July 15, 2025

EP. #150 - STAX Founders: From a Storage Unit to Australia’s Favourite Athleisure Brand - How Don & Matilda Robertson Changed The Game With STAX. [Part 1]

46 minutes

In this episode, I sat down with Don and Matilda Robertson, the powerhouse couple behind STAX, one of Australia’s biggest and most loved activewear brands. From packing orders in a tiny storage unit with no power to running 11 retail stores and building a global community, Don and Til’s story is what every young entrepreneur dreams about. And today, they share it all.

We dive into their wild journey, from the early days of DM-selling hoodies with no stock, to betting everything on one goal: building a brand that stands for every body. Don shares how he went from being a broke designer with big ideas to leading a multimillion-dollar brand. Til talks about leaving her safe job in recruitment to chase a risky dream that changed her life forever.

We talk about the scary decisions, the moments they nearly gave up, and the huge mindset shifts they had to make to go from survival mode to scaling a real company. They open up about what it takes to lead a team, keep the soul of your brand, and stay true to yourself when everything around you is growing fast.

This one’s for anyone who’s ever thought of quitting their 9-5, anyone chasing a dream, and anyone who needs to hear that it’s okay to not have it all figured out.

In this episode:

How Don went from selling protein bars and hoodies out of a storage unit to running one of Australia’s biggest activewear brands – STAX.
Til’s leap of faith: why she quit her safe job in recruitment to go all in on a dream with zero guarantees.
The pressure of scaling a business when hundreds of people’s livelihoods now depend on your decisions.
Why building STAX with no money forced them to get creative – and how it helped them win big early.
How growing up in completely different households shaped their money mindset and business decisions.
The power of humility, ego and letting go of control when building a company that’s bigger than you.
The real reason STAX has one of the most loyal, founder-led communities in Australia – and how you can build one too.
What happens when you’re no longer just the dreamer – and why Don had to ‘kill off’ part of himself to become the CEO STAX needed.
The difference between creative passion and business responsibility – and how they balance both without losing their soul.
Why focusing on one person at a time – not millions – is their secret to authentic brand growth.

—

Follow the channel here👇

Instagram: https://www.instagram.com/lifemoneyandlove/?hl=en

TikTok: https://www.tiktok.com/@lifemoneyandlove

Youtube: https://www.youtube.com/channel/UC3oNnDapuoEEdcLqGsTg30Q

Follow me here👇

Instagram: https://www.instagram.com/dylanmullan

TikTok: https://www.tiktok.com/@dylanmullan

Follow Don & Matilda here👇

Don’s Instagram: https://www.instagram.com/donnrobertson/?hl=en

Matilda’s Instagram: https://www.instagram.com/matilda_murray_/?hl=en

Hosted on Acast. See acast.com/privacy for more information.

...more

View all episodes

By Dylan Mullan