In this episode, I sat down with Jose Bryce Smith, the inspiring founder and CEO of O&M (Original & Mineral) - a clean beauty brand that’s taken the haircare world by storm.

Jose didn’t just create another shampoo company, she built a global business with her products now stocked in over 50,000 salons across more than 20 countries and she did it all while fighting against an industry that said it couldn’t be done, proving them all wrong.

Jose’s journey started with a deep personal loss. Her father died of cancer when she was just 17, and doctors found aluminium in his system, possibly linked to products we use every day. That moment changed everything. It lit a fire in her to create something better, something safer and that’s how her clean beauty mission began.

In this episode:

• How Jose went from working reception at a salon to building a $100M global clean beauty empire.
• The moment she lost her father to cancer — and how it sparked her mission to remove toxic chemicals from haircare.
• Why people in the industry thought she was “crazy” for creating ammonia-free hair dye — and how she proved them wrong.
• How she risked $80,000 of her own money when no one believed in her idea — and what happened next.
• The emotional toll of building a purpose-driven brand and the role therapy and coaching played in her journey.
• What she’s learned about self-awareness, mindset and “getting out of your own way” as a founder and leader.
• The truth about what it takes to grow 4x in 4 years and scale to 50,000 salons in over 20 countries.
• How she built a tribe by empowering hairdressers and giving them tools to thrive in a healthier industry.
• The biggest lessons she’s learned from failure, criticism, and pushing forward when everything felt impossible.

—

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Instagram: https://www.instagram.com/originalqueeni/?hl=en

O&M: https://www.instagram.com/originalmineral/

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In this episode, I sat down with Jono Bryt and Jesse Leeworthy, the co-founders of Memo Bottle - the Aussie brand behind the flat, reusable water bottle that’s taken the world by storm.

Best mates since they were four years old, Jono and Jesse turned a simple sketch and a big frustration into a global brand that’s sold over 1 million bottles, partnered with major retailers, and helped save the planet by stopping over 200 million single-use plastic bottles from going to waste.

We hear how they bootstrapped from nothing, launched one of Australia’s most successful Kickstarter campaigns, and went on to build a product that now sits on shelves across the globe, including in Apple Stores and high-end design shops.

Whether you’re a young entrepreneur, a dreamer with an idea, or someone trying to build something that matters, this episode is packed with insights on sustainability, product design, branding, purpose-driven business, and how to turn frustration into a movement.

In this episode:

• How two best mates turned a sketch into a million-dollar bottle brand – Learn how solving your own problem can spark a global idea.
• Starting with no funding, no PR, and zero contacts – See why taking action beats waiting for perfect conditions.
• The Kickstarter campaign that changed everything – Learn how they launched a movement with nothing but grit.
• Why the world didn’t need another bottle—it needed a better one – Discover how to create products people actually want.
• Their mission to stop 200 million single-use bottles – See how purpose and profit can grow together.
• How their childhood shaped the brand’s core values – Learn why your past can fuel your future.
• The mental toll of building from scratch – Get the raw truth about burnout and keeping going.
• The chaos of scaling to 7 global warehouses – Find out what growth really looks like behind the scenes.
• How they deal with fear of failure and collapse – Learn why fear never leaves, and how to work with it.
• Staying aligned after 11 years as co-founders – Hear what it takes to build a business and stay friends.

—

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In this episode, I sat down with Craig and Lisa Schweighoffer, the powerhouse couple behind Boost Lab, one of Australia’s fastest-growing skincare brands.

Prior to launching Boost Lab, Craig was the CEO of 42 Below, a vodka brand sold to Bacardi for $140 million, and both were early investors in Ecoya, a candle brand sold to Chinese Citi Group for $200 million.

In just a few short years, Boost Lab went from an idea at the kitchen table to a brand found in over 1,000 stores, with a run rate well over $10 million, and a hero serum that’s now sold every 3 minutes.

In this episode, they share exactly how they did it, what worked, what failed, and what they’d do differently. We dive deep into the lessons they learned from their previous businesses, including how alignment in life and business is everything, why solving real problems matters more than hype, and how to spot overlooked opportunities in crowded markets.

In this episode:

• The $140M Vodka Exit – How Craig led 42 Below to a massive acquisition by Bacardi and what that taught him about building brands that matter.
• The $200M Ecoya Sale – Lisa and Craig’s early investment in a candle brand that sold to Citigroup, and what you can learn from how they positioned it.
• The Product That Sells Every 3 Minutes – Why one serum took off like wildfire and how knowing your customer changes everything.
• Serving the Forgotten Market – Why focusing on women in their 40s and 50s (a group most brands ignore) became their biggest strength.
• The Power of Alignment – Craig opens up about past failures and why being misaligned with partners and purpose nearly derailed him.
• Building a Brand People Can’t Live Without – The test they use to know whether a product is truly needed or just nice to have.
• From Retail Strategy to Direct-to-Consumer Mastery – How their approach changed depending on the customer and what you can take from that.
• The Role of Grit, Risk & Belief – Why they walked away from comfort, took big risks again, and how they kept believing through the doubt.
• Their Advice for Founders in Crowded Markets – The brutally honest truth about standing out in industries where everyone’s trying to be #1.

—

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Instagram: https://www.instagram.com/boostlabco/?hl=en

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In this episode, I sat down with Jack Henderson, one of Australia’s most exciting young entrepreneurs & property experts. Jack is the founder of Henderson Advocacy and Endeavour Build, and by the age of 28, he’s built a personal property portfolio worth over $40 million and a business generating more than $25 million in revenue.

Jack breaks down exactly how he went from labouring on $75K a year to owning multi-million-dollar properties and running a 100-person company. He shares the step-by-step strategies he used to buy his first property, scale his real estate empire, and build a brand that now dominates online.

He explains why the government won’t save you, how most people are living above their means, and what to do if you want to take control of your future.

In this episode:

• How Jack turned a $75K salary into a $40M property portfolio by 28 – The exact steps he followed to start small and build a real estate empire from the ground up.
• From $7 an hour to $25M in revenue – How Jack went from golf ball boy and civil construction worker to leading a 100-person property advisory business.
• Why he believes the cost of living crisis is overhyped – Jack’s controversial take on why most people just need to live within their means (and how you can).
• The strategy Jack used to buy his first home with a low income – Learn how he saved smart, leveraged the right opportunities, and made his first move in property.
• Why your first hire should NOT be an assistant – Jack explains why hiring a videographer changed everything for his brand and business growth.
• Building an elite team and why most people hire the wrong way – What Jack looks for in a high-performer and how the right people helped him scale faster.
• The power of brand in business today – Why Jack believes your brand is more important than your product, and how to build one that wins.
• The harsh truth about personal responsibility – Why Jack doesn’t believe in waiting for handouts and how taking ownership of your life is the ultimate unlock.
• How to start investing in property with $30K or less – Jack’s tactical breakdown of what to buy, where to buy, and how to play the long game.
• Why most people will never get rich – The mindset traps that stop people from building wealth and Jack’s advice for avoiding them.

—

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Instagram: https://www.instagram.com/jackchenderson/?hl=en

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In this episode, we sit down with Pam Yip, the founder of By Me & Crew - Australia’s first semi-cured gel nail sticker brand that’s taken over TikTok, Instagram, and beauty shelves across the country.

Pam turned a random discovery in a Korean beauty store into a $1M brand in under 12 months, now stocked in major retailers like Priceline and featured on the Today Show, 7News, and more. From going viral with over 400 million views to building a cult-following of beauty lovers, Pam’s journey is as exciting as it is inspiring.

In this episode, Pam shares the real behind-the-scenes of going from idea to shelf, including how she cracked retail, what it took to build a brand that stands out online, and why content was her secret weapon (hint: she used to run a content agency).

She also opens up about the businesses she started and stopped before this one, the power of learning from failure, and the mindset it takes to build something truly great.

In this episode:

• The Accidental Discovery in Korea: How a last-minute solo trip and a random product find sparked a million-dollar beauty idea.
• Launching Australia’s First Semi-Cured Gel Nail Brand: The steps Pam took to bring an unheard-of product category to a new market.
• From Burnout to Breakthrough: Why Pam had to hit pause on everything in her life before finding clarity on her next big move.
• The First $1M in Under 12 Months: What actually went into scaling By Me & Crew from concept to seven figures in less than a year.
• Cracking Retail with Priceline & Terry White: What the process of getting into major national retailers really looks like behind the scenes.
• The Power of TikTok and Viral Content: How Pam created content that led to 400M+ views and a loyal community of beauty fans.
• When the Product Doesn’t Exist Yet: The months of back-and-forth it took to create something the market had never seen before.
• Why Focus Is Her Superpower Now: What Pam learned from juggling too many projects in the past and how she stays laser-focused today.
• Lessons from Her First Business (That Never Launched): The story of the zodiac necklace hustle that never got off the ground.
• Building a Brand Without a Beauty Background: How Pam used her digital marketing experience to dominate in a space she wasn’t trained in.

—

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Instagram: https://www.instagram.com/bymeandcrew/

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Wendy El-khoury is not just a businesswoman - she’s a visionary who transformed the wedding industry. As the founder of Wedded Wonderland, she built a global empire that connects couples with over 100,000 wedding businesses and 2,000 venues across 54 countries. Her platform reaches over 10 million people every week, making her the go-to expert for all things weddings.

In this episode, Wendy shares the jaw-dropping story of how she turned an idea into a billion-dollar brand. She opens up about the struggles of balancing a global business with raising five kids, the marketing strategies that skyrocketed her success, and the secrets to social media domination.

From starting out with zero resources to working with some of the biggest names in the industry, Wendy breaks down exactly how she made it happen. Wendy’s story is proof that nothing is impossible when you refuse to quit.

In this episode:

• How Wendy turned Wedded Wonderland into a billion-dollar brand – The journey from a simple idea to a global platform with over 100,000 businesses and 2,000 venues.
• The marketing secrets that made Wendy an industry leader – How she built a brand that reaches over 10 million people every single week.
• The TRUTH about balancing business and motherhood – Running a global company while raising five kids (all under 12!) and how she makes it work.
• Overcoming health struggles and defying the odds – Wendy shares her battle with health issues and how she was told she couldn’t have children… but proved everyone wrong.
• How she raised over $10 million for charity – The mindset shift that led her to give back and why philanthropy has been a key part of her success.
• The importance of networking in building a business empire – Why the right connections can completely change your career and how to make them.
• Social media growth strategies that ACTUALLY work – The exact content strategies Wendy used to dominate Instagram and build an engaged audience.
• The biggest mistakes people make in the wedding industry – The costly errors that vendors and couples make (and how to avoid them).
• From Western Sydney to a global icon – How growing up in a diverse community helped Wendy understand and connect with different cultures worldwide.
• Her biggest lessons from scaling a multi-million-dollar company – The challenges, mindset shifts, and strategies that helped her grow Wedded Wonderland to where it is today.

—

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In this episode, I’m answering your biggest questions about e-commerce, business growth, and the mindset needed to succeed. I break down exactly how I built a multi-million-dollar brand, the biggest mistakes most people make, and the strategies that actually work.

From my 3P formula for finding winning products to the AI tools that save me hundreds of hours, I’m giving you an inside look at what it really takes to build and scale a successful brand.

I also talk about the hard truths of entrepreneurship—the sacrifices, the challenges, and the lessons I’ve learned along the way. We dive into topics like profit margins, product validation, marketing strategies, and how to create content that actually converts.

In this episode:

• The 3P Formula for winning products – The simple but powerful 3-step process I use to find high-demand products that customers actually want to buy.
• Why most e-commerce brands FAIL (and how to avoid it) – The biggest mistakes new entrepreneurs make when launching a brand and how I sidestep them.
• How AI is changing e-commerce forever – The AI tools I personally use to save hundreds of hours and automate key parts of my business.
• The truth about profit margins & pricing strategy – How to ensure your business is profitable from day one by hitting the right gross margin benchmarks.
• How to scale an ecom brand without huge ad budgets – The exact organic and paid marketing strategies I use to grow brands fast without wasting money.
• The secret to balancing work, life, and business growth – Why sacrifice is necessary, how I structure my time, and the reality of building something great.
• The power of content in e-commerce success – Why founder-led content is a game-changer, and how I create content that actually drives sales.
• The importance of repeat customers & lifetime value – How I stop relying on ads and build a product ecosystem that keeps customers coming back.
• How I’m launching my next 7-figure brand – The behind-the-scenes look at my newest business venture, the niche I’m targeting, and what I’m doing differently this time.

—

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Davey Rooney went from struggling with anxiety and workplace bullying to building one of the most exciting skincare brands on the market today. As the founder of Boring Without You, he turned a simple idea into a business stocked in major retailers like Priceline.

But this wasn’t just luck, Davey cracked the code on what the skincare industry was missing, and now his brand is thriving. With hundreds of thousands of followers on social media, he’s also become a trusted voice in beauty and skincare education.

In this episode, Davey opens up about the panic attack that changed his life and how a text message saved him from one of his lowest moments. From launching his brand in 2022 to scaling it at record speed, he reveals the highs, the struggles, and the unexpected lessons of growing a business.

• From Panic Attacks to a Beauty Empire – How a terrifying moment on a tram led Davey to completely change his life and start Boring Without You.
• Why 70% of People Have Combination Skin (And Nobody Talks About It) – The surprising gap in the skincare market that Davey discovered and turned into a thriving business.
• The Power of Education in Business – Why Davey refused to launch a brand with just surface-level knowledge and instead studied cosmetic science to gain an edge.
• Social Media vs. Traditional Marketing – How Davey built a loyal following of hundreds of thousands without spending millions on advertising.
• The Retail Breakthrough – What it actually takes to get stocked in major stores like Priceline and the challenges that come with retail expansion.
• Overcoming Workplace Bullying and Self-Doubt – How Davey went from being bullied at work to becoming a confident business owner and creator.
• The Risk of Going All In – Why Davey quit his job and bet everything on his skincare brand, even when success wasn’t guaranteed.
• Building a Brand That Stands Out – How Boring Without You uses bold packaging, unique branding, and fun marketing to grab attention in a crowded industry.
• The Money Side of Business – The reality of scaling fast, handling big retail orders, and managing cash flow in a growing company.
• Why the Beauty Industry Needs Disruption – How traditional skincare brands are missing the mark and what Davey is doing differently to change the game.

---

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Instagram: https://www.instagram.com/skincaredavey/?hl=en

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In this episode, I sat down with Bella Moro, the founder of My Cavoodle, a pet care brand that went from a simple idea to making $100K per month! 

Bella didn’t start out as an entrepreneur—she came from a corporate marketing job, dreaming of escaping the 9-to-5 grind. But when she struggled to find the right shampoo for her Cavoodle, she saw a gap in the market. Instead of settling for what was out there, she created her own product… and it completely changed her life!

Bella’s journey wasn’t easy. She started small, working on her business while still in her full-time job. With no experience in e-commerce or product manufacturing, she had to learn everything from scratch. 

From late nights researching formulas to figuring out how to market her products, Bella shares exactly how she built her brand from the ground up. 

Now, My Cavoodle is a must-have brand for dog owners, and Bella has turned her passion into a thriving business.

In this episode: 

From Side Hustle to 6 Figures – How Bella took My Cavoodle from a small idea to making $100K per month in sales.

Leaving the 9-to-5 Behind – Why Bella walked away from her corporate marketing career to bet on herself and build her dream business.

Spotting a Million-Dollar Opportunity – How a simple frustration with dog shampoo led Bella to create a product that dog owners love.

The 8 Business Changes That Changed Everything – The key strategies Bella used to scale from $10K to $100K/month.

The Dark Side of the Pet Industry – What most people don’t know about pet care products, and why Bella is changing the game.

Building a Brand That Customers Obsess Over – The marketing secrets behind My Cavoodle’s cult-like following.

Scaling Without Investors – How Bella bootstrapped her business and turned it into a profitable brand without outside funding.

Balancing Business & Life – The realities of being a solo founder, managing stress, and staying motivated through the ups and downs.

The Hardest Lessons in E-Commerce – The biggest mistakes Bella made along the way and how she turned failures into fuel for growth.

What’s Next for My Cavoodle? – Bella’s vision for the future and how she plans to take her business to the next level.

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Instagram: https://www.instagram.com/bellamoro_mymarketingempire/

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Corbin Halliday is the inspiring founder of Three Warriors, an award-winning organic tanning and skincare brand taking the beauty world by storm. From a small-town dreamer to a trailblazer in clean beauty, Corbin’s journey is nothing short of incredible. In this episode, we dive deep into the story behind his rise, the challenges he faced, and how he built a brand that now sells a product every minute.

Corbin shares how battling a chronic illness pushed him to rethink everything—his health, his career, and the kind of products people put on their skin. Refusing to settle for anything less than perfection, he created a line of products that are not only organic and sustainable but also deliver jaw-dropping results. His dedication to clean beauty and authenticity helped Three Warriors become one of Australia’s most loved brands, trusted by customers worldwide.

We explore the highs and lows of Corbin’s journey, from overcoming personal setbacks to creating a business that’s redefining beauty standards. You’ll hear how he turned adversity into fuel for success, the secrets behind his innovative business strategies, and the powerful lessons he learned along the way.

In this episode:

• From personal health struggles to global success – How Corbin Halliday’s chronic illness inspired the creation of Three Warriors.
• The origins of Three Warriors – Why Corbin was determined to make organic, safe, and effective tanning products that consumers could trust.
• Building a clean beauty empire – The strategies Corbin used to scale his business from a small idea to an internationally recognized brand.
• Overcoming adversity as an entrepreneur – The mindset shifts Corbin embraced to navigate personal and professional challenges.
• Sustainability in skincare – How Three Warriors balances eco-conscious practices with high-performance products.
• The power of authenticity – Why staying true to your values and story can be your biggest strength in building a brand.
• From local to global – How Corbin expanded Three Warriors from Tasmania to become a worldwide sensation.
• Secrets to scaling a business – The lessons Corbin learned about marketing, product development, and customer loyalty while growing his company.
• The importance of resilience in entrepreneurship – How Corbin’s determination helped him overcome setbacks and thrive.
• Inspiring others through success – Why Corbin believes sharing your story can empower others to pursue their dreams.

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Instagram: https://www.instagram.com/corbinhalliday/?hl=en

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