In part 2 of the podcast with Don & Matilda Robertson, Til opens up about her first awkward moments speaking to the camera and how she slowly built a loyal following by sharing every part of her life — even tinting her eyebrows and waxing her nose. What started as simple gym content turned into a full-blown movement, helping her grow a brand that people across the world now know and love.

Don shares how they created hype using scarcity, pre-sales, and behind-the-scenes storytelling to build a brand that fans became obsessed with. We also hear the real story behind their early panic moments — like being hit with a huge surprise factory bill or running out of stock while their ads were still live. Every step of the way, they chose growth over comfort, and that risk paid off.

In this episode:

• How Til went from posting nose wax videos to building one of Australia’s most hyped activewear brands.
• How they used scarcity and hype to sell out every single product drop (sometimes in under 60 seconds).
• What really happens when your factory sends double the stock… and your bank account isn’t ready for it.
• Don’s panic attack in Bondi and the emotional rollercoaster of scaling a business from the ground up.
• How STAX. mastered influencer seeding, brand loyalty, and viral drops — without even realising it was “marketing.”
• What they wish they knew about financial systems and the #1 skill every founder needs but no one talks about.
• Why the fear and stress never really go away — and how they’ve learned to ride the wave instead of fighting it.

—

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In this episode, I sat down with Don and Matilda Robertson, the powerhouse couple behind STAX, one of Australia’s biggest and most loved activewear brands. From packing orders in a tiny storage unit with no power to running 11 retail stores and building a global community, Don and Til’s story is what every young entrepreneur dreams about. And today, they share it all.

We dive into their wild journey, from the early days of DM-selling hoodies with no stock, to betting everything on one goal: building a brand that stands for every body. Don shares how he went from being a broke designer with big ideas to leading a multimillion-dollar brand. Til talks about leaving her safe job in recruitment to chase a risky dream that changed her life forever.

We talk about the scary decisions, the moments they nearly gave up, and the huge mindset shifts they had to make to go from survival mode to scaling a real company. They open up about what it takes to lead a team, keep the soul of your brand, and stay true to yourself when everything around you is growing fast.

This one’s for anyone who’s ever thought of quitting their 9-5, anyone chasing a dream, and anyone who needs to hear that it’s okay to not have it all figured out.

In this episode:

• How Don went from selling protein bars and hoodies out of a storage unit to running one of Australia’s biggest activewear brands – STAX.
• Til’s leap of faith: why she quit her safe job in recruitment to go all in on a dream with zero guarantees.
• The pressure of scaling a business when hundreds of people’s livelihoods now depend on your decisions.
• Why building STAX with no money forced them to get creative – and how it helped them win big early.
• How growing up in completely different households shaped their money mindset and business decisions.
• The power of humility, ego and letting go of control when building a company that’s bigger than you.
• The real reason STAX has one of the most loyal, founder-led communities in Australia – and how you can build one too.
• What happens when you’re no longer just the dreamer – and why Don had to ‘kill off’ part of himself to become the CEO STAX needed.
• The difference between creative passion and business responsibility – and how they balance both without losing their soul.
• Why focusing on one person at a time – not millions – is their secret to authentic brand growth.

—

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Don’s Instagram: https://www.instagram.com/donnrobertson/?hl=en

Matilda’s Instagram: https://www.instagram.com/matilda_murray_/?hl=en

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In this episode, I sat down with Hame Sele, NRL star, fashion brand founder, and proud father to uncover the story behind his incredible journey from the rugby field to the world of business.

Hame has played over 80 first-grade NRL games for the Dragons, Panthers, and South Sydney, and even represented Tonga on the international stage. But behind the scenes, his story is one of resilience, grit, and a deep drive to build something more, especially after facing back-to-back injuries and a major health scare that nearly ended everything.

This is the first podcast Hame’s ever done, and he holds nothing back. He shares what it was like coming back from injury, dealing with fear and self-doubt, and how those painful setbacks helped shape the man he is today. We dive deep into how becoming a father changed everything for him, helping him shift his mindset from “trying to impress everyone” to building a life and legacy for his kids.

Hame also opens up about launching his fashion label, ROMEO Collection, with his wife, a raw and honest look at what it’s really like starting a business from scratch while juggling rehab, training, and raising four daughters. He talks us through the behind-the-scenes of design, sampling, and how building a brand helped him rediscover his purpose outside of sport.

In this episode:

• How Hame turned footy setbacks into launching his fashion label with his wife.
• Coming back to pro footy after a major health scare and constant injuries.
• Letting go of perfectionism and people-pleasing.
• How fatherhood completely changed his view on success.
• Learning to bounce back faster from every setback.
• Being vulnerable online as an NRL player.
• What starting a clothing brand really looks like.
• Why staying playful helped Hame through tough times.
• Breaking old mindsets from growing up around toughness.
• The legacy Hame wants to leave for his kids.

—

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Instagram: https://www.instagram.com/hame_sele/

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In this powerful episode, I sit down with Joshua Sparks — former CEO of iconic fashion houses like Sass & Bide, Thom Browne, and Urban Outfitters. He’s scaled global brands, sat in the boardrooms of billion-dollar companies, and now runs Together Studio, a boutique consultancy helping purpose-led businesses grow smarter.

But behind the resume is a deeper story.

Josh shares why he walked away from the corporate fast lane in search of something more meaningful — a journey that led him through burnout, spiritual discovery, and a complete reinvention of how he works and lives.

We go deep into the stuff most entrepreneurs don’t talk about:

• What success really feels like at the top (and why it’s often empty)
• The real causes of burnout — and how to recover without losing your edge
• Why your business might be your greatest spiritual teacher
• How to use flow states and creativity as fuel for growth
• What Zen philosophy, Jungian psychology, and ancient wisdom can teach you about scaling consciously

Josh reveals how high-performance founders can tap into creativity, alignment, and deep focus — without sacrificing themselves in the process.

This one is a must-listen for ambitious entrepreneurs, creatives, and ecom founders building brands that actually mean something.

In this episode:

• How Josh led $100M+ brands and why he walked away
• The spiritual crisis that cracked open a new way of living
• Using Zen to access creativity and clarity under pressure
• Why ‘balance’ is outdated — and what integration looks like
• Flow state as a business strategy (and how to find it daily)
• The rituals, questions, and frameworks Josh uses for inner work
• What ancient philosophy and quantum physics taught him about leadership
• How to build a brand that reflects your highest self

Apply to be mentored by Dylan & start your own ecom brand:

🔗 https://cal.com/lifestyle-brands/application-calls

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Life Money & Love:

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In this episode, we sit down with Steve Chapman — the man who built not one, but TWO powerhouse beverage brands. Steve is the founder of Shine (which hit over $60 million in sales and was stocked in over 7,000 stores) and now the creator of Hyro, the fast-growing hydration brand that’s shaking up the wellness space in Australia and beyond.

In this episode, Steve shares how he rebuilt himself from the ground up, what it really takes to walk away from a $60M brand, and the hard lessons he learned the first time around. We talk about the “death” of his old identity, the sacrifices of fatherhood, and why he believes true success is about doing something you love with people you love.

You’ll also get a behind-the-scenes look at how Hyro was built — the wild marketing moves, how they sold out of stock 9 times, and why athletes and celebrities invested in the brand (not just promoted it). From branding strategies to mental health to building a community-first company, this episode is packed with both business gold and real-life wisdom.

In this episode:

• Why Steve left his $60M brand Shine to start all over again with Hyro.
• How a surprise pregnancy forced him to cancel his break and go all-in on a new business.
• The biggest mistakes he made with Shine and how he avoided them when building Hyro.
• Why focusing on branding and community from day one helped Hyro sell out 9 times in 12 months.
• How running marathons in a Hyro suit and hand-delivering drinks became his growth strategy.
• The pitch that convinced athletes and influencers to invest in Hyro (not just promote it).
• The moment Steve realised he was chasing the wrong definition of success.
• How becoming a dad changed his entire approach to business, time and life.
• The harsh truth about hustle culture and why the cost of building a brand is rarely talked about.
• What Steve would tell every first-time founder about staying profitable from day one.

—

Apply to be mentored by Dylan to start & scale your own E-commerce brand, Limited spots available! 👇

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Instagram: https://www.instagram.com/stevechapman/?hl=en

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In this episode, I sat down with Jose Bryce Smith, the inspiring founder and CEO of O&M (Original & Mineral) - a clean beauty brand that’s taken the haircare world by storm.

Jose didn’t just create another shampoo company, she built a global business with her products now stocked in over 50,000 salons across more than 20 countries and she did it all while fighting against an industry that said it couldn’t be done, proving them all wrong.

Jose’s journey started with a deep personal loss. Her father died of cancer when she was just 17, and doctors found aluminium in his system, possibly linked to products we use every day. That moment changed everything. It lit a fire in her to create something better, something safer and that’s how her clean beauty mission began.

In this episode:

• How Jose went from working reception at a salon to building a $100M global clean beauty empire.
• The moment she lost her father to cancer — and how it sparked her mission to remove toxic chemicals from haircare.
• Why people in the industry thought she was “crazy” for creating ammonia-free hair dye — and how she proved them wrong.
• How she risked $80,000 of her own money when no one believed in her idea — and what happened next.
• The emotional toll of building a purpose-driven brand and the role therapy and coaching played in her journey.
• What she’s learned about self-awareness, mindset and “getting out of your own way” as a founder and leader.
• The truth about what it takes to grow 4x in 4 years and scale to 50,000 salons in over 20 countries.
• How she built a tribe by empowering hairdressers and giving them tools to thrive in a healthier industry.
• The biggest lessons she’s learned from failure, criticism, and pushing forward when everything felt impossible.

—

Apply to be mentored by Dylan to start & scale your own E-commerce brand, Limited spots available! 👇

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Instagram: https://www.instagram.com/originalqueeni/?hl=en

O&M: https://www.instagram.com/originalmineral/

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In this episode, I sat down with Jono Bryt and Jesse Leeworthy, the co-founders of Memo Bottle - the Aussie brand behind the flat, reusable water bottle that’s taken the world by storm.

Best mates since they were four years old, Jono and Jesse turned a simple sketch and a big frustration into a global brand that’s sold over 1 million bottles, partnered with major retailers, and helped save the planet by stopping over 200 million single-use plastic bottles from going to waste.

We hear how they bootstrapped from nothing, launched one of Australia’s most successful Kickstarter campaigns, and went on to build a product that now sits on shelves across the globe, including in Apple Stores and high-end design shops.

Whether you’re a young entrepreneur, a dreamer with an idea, or someone trying to build something that matters, this episode is packed with insights on sustainability, product design, branding, purpose-driven business, and how to turn frustration into a movement.

In this episode:

• How two best mates turned a sketch into a million-dollar bottle brand – Learn how solving your own problem can spark a global idea.
• Starting with no funding, no PR, and zero contacts – See why taking action beats waiting for perfect conditions.
• The Kickstarter campaign that changed everything – Learn how they launched a movement with nothing but grit.
• Why the world didn’t need another bottle—it needed a better one – Discover how to create products people actually want.
• Their mission to stop 200 million single-use bottles – See how purpose and profit can grow together.
• How their childhood shaped the brand’s core values – Learn why your past can fuel your future.
• The mental toll of building from scratch – Get the raw truth about burnout and keeping going.
• The chaos of scaling to 7 global warehouses – Find out what growth really looks like behind the scenes.
• How they deal with fear of failure and collapse – Learn why fear never leaves, and how to work with it.
• Staying aligned after 11 years as co-founders – Hear what it takes to build a business and stay friends.

—

Apply to be mentored by Dylan to start & scale your own E-commerce brand, Limited spots available! 👇

https://cal.com/lifestyle-brands/application-calls

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Instagram: https://www.instagram.com/memobottle/

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In this episode, I sat down with Craig and Lisa Schweighoffer, the powerhouse couple behind Boost Lab, one of Australia’s fastest-growing skincare brands.

Prior to launching Boost Lab, Craig was the CEO of 42 Below, a vodka brand sold to Bacardi for $140 million, and both were early investors in Ecoya, a candle brand sold to Chinese Citi Group for $200 million.

In just a few short years, Boost Lab went from an idea at the kitchen table to a brand found in over 1,000 stores, with a run rate well over $10 million, and a hero serum that’s now sold every 3 minutes.

In this episode, they share exactly how they did it, what worked, what failed, and what they’d do differently. We dive deep into the lessons they learned from their previous businesses, including how alignment in life and business is everything, why solving real problems matters more than hype, and how to spot overlooked opportunities in crowded markets.

In this episode:

• The $140M Vodka Exit – How Craig led 42 Below to a massive acquisition by Bacardi and what that taught him about building brands that matter.
• The $200M Ecoya Sale – Lisa and Craig’s early investment in a candle brand that sold to Citigroup, and what you can learn from how they positioned it.
• The Product That Sells Every 3 Minutes – Why one serum took off like wildfire and how knowing your customer changes everything.
• Serving the Forgotten Market – Why focusing on women in their 40s and 50s (a group most brands ignore) became their biggest strength.
• The Power of Alignment – Craig opens up about past failures and why being misaligned with partners and purpose nearly derailed him.
• Building a Brand People Can’t Live Without – The test they use to know whether a product is truly needed or just nice to have.
• From Retail Strategy to Direct-to-Consumer Mastery – How their approach changed depending on the customer and what you can take from that.
• The Role of Grit, Risk & Belief – Why they walked away from comfort, took big risks again, and how they kept believing through the doubt.
• Their Advice for Founders in Crowded Markets – The brutally honest truth about standing out in industries where everyone’s trying to be #1.

—

Apply to be mentored by Dylan to start & scale your own E-commerce brand, Limited spots available! 👇

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Instagram: https://www.instagram.com/boostlabco/?hl=en

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In this episode, I sat down with Jack Henderson, one of Australia’s most exciting young entrepreneurs & property experts. Jack is the founder of Henderson Advocacy and Endeavour Build, and by the age of 28, he’s built a personal property portfolio worth over $40 million and a business generating more than $25 million in revenue.

Jack breaks down exactly how he went from labouring on $75K a year to owning multi-million-dollar properties and running a 100-person company. He shares the step-by-step strategies he used to buy his first property, scale his real estate empire, and build a brand that now dominates online.

He explains why the government won’t save you, how most people are living above their means, and what to do if you want to take control of your future.

In this episode:

• How Jack turned a $75K salary into a $40M property portfolio by 28 – The exact steps he followed to start small and build a real estate empire from the ground up.
• From $7 an hour to $25M in revenue – How Jack went from golf ball boy and civil construction worker to leading a 100-person property advisory business.
• Why he believes the cost of living crisis is overhyped – Jack’s controversial take on why most people just need to live within their means (and how you can).
• The strategy Jack used to buy his first home with a low income – Learn how he saved smart, leveraged the right opportunities, and made his first move in property.
• Why your first hire should NOT be an assistant – Jack explains why hiring a videographer changed everything for his brand and business growth.
• Building an elite team and why most people hire the wrong way – What Jack looks for in a high-performer and how the right people helped him scale faster.
• The power of brand in business today – Why Jack believes your brand is more important than your product, and how to build one that wins.
• The harsh truth about personal responsibility – Why Jack doesn’t believe in waiting for handouts and how taking ownership of your life is the ultimate unlock.
• How to start investing in property with $30K or less – Jack’s tactical breakdown of what to buy, where to buy, and how to play the long game.
• Why most people will never get rich – The mindset traps that stop people from building wealth and Jack’s advice for avoiding them.

—

Apply to be mentored by Dylan to start & scale your own E-commerce brand, Limited spots available! 👇

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Instagram: https://www.instagram.com/jackchenderson/?hl=en

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In this episode, we sit down with Pam Yip, the founder of By Me & Crew - Australia’s first semi-cured gel nail sticker brand that’s taken over TikTok, Instagram, and beauty shelves across the country.

Pam turned a random discovery in a Korean beauty store into a $1M brand in under 12 months, now stocked in major retailers like Priceline and featured on the Today Show, 7News, and more. From going viral with over 400 million views to building a cult-following of beauty lovers, Pam’s journey is as exciting as it is inspiring.

In this episode, Pam shares the real behind-the-scenes of going from idea to shelf, including how she cracked retail, what it took to build a brand that stands out online, and why content was her secret weapon (hint: she used to run a content agency).

She also opens up about the businesses she started and stopped before this one, the power of learning from failure, and the mindset it takes to build something truly great.

In this episode:

• The Accidental Discovery in Korea: How a last-minute solo trip and a random product find sparked a million-dollar beauty idea.
• Launching Australia’s First Semi-Cured Gel Nail Brand: The steps Pam took to bring an unheard-of product category to a new market.
• From Burnout to Breakthrough: Why Pam had to hit pause on everything in her life before finding clarity on her next big move.
• The First $1M in Under 12 Months: What actually went into scaling By Me & Crew from concept to seven figures in less than a year.
• Cracking Retail with Priceline & Terry White: What the process of getting into major national retailers really looks like behind the scenes.
• The Power of TikTok and Viral Content: How Pam created content that led to 400M+ views and a loyal community of beauty fans.
• When the Product Doesn’t Exist Yet: The months of back-and-forth it took to create something the market had never seen before.
• Why Focus Is Her Superpower Now: What Pam learned from juggling too many projects in the past and how she stays laser-focused today.
• Lessons from Her First Business (That Never Launched): The story of the zodiac necklace hustle that never got off the ground.
• Building a Brand Without a Beauty Background: How Pam used her digital marketing experience to dominate in a space she wasn’t trained in.

—

Apply to be mentored by Dylan to start & scale your own E-commerce brand, Limited spots available! 👇

https://calendly.com/viralbrandbuilder/applyformentorship

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Instagram: https://www.instagram.com/lifemoneyandlove/?hl=en

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Instagram: https://www.instagram.com/bymeandcrew/

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