When Moran Mizrahi joined us on the Predictable Revenue Podcast, the conversation started with something every founder can relate to: the moment you hit a wall using a tool that clearly wasn’t designed for people like you.

For Moran and Rebillia, that moment came in the subscription billing space. After years running retail and eCommerce businesses, they were spending heavily to acquire customers, only to watch them churn after one or two purchases. Subscriptions felt like the solution. But the tools were rigid, hard to use, and far from customer-centric.

Highlights include: Has Anyone Actually Tried This? (03:53), Where did Rebillia’s First Customer Come From? (09:33), The Product-Fit Moment (13:05), and more…

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