In this episode, I sat down with Jamie Kritharis, the founder and CEO of Defiant Digital, one of Australia’s fastest-growing performance creative agencies. Jamie isn’t just another marketer, he’s helped scale eCommerce brands to 7 and 8 figures, spent over $11 million on ads, and even had a private meeting with Meta to learn about changes no one else had access to. He’s built an agency that creates viral ads, trains top brands, and just moved into a massive content studio that looks more like a Hollywood set than a business HQ.

He shares the inside story behind the Andromeda update that’s flipping Facebook ads on their head, and breaks down why “creative diversity” is now the most important thing for brands who want to scale. Forget everything you thought you knew about paid ads, Jamie explains how Meta’s algorithm works now, why it favors different backdrops, tones, and creators, and how your old content strategy is probably costing you money.

We also talk about his new content warehouse, how to build a team that wins, and why volume doesn’t matter - but diversity does. This is a deep dive into what’s really working in marketing right now, backed by data, real client results, and stories from the trenches. If you run a brand, create content, or just want to grow online, this episode is a masterclass you won’t want to miss.

In this episode:

• How Jamie turned Defiant Digital into one of Australia’s fastest-growing creative performance agencies – by ignoring old rules and building his own.
• The private meeting with Meta and what Jamie learned before the Andromeda update flipped the ad industry on its head.
• The truth about Facebook Ads in 2025 – and why doing more of the same content is quietly killing your brand.
• Why creative diversity is now the only way to scale – and how to actually create it without spending a fortune.
• Jamie’s $11 million ad spend experiment and the surprising results that changed how his entire agency runs campaigns.
• How different sets, faces, and tones in your content now equal better targeting than any audience setting ever could.
• The studio build that became a content powerhouse – and how Jamie turned a warehouse into a creative machine.
• The mental side of scaling an agency – and how Jamie handles pressure, pace, and pivoting when things don’t go to plan.
• Why volume ≠ results anymore – and how most brands are getting it wrong by focusing on quantity over difference.
• His journey from founder to mentor – and how selling his eCom brand helped him build something even bigger.

—

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Meet Sarah and Luke, the powerhouse couple behind Coastal GRL, one of Australia’s fastest-growing haircare brands. In just six months, they went from an idea in a small apartment to selling over 15,000 units and earning more than $1 million in revenue.

What started as a simple solution to protect hair from saltwater and chlorine has now become a movement - a brand built on passion, belief, and a whole lot of hustle.

In this episode, Sarah and Luke share how they turned a personal frustration into a viral success story. From late nights packing boxes and driving across the country to meet manufacturers, to seeing their products sell out faster than they could restock, their journey is nothing short of amazing.

In this episode:

• How Sarah turned a simple haircare frustration into a million-dollar business idea that changed her life forever.
• The bold $5K risk they took before even having a final product — and how that one decision sparked Coastal GRL’s explosive growth.
• Luke’s leap from tradie to entrepreneur and the mindset shift that made him an unstoppable business partner.
• The moment they sold 15,000 units in six months and realised they had built something far bigger than they ever dreamed.
• The emotional rollercoaster of starting a business as a couple — and how they learned to separate love from logistics.
• Why Sarah’s background as a hairdresser gave her the insight big beauty brands completely missed.
• How sending simple voice notes to customers turned angry complaints into loyal superfans.
• The behind-the-scenes chaos of selling out every drop — from supplier delays to warehouses bursting at the seams.
• The power of taking fast action, even when you’re scared, and why “money loves speed” became their golden rule.
• How Coastal GRL went from a small apartment start-up to one of Australia’s fastest-growing haircare brands in under a year.

—

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Annabel Hay is the founder of Clutch Glue, one of Australia’s fastest-growing beauty brands - now valued at over $10 million in just two and a half years. From working full-time to standing in the spotlight on Shark Tank, Annabel’s journey is the definition of courage, creativity, and belief in yourself when no one else sees the vision.

In this episode:

• How Annabel turned a night out into a $10M idea – The wild story of how one frustrating fashion fail at a club became the spark for Clutch Glue.
• Building Clutch Glue while working full-time in construction – How Annabel balanced her 9–5 job with her growing business and the mindset that kept her going when she had zero free time.
• The Shark Tank Experience – What it was really like behind the scenes, how she prepared for national TV, and what happens after the cameras stop rolling.
• The truth about quitting your job to chase your dream – Why Annabel cried the day she resigned, and how leaving her corporate life changed everything — both the good and the scary parts.
• The power of ‘delusional belief’ in business – How a mix of optimism and a little bit of “crazy” helped Annabel push through fear, doubt, and huge unknowns.
• Overcoming burnout and finding balance again – The moment Annabel realised she was working 16-hour days, and the lessons she learned about protecting your energy as a founder.

• How to build a product people actually need – Annabel’s step-by-step thinking behind solving a real problem, creating something women actually wanted, and making it go viral.
• What it takes to build a brand people love – The marketing, storytelling, and mindset shifts that made Clutch Glue one of Australia’s fastest-growing personal care brands.
• Annabel’s advice to anyone with a dream – Why you don’t need to have it all figured out, how to start small, and why believing in yourself might just be the smartest business move you ever make.

—

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In this episode, I sat down with Jaryd Terkelsen, the tradie-turned-CEO who went from swinging a hammer on construction sites to building one of Australia’s fastest-growing coffee brands - Before You Speak Coffee.

In this episode, we dive deep into his incredible journey from working long days in the mines to selling over 2 million coffees in just 18 months, launching into thousands of retailers, partnering with Formula 1 teams, and turning a simple idea into a global wellness movement.

Jaryd shares the real story behind the brand, the early struggles, the bold $80K bet, and the massive risks that nearly cost him everything. We talk about how he left behind a secure job and took a huge pay cut to chase a dream no one believed in. From managing a supplement store on weekends to creating a high-performance coffee formula that changed his life (and the industry), this episode is packed with raw honesty, hard-earned wisdom, and powerful insights into what it really takes to build something that lasts.

In this episode:

• From Carpenter to Coffee CEO – How Jaryd walked away from life in construction to start a wellness coffee brand from scratch.
• The $80,000 Bet That Started It All – The moment he risked it all on a first production run that could’ve bankrupted him.
• How Before You Speak Sold 2 Million Coffees In 18 Months – The scrappy marketing and grassroots growth strategy that exploded the brand.
• Overcoming the Fear of Starting Over – What it really felt like to take a massive pay cut and leave a “safe” job to chase a risky dream.
• The $1.5M Tech Startup That Failed – Why his side business didn’t take off and what that failure taught him about focus, ego, and letting go.
• Going From Local Startup to National Retailer – How the brand scaled into Woolworths and got stocked across Australia.
• Sponsoring a Formula 1 Team with ZERO Experience – The behind-the-scenes story of how they landed a dream deal in one of the world’s most elite sports.

—

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In this episode, I sat down with Andre from Numerology Unlocked, one of the fastest-rising voices in the world of spirituality and self-discovery. Andre has gone from working 13-hour shifts in hospitality, feeling lost and drained, to building a life-changing business that now reaches over 100,000 people on social media in less than a year.

His journey is one of struggle, awakening, and massive growth - and he believes he’s found the “hidden code” behind success, love, and destiny.

In this conversation, we dive into the 12 personalities that rule human behaviour, how elite business leaders use numerology to time decisions, and why recognizing these patterns can unlock wealth, love, and happiness. Andre explains how he turned his passion into a movement, why his clients see incredible transformations, and what this means for anyone chasing success.

In this episode:

• Andre’s Journey From Burnout To Breakthrough – How he went from 13-hour shifts in hospitality to discovering numerology and completely changing his life.
• The Power of Number 11 – Why being born on the 11th shaped Andre’s destiny and followed him through every major turning point.
• The 12 Personalities We All Fall Into – Andre explains why you’re not as unique as you think and how every person fits into one of twelve paths.
• The Code Behind Every Successful Business – How Andre discovered repeating number patterns that appear in the world’s biggest companies.
• Why The World’s Elite Use Numerology – The surprising ways powerful leaders secretly time decisions and structure their lives using numbers.
• From 12K to 100K Followers in Months – How Andre built a viral audience by teaching numerology in a way people had never seen before.
• Turning Intuition Into A Business – The story of how Andre transformed his spiritual gift into a fast-growing career and movement.

—

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Instagram: https://www.instagram.com/numerologyunlocked11/

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In this episode, I sat down with Lucas Aoun, Australia’s leading expert in biohacking, nootropics, and human optimisation. Known online for his deep dives into energy, hormones, and supplements, Lucas has built a powerful personal brand helping thousands of people around the world take back control of their health.

With nearly 100,000 followers on Instagram, a booming supplement funnel, and years of experience researching the science behind performance, he’s become the go-to voice for people who want more energy, better sleep, sharper focus, and stronger results - both in business and in life.

After years of trial and error, he stopped relying on traditional medicine, turned his back on caffeine, and began building the ultimate entrepreneur's supplement stack. What started as a way to heal himself soon became a growing business — one that now helps people optimise their health, think clearer, and perform better than ever.

Get ready to rethink your health, your habits, and what’s actually possible.

In this episode:

• How Lucas hit rock bottom with gut issues and energy crashes — and the radical steps he took to rebuild his health from scratch.
• Quitting caffeine cold turkey after years of addiction and the surprising way it changed his brain, focus and mood.
• The real reason you wake up tired and crash at 3PM, and the daily habits Lucas changed to feel superhuman without stimulants.
• Why most supplement stacks don’t work (and how Lucas built a custom stack that actually delivers results).
• The shocking truth about PPIs, antacids and how they destroy your gut health — even when doctors say they’re safe.
• Lucas’s $97 supplement funnel and how he built a scalable health business using personalisation.
• How he bounced back from being shadowbanned for years during COVID and rebuilt his online brand from scratch.
• What testosterone, DHT and hair loss actually mean for your energy, confidence and drive (and what you can do about it).

—

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In part 2 of the podcast with Don & Matilda Robertson, Til opens up about her first awkward moments speaking to the camera and how she slowly built a loyal following by sharing every part of her life — even tinting her eyebrows and waxing her nose. What started as simple gym content turned into a full-blown movement, helping her grow a brand that people across the world now know and love.

Don shares how they created hype using scarcity, pre-sales, and behind-the-scenes storytelling to build a brand that fans became obsessed with. We also hear the real story behind their early panic moments — like being hit with a huge surprise factory bill or running out of stock while their ads were still live. Every step of the way, they chose growth over comfort, and that risk paid off.

In this episode:

• How Til went from posting nose wax videos to building one of Australia’s most hyped activewear brands.
• How they used scarcity and hype to sell out every single product drop (sometimes in under 60 seconds).
• What really happens when your factory sends double the stock… and your bank account isn’t ready for it.
• Don’s panic attack in Bondi and the emotional rollercoaster of scaling a business from the ground up.
• How STAX. mastered influencer seeding, brand loyalty, and viral drops — without even realising it was “marketing.”
• What they wish they knew about financial systems and the #1 skill every founder needs but no one talks about.
• Why the fear and stress never really go away — and how they’ve learned to ride the wave instead of fighting it.

—

Apply to be mentored by Dylan to start & scale your own E-commerce brand, Limited spots available! 👇

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In this episode, I sat down with Don and Matilda Robertson, the powerhouse couple behind STAX, one of Australia’s biggest and most loved activewear brands. From packing orders in a tiny storage unit with no power to running 11 retail stores and building a global community, Don and Til’s story is what every young entrepreneur dreams about. And today, they share it all.

We dive into their wild journey, from the early days of DM-selling hoodies with no stock, to betting everything on one goal: building a brand that stands for every body. Don shares how he went from being a broke designer with big ideas to leading a multimillion-dollar brand. Til talks about leaving her safe job in recruitment to chase a risky dream that changed her life forever.

We talk about the scary decisions, the moments they nearly gave up, and the huge mindset shifts they had to make to go from survival mode to scaling a real company. They open up about what it takes to lead a team, keep the soul of your brand, and stay true to yourself when everything around you is growing fast.

This one’s for anyone who’s ever thought of quitting their 9-5, anyone chasing a dream, and anyone who needs to hear that it’s okay to not have it all figured out.

In this episode:

• How Don went from selling protein bars and hoodies out of a storage unit to running one of Australia’s biggest activewear brands – STAX.
• Til’s leap of faith: why she quit her safe job in recruitment to go all in on a dream with zero guarantees.
• The pressure of scaling a business when hundreds of people’s livelihoods now depend on your decisions.
• Why building STAX with no money forced them to get creative – and how it helped them win big early.
• How growing up in completely different households shaped their money mindset and business decisions.
• The power of humility, ego and letting go of control when building a company that’s bigger than you.
• The real reason STAX has one of the most loyal, founder-led communities in Australia – and how you can build one too.
• What happens when you’re no longer just the dreamer – and why Don had to ‘kill off’ part of himself to become the CEO STAX needed.
• The difference between creative passion and business responsibility – and how they balance both without losing their soul.
• Why focusing on one person at a time – not millions – is their secret to authentic brand growth.

—

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In this episode, I sat down with Hame Sele, NRL star, fashion brand founder, and proud father to uncover the story behind his incredible journey from the rugby field to the world of business.

Hame has played over 80 first-grade NRL games for the Dragons, Panthers, and South Sydney, and even represented Tonga on the international stage. But behind the scenes, his story is one of resilience, grit, and a deep drive to build something more, especially after facing back-to-back injuries and a major health scare that nearly ended everything.

This is the first podcast Hame’s ever done, and he holds nothing back. He shares what it was like coming back from injury, dealing with fear and self-doubt, and how those painful setbacks helped shape the man he is today. We dive deep into how becoming a father changed everything for him, helping him shift his mindset from “trying to impress everyone” to building a life and legacy for his kids.

Hame also opens up about launching his fashion label, ROMEO Collection, with his wife, a raw and honest look at what it’s really like starting a business from scratch while juggling rehab, training, and raising four daughters. He talks us through the behind-the-scenes of design, sampling, and how building a brand helped him rediscover his purpose outside of sport.

In this episode:

• How Hame turned footy setbacks into launching his fashion label with his wife.
• Coming back to pro footy after a major health scare and constant injuries.
• Letting go of perfectionism and people-pleasing.
• How fatherhood completely changed his view on success.
• Learning to bounce back faster from every setback.
• Being vulnerable online as an NRL player.
• What starting a clothing brand really looks like.
• Why staying playful helped Hame through tough times.
• Breaking old mindsets from growing up around toughness.
• The legacy Hame wants to leave for his kids.

—

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Instagram: https://www.instagram.com/hame_sele/

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In this powerful episode, I sit down with Joshua Sparks — former CEO of iconic fashion houses like Sass & Bide, Thom Browne, and Urban Outfitters. He’s scaled global brands, sat in the boardrooms of billion-dollar companies, and now runs Together Studio, a boutique consultancy helping purpose-led businesses grow smarter.

But behind the resume is a deeper story.

Josh shares why he walked away from the corporate fast lane in search of something more meaningful — a journey that led him through burnout, spiritual discovery, and a complete reinvention of how he works and lives.

We go deep into the stuff most entrepreneurs don’t talk about:

• What success really feels like at the top (and why it’s often empty)
• The real causes of burnout — and how to recover without losing your edge
• Why your business might be your greatest spiritual teacher
• How to use flow states and creativity as fuel for growth
• What Zen philosophy, Jungian psychology, and ancient wisdom can teach you about scaling consciously

Josh reveals how high-performance founders can tap into creativity, alignment, and deep focus — without sacrificing themselves in the process.

This one is a must-listen for ambitious entrepreneurs, creatives, and ecom founders building brands that actually mean something.

In this episode:

• How Josh led $100M+ brands and why he walked away
• The spiritual crisis that cracked open a new way of living
• Using Zen to access creativity and clarity under pressure
• Why ‘balance’ is outdated — and what integration looks like
• Flow state as a business strategy (and how to find it daily)
• The rituals, questions, and frameworks Josh uses for inner work
• What ancient philosophy and quantum physics taught him about leadership
• How to build a brand that reflects your highest self

Apply to be mentored by Dylan & start your own ecom brand:

🔗 https://cal.com/lifestyle-brands/application-calls

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