Adam Bouris, CEO of Who Is Elijah, is back to reveal how his team pulled off one of Australia’s most incredible Black Friday sales - $3.8 million in revenue on Black Friday! Known for being one of the fastest growing, luxury fragrance brands, Who Is Elijah continues to rewrite the rules of marketing, scaling, and building a thriving brand.

In this episode, Adam dives into the strategy behind their record-breaking success. From the innovative "content engine" that transformed their marketing approach to handling 31,000 orders during a chaotic 20-day shipping frenzy, Adam shares the real story behind the numbers. But success wasn’t without its challenges: from skyrocketing ad budgets to solving logistical nightmares, Adam talks candidly about the stress, mistakes, and breakthroughs that defined this Black Friday campaign.

Whether you’re an entrepreneur looking for actionable insights, or simply curious about what it takes to generate millions during Black Friday, Adam’s story offers a rare glimpse into the mindset and methods of a CEO making waves in the e-commerce space.

In this episode:

• How Adam’s “content engine” strategy fuelled $3.8M in Black Friday sales — a game-changer for Who Is Elijah!
• The secret formula to scaling an e-commerce business and why it’s not just about increasing ad spend.
• Handling the pressure: how Adam navigated high-stakes decisions, including one that saved thousands of orders.
• The creative campaigns that broke through the noise and drove unprecedented traffic.
• Building a high-performing team with an average age of just 21 and keeping them inspired.
• The emotional and mental toll of being a CEO during pivotal moments (and how Adam managed it).
• The lessons Adam learned from mistakes that could have cost millions and how they’ve shaped his strategy for 2025.
• Why hype and anticipation are critical for pre-sales and how to master them in your own business.

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