This episode of Sales Secrets podcast talks about setting your own expectations as an SDR. While setting appointments is the primary task of the role, SDRs need to be able to anticipate that most calls may not lead to an appointment. Some people just won't have the time or the business need even, but that doesn't mean that the first touchpoint on a lot of these cold-calls are a failure.

Don't take rejections personally and focus on creating a good experience for the person on the other side of the phone call, as you are still representing your company in those instances.