If you’re still in the early days of growing or scaling your business, defining your ideal client profile could be your biggest challenge. You want to serve a broader audience and focus on a specific target market at the same time. Paul’s advice is to get super niche, and you’ll start seeing some traction in a few months. In this episode, he explains how he gets super niche using The 5 ones from Taki Moore and gives some real examples.

Links

• 388 - Show Notes
• Cloud Consultants Collective
• Sendspark (code: acceleratesales)
• ICP Framework

Connect With Paul 

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• On Twitter: @PaulHiggins555
• On Instagram: @paulhigginsmentoring
• Email: Paul@paulhigginsmentoring.com 

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