David Mogensen, VP of Marketing at Uber, oversees a global team of marketers responsible for building the Uber and Uber Eats brands across more than 70 countries. Before Uber, David held leadership positions at Google, YouTube, and BMW, giving him extraordinary insight into marketing, brand positioning, and advertising, which he shared with us. In this episode you’ll learn: <ul><li>In marketing, good communication is key. And internal communication is at least as important as external communication. </li><li>Know the user, know the magic, and connect the two. It’s a Google mantra, but it works across the board.</li><li>Good management is ultimately planned obsolescence. Set your team up to work so well, that they don’t even need you.</li></ul>Brought to you by <a href="https://mekanism.com/" target="_blank" rel="noreferrer noopener">Mekanism</a>.

David Mogensen, VP of Marketing at Uber, oversees a global team of marketers responsible for building the Uber and Uber Eats brands across more than 70 countries. Before Uber, David held leadership positions at Google, YouTube, and BMW, giving him extraordinary insight into marketing, brand positioning, and advertising, which he shared with us. In this episode you’ll learn: In marketing, good communication is key. And internal communication is at least as important as external communication. Know the user, know the magic, and connect the two. It’s a Google mantra, but it works across the board.Good management is ultimately planned obsolescence. Set your team up to work so well, that they don’t even need you.Brought to you by Mekanism.

David Mogensen, VP of Marketing at Uber, oversees a global team of marketers responsible for building the Uber and Uber Eats brands across more than 70 countries. Before Uber, David held leadership positions at Google, YouTube, and BMW, giving him extraordinary insight into marketing, brand positioning, and advertising, which he shared with us. In this episode you’ll learn: <ul><li>In marketing, good communication is key. And internal communication is at least as important as external communication. </li><li>Know the user, know the magic, and connect the two. It’s a Google mantra, but it works across the board.</li><li>Good management is ultimately planned obsolescence. Set your team up to work so well, that they don’t even need you.</li></ul>Brought to you by <a href="https://mekanism.com/" rel="noopener noreferrer">Mekanism</a>.

#38: Uber VP of Marketing David Mogensen | Soul Informed by Science

In today’s world how does a brand break through the noise and become iconic? Well, there’s a complex marketing machine running behind all your favorite brand names that goes deeper than you could imagine. Join Jason Harris, co-founder and CEO of award-winning creative agency, Mekanism, as he speaks with leading experts about how to build an iconic brand. We will pull back the curtain on how culturally relevant brand building and always-on digital work together to make brands famous and drive business Results. Think of it as EQ meeting IQ. Let’s fast forward our marketing minds on the Soul &amp; Science Podcast. Soul &amp; Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, Grace Robert and Lily Jablonski. The show is edited by Daniel Ferreira, with theme music by Kyle Merritt. At Mekanism we build iconic brands with Soul &amp; Science. The Soul is culturally relevant brand building and the Science is the always-on marketing activities that drive the bottom line. Learn more at mekanism.com. Brought to you by <a href="https://mekanism.com/" target="_blank" rel="noreferrer noopener">Mekanism</a>.

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In today’s world how does a brand break through the noise and become iconic? Well, there’s a complex marketing machine running behind all your favorite brand names that goes deeper than you could imagine. Join Jason Harris, co-founder and CEO of award-winning creative agency, Mekanism, as he speaks with leading experts about how to build an iconic brand. We will pull back the curtain on how culturally relevant brand building and always-on digital work together to make brands famous and drive business Results. Think of it as EQ meeting IQ. Let’s fast forward our marketing minds on the Soul & Science Podcast.Soul & Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, Grace Robert and Lily Jablonski. The show is edited by Daniel Ferreira, with theme music by Kyle Merritt.At Mekanism we build iconic brands with Soul & Science. The Soul is culturally relevant brand building and the Science is the always-on marketing activities that drive the bottom line. Learn more at mekanism.com. Brought to you by Mekanism.

In today’s world how does a brand break through the noise and become iconic? Well, there’s a complex marketing machine running behind all your favorite brand names that goes deeper than you could imagine. Join Jason Harris, co-founder and CEO of award-winning creative agency, Mekanism, as he speaks with leading experts about how to build an iconic brand. We will pull back the curtain on how culturally relevant brand building and always-on digital work together to make brands famous and drive business Results. Think of it as EQ meeting IQ. Let’s fast forward our marketing minds on the Soul &amp; Science Podcast. Soul &amp; Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, Grace Robert and Lily Jablonski. The show is edited by Daniel Ferreira, with theme music by Kyle Merritt. At Mekanism we build iconic brands with Soul &amp; Science. The Soul is culturally relevant brand building and the Science is the always-on marketing activities that drive the bottom line. Learn more at mekanism.com. Brought to you by <a href="https://mekanism.com/" rel="noopener noreferrer">Mekanism</a>.

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#38: Uber VP of Marketing David Mogensen | Soul Informed by Science

#38: Uber VP of Marketing David Mogensen | Soul Informed by Science

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