Today I chat with Marc Benzakein, a tech industry veteran, as he shares insights on crisis management. Marc recounts a severe cyber security breach during his tenure at a previous company where a hacker demanded $40,000 within 72 hours. He emphasises the importance of honesty, transparency, and clear communication in crisis management. We also discuss the role of proactive security measures and professional handling of cyber threats in a post-9/11 world. The episode underscores the value of gaining customer trust and business sustainability through transparent crisis management. Join me for a sobering and insightful discussion that underscores the need for honesty, preparation, and resilience in the face of security crises. This episode is not just informative but a good listen for anyone looking to understand the intricacies of effective crisis management and customer relations.