Your Intended Message

By George TorokBusiness Education Self-Improvement How To Marketing

Your Intended Message episodes

July 24Inspire Your Buyers with a Story That Sells: Bruce Scheer
Stop Selling Features: Start Selling the Problem
The Five-Step Storytelling Framework for B2B Sales Success
Episode 314 (Bruce is based in near Seattle) (repeat of #171)
In this episode we explore:
why inconsistent messaging hurts sales
identifying the right buyer before crafting the story
the difference between users and decision makers
naming problems in memorable language
helping buyers recognize hidden problems
quantifying the cost of doing nothing
creating a compelling desired outcome
introducing solutions at the right time
guiding buyers toward clear next steps
common storytelling mistakes business leaders make
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About our guest, Bruce Scheer:
His company has been on Delloite's fastest growing private companies 3 years in a row. He has won multiple b2b campaign of the year awards. His book achieved Amazon #1 Best Sell status across 5 categories.
Get your copy of his books here https://inspireyourbuyers.com/books/
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Key learning points from this conversation with Bruce Scheer:
Random sales conversations create random business results.
Every organization needs a consistent customer narrative.
Begin by identifying the right target organization and decision maker.
Solve the buyer's problem—not the user's problem.
Name the problem in simple, memorable language.
Help buyers see the cost of leaving the problem unsolved.
Paint a vivid picture of the desired outcome before discussing your solution.
Sell the concept before selling the product.
Focus on the buyer journey instead of product features.
Avoid common storytelling traps that prevent sales teams from aligning.
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----more----
Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.
In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.

Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.

Connect with George
www.SpeechCoachforExecutives.com
https://superiorpresentations.net/
https://www.linkedin.com/in/georgetorokpresentations/
https://www.youtube.com/user/presentationskill
36 min
July 09Why Your Intended Message is Misunderstood: George Torok
What You Say is Not What They Hear
What is the Difference Between Your Intended and Unintend Message?
Episode 313 (Solo show featuring George Torok)
In this episode we explore:
why your whole message includes more than the words you intend to send
four reasons your intended message might not get through
why clarity in your head does not guarantee clarity for the listener
how beliefs and past experiences filter what people hear
how emotional state changes the meaning people receive
why setting and delivery method influence interpretation
how recent events can reshape audience receptiveness
why unintended messages act like static around your main point
how vocabulary and grammar influence credibility
how body language can contradict spoken words
how pace, pitch and inflection alter meaning
why missing information can distract listeners
how audience engagement strengthens communication
how to reduce unintended messages before they sabotage your intended message
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Your Host, George Torok:
Is known as the Speech Coach for Executives because he’s been coaching executive leaders to convey their messages with more confidence and success for 30 years.
For 19 years, he hosted the radio show, Business in Motion, interviewing over 600 business and community leaders. As host of the podcast, Your Intended Message, he has interviewed communication specialists from 16 countries.
George is co-author of the national bestseller, Secrets of Power Marketing, and contributed to 12 other books. His articles have been featured in magazines around the world, and he’s written over 2,000 blog posts.
An adventurer, he’s visited over 30 countries on five continents and has run 12 marathons.
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Key Lessons from this episode:
Your whole message includes both the message you intend to send and the unintended messages that travel with it.
Clarify your message before you speak. A message that feels clear in your head might become confusing when converted into words.
Your intended message can fail because people were not listening, did not understand you or did not believe you.
Communication requires several translations: from the thoughts in your head, into words, through the listener’s filters and finally into meaning in their mind.
Your audience filters your message through beliefs, past experiences, emotional state, setting, perspective and recent events.
Recent experiences can influence how people receive your next message. An unresolved issue might block acceptance of a new idea.
Unintended messages create communication static that can blur, weaken or contradict what you meant to convey.
Vocabulary and grammar send messages about clarity, credibility and professionalism beyond the literal meaning of your words.
Body language and voice can support your intended message or create doubt when they conflict with your words.
The method of delivery matters. Email, phone, video, coffee conversation and boardroom discussion each shape how a message is received.
Missing information can distract listeners when you raise a question but fail to answer it.
Audience engagement strengthens the message. Reading slides or text can weaken connection and reduce attention.
Distractions exist in the room, on the screen and inside the listener’s mind.
Effective communicators pay attention not only to what they intend to say, but also to the unintended messages attached to their delivery.
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----more----
Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.
In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.

Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.

Connect with George
www.SpeechCoachforExecutives.com
https://superiorpresentations.net/
https://www.linkedin.com/in/georgetorokpresentations/
https://www.youtube.com/user/presentationskill
21 min
July 02Company Culture by Design: Michael Grochmal
Culture Isn't an HR Program—It's Leadership in Action
How to Build an Intentional Workplace Culture
Episode 312 (Michael is based in Ontario, Canada, repeat of #162)
In this conversation with Michael Grochmal we explore:
why every organization already has a culture
the difference between intentional and accidental culture
how everyday behaviors define organizational values
building customer service into company culture
recognizing employees in meaningful ways
creating belonging for remote employees
using handwritten notes to strengthen relationships
learning from other successful organizations
why leaders should experience their own customer journey
how culture books reinforce organizational identity
creating accountability through agreement
why people need to understand the purpose behind expectations
building a learning organization
making culture part of everyday leadership
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About our guest Michael Grochmal:
Michael is Director of Culture for CEO Global Network. He's been a member for 14 years.
Before selling the company. he was President of AtlasCare for 12 years.
Learn more about CEO Global Network
https://ceoglobalnetwork.com/
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Key points from this conversation:
Company culture exists whether you intentionally create it or not.
Culture is simply an agreed set of behaviors and expectations.
Leaders should build culture by design rather than by accident.
Every action communicates a message to employees, customers and suppliers.
Small, consistent behaviors reinforce organizational values.
Employee recognition becomes meaningful when it is personal.
Leaders should regularly experience their business as customers.
Culture grows stronger when people understand the "why" behind expectations.
Remote employees require intentional efforts to feel connected.
Learning organizations create stronger leaders and stronger cultures.
Company culture belongs to everyone, not only the CEO.
Celebrating success reminds people that their work matters.
Accountability begins with shared agreement rather than imposed control.
Great cultures continuously evolve through observation, learning and refinement.
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----more----
Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.
In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.

Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.

Connect with George
www.SpeechCoachforExecutives.com
https://superiorpresentations.net/
https://www.linkedin.com/in/georgetorokpresentations/
https://www.youtube.com/user/presentationskill
34 min
June 25How to Write Better Emails that Get Results: Liz Danziger
Stop Sending Emails You'll Regret
How to Avoid Toxic Emails and Proptect Your Reputation
Episode 311 (repeat of #134, Liz is based in L.A.)
In this conversation with Liz Danziger we explore:
why writing begins with thinking
defining your purpose before writing
identifying the reader's priorities
choosing the right communication medium
avoiding emotional emails
writing persuasive business messages
reducing email length
placing your request where readers see it
improving credibility through grammar
using appreciation to increase response rates
editing before sending
the three Ps: purpose, person and point
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About our guest, Liz Danziger:
Liz is the author of four books published by major publishers including the business writing guide, "Get To The Point".
She has decades of experience in helping teams to write clearly and confidently.
Follow her on Linkedin https://www.linkedin.com/in/elizabethdanziger/
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Key Learning Points:
Most writing problems begin before the first word is written.
Define your purpose before you begin writing.
Know your main point before you start typing.
Always write with the reader in mind.
Business writing serves three primary purposes: inform, request or persuade.
Keep emails short and focused.
Place your main request near the beginning of the email.
Repeat the request at the end of the email.
Match your writing style to your reader's preferences.
Avoid emotional emails whenever possible.
Read every important email aloud before sending it.
Apply the "You Idiot Rule" to test the tone of an email.
Grammar mistakes reduce credibility.
Long emails are rarely read.
Separate detailed information into attachments when appropriate.
Thanking people increases the likelihood of a positive response.
Purpose, Person and Point provide a practical framework for better communication.
Shorter sentences improve readability.
Reread every message before sending.
For important messages, wait before editing whenever possible.
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----more----
Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.
In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.

Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.

Connect with George
www.SpeechCoachforExecutives.com
https://superiorpresentations.net/
https://www.linkedin.com/in/georgetorokpresentations/
https://www.youtube.com/user/presentationskill
36 min
June 18How to Develop Charisma: Scott Mason
What Greek Mythology Teaches About Leadership
Charisma, Ethics and Influence: Lessons from Ancient Greece
Episode 310 (Scott is based in New York City)
In this conversation with Scott Mason we explored:
how charisma can be developed rather than inherited
why Greek mythology still offers practical leadership lessons
using mythological avatars as personal development tools
the connection between ethics and influence
how leaders shape organizations through personal identity
the difference between charisma and entertainment
creating curiosity as a communication strategy
the four foundational elements of charisma
why meaningful messages attract and repel people
discovering and developing your charismatic strengths
self-actualization and leadership growth
communicating with purpose and authenticity
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About our guest, Scott Mason:
Scott is a graduate of Columbia Law School and worked as legal counsel & a senior executive with government and nonprofit organizations for a quarter of a century.
Scott's insights on Greek mythology and business success have appeared in book compilations and online magazines and blogs; he additionally was the founding host of the Greater New York City area's official podcast for Toastmasters International, the world's largest public speaking organization.
Connect or follow Scott:
https://www.linkedin.com/in/themythslayer/
https://www.myfreedomrocks.com/
https://www.youtube.com/@Myth_Slayer
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Key Lessons from this conversation with Scott Mason:
Charisma is a learnable skill, not a trait reserved for a gifted few.
Effective communicators develop charisma in ways that fit their personality and circumstances.
Greek mythology provides powerful metaphors for leadership, resilience and personal growth.
A personal mythological avatar can serve as a guide for decision-making and self-development.
Leadership begins with understanding the stories and identities we assign to ourselves.
Businesses often reflect the beliefs and self-image of their leaders.
Entertainment and charisma are not the same thing.
Strong communication combines presence with a clear message.
Curiosity is a powerful communication tool that keeps audiences engaged.
Ethical influence creates stronger and more sustainable leadership.
Charisma often attracts supporters while also creating resistance.
Growth requires moving beyond easy challenges and confronting meaningful obstacles.
Leaders should focus on developing their strengths rather than obsessing over weaknesses.
Every person possesses unique "charismatic gemstones" that can become their greatest communication assets.
Self-awareness and authenticity are essential foundations of lasting influence.
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----more----
Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.
In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.

Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.

Connect with George
www.SpeechCoachforExecutives.com
https://superiorpresentations.net/
https://www.linkedin.com/in/georgetorokpresentations/
https://www.youtube.com/user/presentationskill
35 min
June 11The Science Behind Intuition & Better Decisions: Sunil Godse
Trust Your Gut? What Neuroscience Reveals About Intuition
The Four Types of Intuition Every Leader Should Understand
Episode 309 (Sunil is based in London, Ontario)
In this conversation with Sunil Godse we explored:
the science behind intuition and decision-making
how intuition operates through the subconscious mind
why trust is essential for business success
the connection between intuition and leadership
recognizing personal intuitive signals
positive and negative intuition cues
experiential intuition and learning from experience
relational intuition and building trust
situational intuition and reading environments
creative intuition and taking calculated risks
balancing intuition with logic and data
why entrepreneurs often ignore intuitive warnings
identifying intuition through past decisions
overcoming fear to act on intuitive insights
the opportunity cost of ignoring intuition
strengthening intuition through deliberate reflection
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About our guest, Sunil Godse:
Sunil's intuitive branding services helped a struggling $400,000 company earn $3.5 million in just over 2 years.
He is the author of two books, "Gut: What it is. How to trust it. How to use it." and "Fail Fast. Succeed Faster".
Learn about about his intuitive branding services at https://sunilgodse.com/
Buy his books https://sunilgodse.com/books/
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Key points from this conversation with Sunil:
Intuition is not mystical; neuroscience research suggests it operates through the subconscious mind.
Intuitive processing can begin within milliseconds before conscious awareness.
Trust is built through intuition and plays a major role in business success.
Every person receives intuitive signals, but those signals are unique to the individual.
Positive intuitive signals encourage action, while negative signals warn against potential problems.
Intuition draws upon a lifetime of experiences stored in the subconscious.
Four forms of intuition influence decision-making: experiential, relational, situational, and creative intuition.
Experiential intuition relies on accumulated knowledge and past experiences.
Relational intuition helps determine whom to trust and collaborate with.
Situational intuition evaluates the environment and circumstances around a decision.
Creative intuition encourages people to pursue opportunities that may appear risky to others.
Many business failures occur when leaders ignore their intuitive warnings.
Trust within organizations increases engagement, productivity, and loyalty.
Employees become stronger contributors when they feel trusted and respected.
Effective leaders balance intuition, emotion, and rational analysis.
Reviewing past successes and failures helps identify personal intuitive signals.
Intuition grows stronger when people consciously reflect on their experiences.
Acting on intuition often requires courage because the path forward may be uncertain.
Fear frequently prevents people from following intuitive guidance.
Successful entrepreneurs often combine data with intuition rather than relying exclusively on either.
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----more----
Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.
In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.

Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.

Connect with George
www.SpeechCoachforExecutives.com
https://superiorpresentations.net/
https://www.linkedin.com/in/georgetorokpresentations/
https://www.youtube.com/user/presentationskill
45 min
June 04Why Sales & Marketing Often Clash & How to Fix It: Gary Garth
Get Sales and Marketing on the Same Page
The Hidden Cost of Sales and Marketing Silos
Episode 308 (Gary is based in Florida)
In this converation with Gary Garth we explored:
why sales and marketing frequently become disconnected
the danger of measuring different goals within the same company
how shared revenue targets improve collaboration
the value of placing sales and marketing teams closer together
using customer objections to strengthen marketing content
creating effective sales enablement materials
building feedback loops that improve lead quality
measuring what matters throughout the sales funnel
integrating sales and marketing technology platforms
understanding customer motivations and buying behavior
evaluating customer lifetime value
mapping the customer journey to uncover growth opportunities
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About our guest, Gary Garth:
Gary is a serial entrepreneur, founder and CEO of https://elev8.io/
He's authored the zero to 100 million sales blueprint book, and the Goals Grit and Greatness Planner.
He's been featured in Inc, Forbes, Success and many other prominent publications as a serial entrepreneurs since 2002.
Gary has started and successfully exited six companies, including large outbound sales, call centres, radio advertising networks, and an award winning eight figure, digital marketing agency.
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Key points from this conversation with Gary:
sales and marketing often operate with different priorities, language, and measurements
leadership must create alignment by focusing both departments on revenue outcomes
shared KPIs reduce finger-pointing and encourage collaboration
regular communication between sales and marketing improves performance
sales teams provide valuable customer intelligence that marketing can use
marketing content becomes more effective when it addresses real customer objections
understanding the customer journey requires input from both sales and marketing
measuring the entire funnel reveals where opportunities and problems exist
feedback loops improve lead quality and marketing effectiveness
customer lifetime value provides a better perspective than focusing only on lead volume
technology systems should be integrated to improve visibility and collaboration
mapping the customer journey exposes opportunities for growth, upselling, and referrals
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----more----
Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.
In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.

Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.

Connect with George
www.SpeechCoachforExecutives.com
https://superiorpresentations.net/
https://www.linkedin.com/in/georgetorokpresentations/
https://www.youtube.com/user/presentationskill
26 min
May 28Communication Challenge for Technical Leaders: Hasan Ibne Akram
The Power of Empathy in Leadership Communication
Communicating Complex Ideas so Everyone Understands
Episode 307 (Hasan is based in Munich, Germany) Repeat of the popular episode 146
In this conversation with Hasan Ibne Akram we explore:
why technical experts often struggle to communicate with executives and investors
the concept of the T-shaped engineer and why it is rare
how storytelling simplifies complex technical ideas
using analogies to help audiences quickly understand unfamiliar concepts
why precision matters in engineering communication
adapting communication style based on the listener’s mindset
how empathy improves leadership and communication effectiveness
the difference between sympathy and tactical empathy
learning to understand emotions without agreeing with the viewpoint
why asking precise questions produces better answers
how executives can become more approachable to employees
the role of vulnerability and authenticity in leadership
why curiosity helps people connect across differences
how perspective shapes workplace relationships
the importance of mission alignment inside organizations
the difference between assigning tasks and leading people
how meditation and alpha brain training support high performance
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About our guest, Dr. Hasan Akram:
Dr. Hasan is a serial entrepreneur. He is a computer scientist working in the domain of Autonomous Vehicle Safety. He is passionate about high performance.
He is the author of The Million Dollar Monk, which examines high performance.
Train your brain to overcome brain burn-out and leverage more of your brain's power with the use of science-based training programs.
https://brainvincible.com/
https://www.linkedin.com/in/hasan-ibne-akram-phd-75332b4/
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Key Lessons from this conversation with Hasan Akram:
technical experts often lose their audience by explaining too much detail instead of focusing on meaning and relevance
T-shaped professionals combine deep expertise with the ability to communicate at a high level
storytelling helps people understand complex ideas faster than technical jargon
analogies bridge the gap between technical language and everyday understanding
precision matters in communication, especially for engineers and scientists
empathy requires understanding another person’s perspective without necessarily agreeing with them
tactical empathy focuses on understanding emotions during difficult conversations
asking better questions leads to better answers and stronger communication
leaders need to adjust their communication level depending on the audience
authenticity increases trust and strengthens communication effectiveness
vulnerability can help leaders appear more human and approachable
employees often filter communication through fear and uncertainty about their role or security
people respond differently when they genuinely feel understood
curiosity about others helps reduce barriers and improve communication
changing your perspective can transform difficult workplace relationships
leaders should communicate mission and vision, not simply assign tasks
aligning organizational goals with personal purpose strengthens engagement
meditation and brain training can improve focus and performance by reducing mental noise
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----more----
Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.
In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.

Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.

Connect with George
www.SpeechCoachforExecutives.com
https://superiorpresentations.net/
https://www.linkedin.com/in/georgetorokpresentations/
https://www.youtube.com/user/presentationskill
35 min
May 21Build Your Network Before You Need It: Larry Kaufman
Career Success Through Networking, Connecting and Giving
Why Giving First Creates Better Professional Relationships
Episode 306 (Larry is based in Chicago) This is a repeat of the poplular episode 131.
In this conversation with Larry Kaufman, we explore:
networking beyond exchanging business cards
how networking, connecting and giving work together
the difference between inner-circle and outer-circle relationships
why giving can include time, knowledge and expertise
how philanthropy expands both purpose and relationships
why professionals need to build relationships before they need help
recognizing the warning signs of takers
why curiosity builds stronger relationships than self-promotion
how professionals in transition can reshape networking conversations
the role of becoming an indispensable resource
setting personal NCG goals
creating stronger relationships through intentional giving
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About our Guest, Larry Kaufman:
Larry is the author of the best-selling book, The NCG Factor - a Formula for Building Life-Changing Relationships from College to Retirement.
He is a connector, giver and rainmaker who lives his life to help others.
Learn more about Larry at the website www.Kaufman-Larry.com
Follow or connect on Linkedin https://www.linkedin.com/in/larrykaufmanlinkedinspeaker/
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Key Lessons from this conversation with Larry Kaufman:
networking is more than exchanging business cards; it begins with authentic relationships
connecting people can create value even when you are not the expert
giving may involve time, expertise, introductions, mentoring, or philanthropy
an inner circle consists of people you trust and can depend upon
strong relationships provide support beyond career needs
build relationships before you need them
networking continues throughout a career and beyond retirement
helping others often creates unexpected opportunities
philanthropy can expand relationships while serving a larger purpose
not every connection should become part of your inner circle
takers often reveal themselves by focusing only on their own needs
people in career transition benefit from leading with curiosity instead of urgency
asking questions creates stronger conversations than presenting a resume
becoming indispensable requires helping beyond products and services
setting an NCG goal creates a habit of helping others
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----more----
Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.
In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.

Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.

Connect with George
www.SpeechCoachforExecutives.com
https://superiorpresentations.net/
https://www.linkedin.com/in/georgetorokpresentations/
https://www.youtube.com/user/presentationskill
35 min
May 14To Write is to Think: Jim Rowe
Why Poor Writing Skills Cost Companies Billions
Critical Thinking & Communication are Inseparable
Episode 305 (Jim is based in Long Island New York) This is a repeat of the popular episode 233.
In this coversation with Jim Rowe we explore:
why writing is one of the strongest tools for improving critical thinking
how weak communication skills reduce workplace productivity
why many graduates are unprepared for executive communication demands
the relationship between writing, thinking and leadership
how structured communication improves decision making
why one-page communication creates greater clarity
the importance of defining audience and purpose before communicating
how editing sharpens ideas and improves persuasion
why reading communication aloud improves tone and delivery
how executives waste time fixing unclear communication from staff
why communication should be treated as a professional craft
the value of teaching critical thinking alongside writing skills
how communication frameworks improve meetings and presentations
why communication skills remain essential despite advances in technology
how organizations can create more disciplined communication habits
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About our guest Jim Rowe:
Jim is author of the two-book series, "Get Your Ducks in a Rowe". It's a fable that helps executives address the skills gap or their new employees.
https://www.getyourducksinarowe.com/
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Key Lessons from this conversation with Jim Rowe:
writing is an active thinking process, not simply a communication task
many graduates overestimate their communication and writing abilities
corporations lose productivity when leaders must rewrite unclear communication
structured thinking improves communication clarity
executives value employees who can solve problems and communicate clearly
identifying the audience and desired action is the starting point of effective communication
concise one-page communication forces sharper thinking
editing is a critical part of strong communication
reading writing aloud helps improve tone, clarity and flow
communication and critical thinking are inseparably connected
organizations benefit when meetings and communication follow a clear structure
communication skills improve through continual practice and refinement
writing training should include critical thinking, not only grammar and syntax
clear communication saves organizations time and money
effective communication requires awareness of audience, purpose and context
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----more----
Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.
In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.

Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.

Connect with George
www.SpeechCoachforExecutives.com
https://superiorpresentations.net/
https://www.linkedin.com/in/georgetorokpresentations/
https://www.youtube.com/user/presentationskill
36 min