.net/

                https://www.linkedin.com/in/georgetorokpresentations/

                https://www.youtube.com/user/presentationskill

                35 min
              • Speak Like The Leader You Claim to Be: Ty Hoesgan
                Leadership Speaking for Success
                How to Speak Like the Leader you Claim to Be

                Episode 301 (Ty is based in Toronto)

                In this conversation with Ty Hosegan we explore:

                • how communication skills influence hiring, promotion, and career growth
                • why technical expertise alone does not lead to leadership roles
                • how lack of structure weakens clarity in meetings and conversations
                • how the PRP framework helps organise ideas and improve understanding
                • why speaking too quickly reduces credibility
                • how pausing strengthens delivery and confidence
                • why people avoid silence when speaking
                • how leaders can develop communication skills within their teams
                • how storytelling can make messages more memorable
                • why communication is a learnable skill regardless of personality
                • -----

                  About our guest, Ty Hoesgan:

                  Ty Hoesgen grew up as a shy, awkward farm kid near a town of 800 people. He's the author of "Elite Communication Skills".

                  You can take the free course, "Speak like a Confident Leader in 7 Days:

                  at https://howtospeakbetter.com/

                  Follow at https://www.instagram.com/tyhoesgen/

                  Connect at https://www.linkedin.com/in/tyhoesgen/

                  -----

                  Key Lessons from this Conversation with Ty Hoesgan

                  • communication skills determine career advancement more than technical expertise
                  • clear, structured communication is often missing in professional settings
                  • many people speak without knowing their main point
                  • the PRP framework (point, reason, point) improves clarity and retention
                  • adding examples (PREP) strengthens understanding and engagement
                  • speaking too quickly reduces credibility and comprehension
                  • pausing improves clarity, confidence, and message delivery
                  • lack of structure leads to confusion and off-track conversations
                  • consistent feedback and praise improve team communication skills
                  • communication is a learnable skill, not a natural talent
                  • -----

                    ----more----

                    Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.

                    In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.

                     

                    Your host is George Torok

                    George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.

                     

                    Connect with George

                    www.SpeechCoachforExecutives.com

                    https://superiorpresentations.net/

                    https://www.linkedin.com/in/georgetorokpresentations/

                    https://www.youtube.com/user/presentationskill

                     

                     

                    37 min
                  • How to Deliver Engaging Virtual Presentations: Bernie DeSantis
                    Virtual Speaking Skills: Master Engagement and Timing
                    How to Run High-Impact Virtual Events That Aren't Boring

                    Episode 300

                    (Bernie is based in Detroit)

                    In this conversation with Bernie DeSantis we explore:

                    • the shift from in-person to virtual presentation delivery
                    • why engagement—not content—is the biggest challenge in virtual settings
                    • how small delivery details determine audience attention
                    • the role of a virtual producer in supporting presenters
                    • how pattern interrupts help maintain audience focus
                    • why virtual audiences behave differently than live audiences
                    • how to manage time effectively in virtual presentations
                    • the importance of preparation and contingency planning
                    • the limitations of technology and over-reliance on tools
                    • the growing role of virtual delivery in business communication
                    • -----

                      About our guest, Bernie DeSantis:

                      Bernie is the owner of Insignia Training Partners, a firm that helps organizations and experts design and deliver high-impact virtual egents and learning experiences. He has produced over 6,000 virtual events.

                      You can book a no-charge strategy session for your next virtual event with Bernie:

                      Learn more about Insignia Trainining Partners.

                      Attend the workshop, The Human Edge: Command the Room

                      Bernie and George will lead you through this 90-minute workshop to give you an unbeatable advantage when you present online.

                      -----

                      Key Lessons from this conversation with Bernie DeSantas:

                      • engagement is the defining factor in virtual presentations, not content
                      • small details in delivery matter more than subject expertise
                      • speakers often fail by trying to replicate in-person presentations online
                      • virtual delivery requires intentional use of tools and techniques to maintain attention
                      • pattern interrupts are essential to regain and maintain audience focus
                      • presenters must adapt to unknown audience environments and technology conditions
                      • time discipline is critical—virtual audiences expect meetings to start and end on time
                      • technology supports the experience but cannot replace strong delivery skills
                      • preparation must include backup plans for when technology fails
                      • authentic human delivery remains more important than advanced tools or AI
                      • -----

                        ----more----

                        Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.

                        In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.

                         

                        Your host is George Torok

                        George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.

                         

                        Connect with George

                        www.SpeechCoachforExecutives.com

                        https://superiorpresentations.net/

                        https://www.linkedin.com/in/georgetorokpresentations/

                        https://www.youtube.com/user/presentationskill

                         

                        29 min
                      • How to Get Booked on Podcasts & Build Your Brand: Noemi Beres
                        Podcast Guest Mistakes That Hurt Your Crediblity
                        Podcast Guesting Tips: Preparation, Presence & Promotion

                        Episode 299 (Noemi is based in Cyprus)

                        In this conversation with Noemi Beres we explore:

                        • why podcast guesting builds authority and long-term visibility
                        • how evergreen content continues to work for you over time
                        • how to identify and target the right podcast audience
                        • why podcast interviews are about the host and audience—not the guest
                        • how relationships formed through podcasts lead to business opportunities
                        • how to repurpose podcast interviews into ongoing content
                        • why preparation and clarity outperform improvisation
                        • how to craft and condense your story for podcast interviews
                        • how authenticity and presence influence audience perception
                        • why consistency and persistence are essential for results
                        • how smaller podcasts provide practice and niche access
                        • how podcast guesting differs from keynote speaking
                        • -----

                          About our guest Noemi Beres:

                          Noemi is a podcast guesting expert and entrepreneur who rebuilt her business to six figures after losing it during the pandemic.

                          She's co-founder of sPodcast Connections, a podcast booking agency that helps thought leaders get booked on the right podcasts.

                          https://www.podcastconnections.co/

                          ----

                          Key Lessons from this Conversation with Noemi Beres:

                          • podcast guesting builds brand visibility and authority over time
                          • podcast appearances create long-term SEO and evergreen content value
                          • anyone can find a podcast niche with proper research
                          • successful guesting starts with understanding your ideal audience
                          • podcast interviews are about serving the host and audience, not self-promotion
                          • building relationships with podcast hosts leads to long-term opportunities
                          • repurposing podcast content multiplies marketing reach
                          • preparation is essential—guests should not “wing it”
                          • strong guest storytelling requires clarity and brevity
                          • authenticity and presence create stronger audience connection
                          • consistency and persistence drive long-term results in podcast guesting
                          • smaller podcasts provide valuable practice and targeted audiences
                          • -----

                            ----more----

                            Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.

                            In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.

                             

                            Your host is George Torok

                            George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.

                             

                            Connect with George

                            www.SpeechCoachforExecutives.com

                            https://superiorpresentations.net/

                            https://www.linkedin.com/in/georgetorokpresentations/

                            https://www.youtube.com/user/presentationskill

                             

                            37 min
                          • Negotiation Strategies that Work: Fotini Iconomopoulos
                            How Emotions Shape Every Business Negotiation
                            The Power of Questions in Negotiation Conversations

                            Episode 298 (Fotini is based in Toronto)

                            In this conversation with Fotini Iconomopolous we explore:

                            • why the concept of “winning” in negotiation can damage outcomes
                            • how conflict is a natural and necessary part of negotiation
                            • why emotions—not information—drive most decisions
                            • how perception differs from intention in communication
                            • the importance of considering how others feel during negotiation
                            • the balance between advocating for yourself and serving others
                            • how preparation shapes confidence and effectiveness
                            • why adapting your approach to the individual matters
                            • how asking questions gives you control of the conversation
                            • how to respond when budget objections arise
                            • the role of silence and restraint in high-stakes conversations
                            • how to use language to create alignment and collaboration
                            • why value creation is more effective than price reduction
                            • how negotiation styles shift across contexts and relationships
                            • -----

                              About our guest, Fotini Iconomopolous:

                              She is author of the book on negotiation "Say Less, Get More" which is available in most book stores.

                              Take the quizz for a free assessment of your natural negotiation style.

                              https://fotiniicon.com/quiz/

                              -----

                              Key Lessons from this conversation with Fotini:

                              • the word “win” creates a losing dynamic in negotiation
                              • negotiation is a form of conflict, but conflict is not inherently negative
                              • misalignment in negotiation is driven more by emotion than information
                              • removing emotion from negotiation is impossible and counterproductive
                              • how you make people feel determines whether they accept your proposal
                              • effective negotiation requires balancing three key questions
                              • preparation is essential and should never be replaced by “winging it”
                              • asking questions early gives you control of the negotiation
                              • open-ended questions prevent immediate rejection and invite collaboration
                              • objections should trigger exploration, not discounting
                              • negotiation requires adapting to the individual, not just the situation
                              • silence is a strategic advantage in negotiation
                              • talking too much weakens your position and reveals vulnerability
                              • value can be created by reframing, not just reducing price
                              • trading value creates better outcomes than making concessions
                              • -----

                                ----more----

                                Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.

                                In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.

                                 

                                Your host is George Torok

                                George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.

                                 

                                Connect with George

                                www.SpeechCoachforExecutives.com

                                https://superiorpresentations.net/

                                https://www.linkedin.com/in/georgetorokpresentations/

                                https://www.youtube.com/user/presentationskill

                                 

                                35 min
                              • Why Leaders Must Listen with Intent to Understand: Robert M. Mixon
                                Adaptive Leadership Starts with Communication Discipline
                                Three Communication Habits for Every Leader to Practice

                                Episode 297 (Robert is based in Florida)

                                In this conversation with Robert Mixon we explore:

                                • the shift from a culture of compliance to a culture of commitment

                                • why communication must become a two-way process

                                • how lack of clarity leads to repeated mistakes and wasted effort

                                • the importance of confirming understanding in leadership communication

                                • how fear prevents people from asking questions

                                • why vulnerability strengthens leadership credibility

                                • the role of discipline and structure in effective communication

                                • how adaptive leadership is built on consistent principles

                                • the dangers of polarization in modern communication

                                • simple communication habits that improve respect and understanding

                                  -----

                                  About our guest, Robert M. Mixon:

                                  Robert served for 33 years in the United States Army and led Soldiers at every level from Platoon to Division.

                                  He worked 7 years in executive leadership in profit and not-for-profit companies before launching his own leadership coman, Level Five Associates, 10 years ago.

                                  He's the author of "The Power of Being All In" and "We're All In: The Journey to a Wold=Class Culture".

                                  Visit his website at https://www.levelfiveassociates.com

                                  Subscribe to his tips at https://robertmixon.substack.com

                                  -----

                                  Key Lessons from this conversation with Robert:

                                  • communication must be deliberate and practiced daily

                                  • leaders must listen with the intent to understand rather than reply

                                  • clarity in communication requires discipline and structure

                                  • confirmation of understanding prevents costly mistakes

                                  • culture of commitment outperforms culture of compliance

                                  • fear prevents people from asking questions and seeking clarity

                                  • vulnerability strengthens leadership authenticity

                                  • adaptive leadership is built on consistent principles and behaviors

                                  • polarization weakens communication and collaboration

                                  • simple habits like pausing before responding improve communication quality

                                    -----

                                    ----more----

                                    Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.

                                    In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.

                                     

                                    Your host is George Torok

                                    George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.

                                     

                                    Connect with George

                                    www.SpeechCoachforExecutives.com

                                    https://superiorpresentations.net/

                                    https://www.linkedin.com/in/georgetorokpresentations/

                                    https://www.youtube.com/user/presentationskill

                                     

                                     

                                    33 min
                                  • Why Executives Get Fired for Communication Failures: Michael de Lisser
                                    The Four Communication Skills Every Leader Must Master
                                    The Communication Skills That Separate Leaders from Managers

                                    Episode 296 (Michael is based in Las Vegas)

                                    In this conversation we explore:

                                    • why many executives fail because of communication breakdowns rather than lack of expertise

                                    • how leaders get promoted based on technical skills but must later rely on communication ability

                                    • what happens when organizations promote high performers without leadership training

                                    • how leaders shift from doing the work to getting results through others

                                    • the four communication skills leaders use most often: presentations, coaching conversations, meetings, and business writing

                                    • why presentation skills help leaders communicate vision and direction

                                    • how one-on-one coaching conversations strengthen individual performance

                                    • the importance of managing meetings to encourage participation and discussion

                                    • how written communication becomes critical during change or important announcements

                                    • why maintaining humor and perspective helps leaders navigate pressure situations

                                      -----

                                      About our guest, Michael de Lisser:

                                      Michael's has been focussed on leadership development and executive coching. He is the author of Leadership Accelerators: High Impact Communication Skills that Strenghten Rrelationships And Drive Results.

                                      -----

                                      Key Lessons from this conversation with Michael:

                                      • many executives lose their roles because of weaknesses in communication skills rather than technical expertise

                                      • technical ability often leads to promotion, but leadership success requires stronger communication skills

                                      • organizations frequently promote high performers without providing leadership communication development

                                      • leaders succeed by learning how to get results through others rather than relying on personal expertise

                                      • senior leaders communicate through four primary channels: presentations, one-on-one coaching, meetings, and business writing

                                      • presentation skills allow leaders to convey vision and direction to groups

                                      • one-on-one coaching helps leaders bring out the best in individuals during critical moments

                                      • meeting management creates an environment where team members contribute ideas and discuss differences openly

                                      • business writing becomes especially important during change and important organizational moments

                                      • humor and perspective can help leaders handle pressure situations more effectively

                                        -----

                                        ----more----

                                        Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.

                                        In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.

                                         

                                        Your host is George Torok

                                        George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.

                                         

                                        Connect with George

                                        www.SpeechCoachforExecutives.com

                                        https://superiorpresentations.net/

                                        https://www.linkedin.com/in/georgetorokpresentations/

                                        https://www.youtube.com/user/presentationskill

                                         

                                        37 min
                                      • Niche Marketing to Grow Your Business: Wes Towers
                                        Clear Messaging in a Noisy Marketplace
                                        From Threat to Oppoutunity: Turn AI Disruption into Business Growth

                                        Episode 295 (Wes is based in Australia)

                                        In this conversation with Wes Towers, we explore:

                                        • how the rise of AI forced a digital agency founder to rethink his business strategy

                                        • why niching into trades and construction improved messaging and positioning

                                        • how specialization makes marketing communication clearer and more compelling

                                        • the role of podcasts in building industry knowledge and relationships

                                        • why websites today help attract employees as well as customers

                                        • how businesses can differentiate themselves instead of competing on price

                                        • the role of case studies and real stories in building online credibility

                                        • how AI can streamline processes while reinforcing human messaging

                                        • how search behaviour is changing as people ask AI tools for recommendations

                                        • why human connection and communication are becoming more valuable in an automated world

                                          -----

                                          About our guest, Wes Towers:

                                          Wes is founder of Uplift 360, a digital marketing agency in Australia tht specilizes in the trades and construction industry.

                                          https://uplift360.com.au/

                                          Wes is host of the podcast, Build, Trusted, Chosen

                                          https://builttrustedchosen.buzzsprout.com/

                                          -----

                                          Key Lessons from this Conversation with Wes Towers:

                                          • clarity in messaging becomes even more important as AI increases the volume of online content

                                          • niching your market makes communication clearer and helps businesses stand out

                                          • the best future clients often resemble your best current clients

                                          • specialization allows you to understand the language, needs, and challenges of a specific industry

                                          • industry events and conferences become more valuable when you serve a narrow niche

                                          • hosting a podcast can deepen industry knowledge and strengthen relationships

                                          • websites today must communicate values and culture to attract both customers and employees

                                          • businesses must highlight distinctions beyond price to avoid competing only on cost

                                          • AI works best as a tool that supports human messaging rather than replacing it

                                          • original stories and case studies help businesses appear in search results and AI recommendations

                                          • human connection and communication become more valuable as automation increases

                                          • the message should guide the design of a website, including text, visuals, and video

                                            -----

                                            ----more----

                                            Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.

                                            In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.

                                             

                                            Your host is George Torok

                                            George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.

                                             

                                            Connect with George

                                            www.SpeechCoachforExecutives.com

                                            https://superiorpresentations.net/

                                            https://www.linkedin.com/in/georgetorokpresentations/

                                            https://www.youtube.com/user/presentationskill

                                             

                                            36 min

                                          About Your Intended Message

                                          From the publisher's feed

                                          The podcast about Effective Communication in Business

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