Vaughn Royer quit a $150,000-a-year job to knock on doors, and at 21 sold his house to keep the business alive. Today he's turned client outcomes into $450 million in client sales, running ad accounts that spend up to $100,000 a day.

He didn't get there by building a personal brand. Vaughn says he's scaled businesses to nine figures with no name, no brand and zero content, and that most of the marketing industry is obsessed with the wrong number - leads, when the only thing that pays the bills is sales.

He learned direct response under John Gian, the man he calls the best direct response marketer in Australia, and now runs the ads behind some of the country's biggest names in property, finance and education - built on paid acquisition systems rather than audience building.

In this episode, he explains:

▪ How he turns $1,000 of ad spend into $3,000 - and the 30/30/30 rule that makes the numbers work

▪ Why "we need more creative" is almost never the real problem, and what actually is

▪ How to cut your time from first click to closed sale from six months down to six days

▪ The four-line formula behind every ad he writes - and why the message beats the visual every time

▪ The real reason he refuses to show anyone his best performing ad

▪ What it cost him to get here - and what he'd tell his own kids about money that most parents get wrong

Vaughn builds funnels that keep working while you sleep. Property should work the same way.

Most properties only make money if the market does. The ones that pay for themselves from the day you settle are bought differently, and it comes down to four points.

Get the free guide: https://go.bothsides.au/score

Follow Vaughn:

◼️ Instagram - https://www.instagram.com/vaughnroyer/

Bothsides:

◼️ The weekly email - https://bothsides.au

◼️ Dan - https://www.instagram.com/daniel_beardall/

◼️ Watch on YouTube - https://www.youtube.com/@bothsidespodcast

General information only. Not financial, tax, legal or credit advice. Bothsides is not a mortgage broker or credit provider.

Every kit Luke built for this episode is free. Nine of them, ready to copy straight into Claude Code or Code X.

The Operating System kit alone gives you a personalised CLAUDE.md rulebook, five playbooks for planning and delegation, and a starter memory that carries across sessions. There's a website builder, connection kits for the software you already run, and six more.

Grab the lot here: https://drops.selrai.com.au/bothsidesIs

Is everything you've been told about AI in business wrong?

Most owners are paying for AI agents that do nothing, while the tool that actually works sits unopened on their laptop.

Luke Heka is the founder of Selr AI, a Gold Coast development team that's been putting AI systems inside Australian businesses since 2021.

From one-man operations to companies with hundreds of staff. He's not a content creator and he's not a consultant. He builds the systems and installs them, and in this episode he gives away the setup he normally charges for.

In this episode, he explains:

▪ Why the people selling you AI agents are running something far simpler underneath

▪ How to turn YouTube into a brain that thinks like any expert you name

▪ What Claude Code actually costs to run - and the $8,000 nobody mentions

▪ How one trade business went from three-day quotes to forty minutes

▪ The single process in your company worth automating first

▪ The one thing he refuses to let AI anywhere near

Follow this episode's guest:
Luke Heka

Connect with Luke:LinkedIn - Luke Heka

Selr AI:Website - selrai.com.auInstagram - @selr__aiLinkedIn - Selr AIFacebook - Selr AI

Get every AI shortcut Luke shared:
drops.selrai.com.au/bothsides

This episode was filmed at Selr Studio:Instagram - @selr.studio

Bothsides:Website - www.bothsides.auFollow the show - @bothsides_podcast

Follow Dan:
@daniel_beardall

Bothsides Buyers Agency:Instagram - @bothsidesbuyersagencyWebsite - bothsidesbuyersagency.com.au

Listen & subscribe:YouTube - @bothsidespodcastSpotify - Listen hereApple Podcasts - Listen here

Josh Morrissey re-entered Real Estate after a decade in the trades. By 37, he’d built a property portfolio worth tens of millions, to a multimillion-dollar debt-free position.

He didn’t get there by holding and hoping. Josh says most people calling themselves “passive investors” are just being lazy, and that the equity sitting in your portfolio right now means if you can really use it.

He’s the co-founder of @hiveproperty.co in Canberra, one of the territory’s leading real estate businesses built on activity. He currently holds the three highest sale prices in the ACT for 2026!!

In this episode, he explains:

▪️ Using Dan as a live example, Josh maps out how to turn a $150,000 cash position into $1.4 million in two years.

▪️ Why he calls passive investing “lazy” and what he does instead.

▪️ How subdividing one property can pull out 100% profit with nothing but a DA approval, no build required.

▪️ Why holding a “neutral” cash-flow property could quietly be costing you more than it’s worth.

▪️ The real reason he doesn’t want the bank and the government as his business partners.

▪️ What building his wealth actually cost him and the hardest lessons business should learn from.

Is the property market actually crashing, or is everyone about to miss the best buying window in years?

While headlines scream about falling prices and a broken market, two of Australia's top buyer's agents reveal how their clients are still building 6-figure equity gains - without waiting for prices to rise.

Daniel Beardall and Josh Yun are buyer's agents specialising in off-market property deals across Australia. Known for sourcing deals other investors never see, they've helped clients secure hundreds of thousands of dollars in instant equity through negotiation, subdivision, and smart deal structuring - even in a declining market.

In this episode, they explain:

▪ How one client secured $800,000 of instant equity on a single property purchase

▪ Why a "stigmatised" property sold $700,000 under market value (and why that's a good thing)

▪ How to turn a $2 million deal into $2.5 million with nothing but a DA approval

▪ The real reason building a granny flat from scratch could cost you more than buying one

▪ Why falling prices don't matter if you know how to structure the right deal

Marty Fox. Jack Delosa. Graeme Holm. Jack Henderson. Marcus Chiminello. Gavin Rubinstein. Sam Gordon.

Over 150 episodes with some of the best in Australian property and business, and ten lessons that changed my business and how I work.

A vision only works once it is actually yours. Grow by fixing the next problem in front of you, not by chasing size. Teaching beats selling. People buy from who they know, so build the name first. Charging more, and charging it upfront, changes who you end up working with. Where you spend your time matters more than how disciplined you are. Know your numbers or you are guessing. Get better before you try to be different. The people who build things decide quickly and move. And the detail is not part of the job, it is the job.

Ten lessons, where each one came from, and how to use them.

Take one and use it this week.

Watch the full episodes

Marty Fox, EP 136 How to Build Unstoppable Momentum  https://youtu.be/kAM4G3_HBvk

Jack Delosa, EP 132 The REAL Reason You’re Not Achieving Your Goals  https://youtu.be/aMx445T4jAY

Graeme Holm, EP 69 The ULTIMATE Guide to Business & Financial Literacy  https://youtu.be/QS8ZAnvjSbQ

Jack Henderson, EP 151 Why Australia Is Making It Harder To Get Rich  https://youtu.be/_xzjGMF0HM4

Marcus Chiminello, EP 137 Inside the Mind of a Master Real Estate Agent  https://youtu.be/kvbRKGbcyEo

Gavin Rubinstein, EP 133 How to be a SUCCESSFUL Real Estate Agent  https://youtu.be/xDj-aK30WGY

Sam Gordon, EP 125 Sammy Gordon: 134 Properties by 35  https://youtu.be/BqnKptX_CPE

Josh Morrissey, EP 115 From $4M GCI to Financial Freedom by 37  https://youtu.be/uSK_HSj9HxQ

Emil Juresic, EP 150 “The Market Has Already Dropped 10 To 30%”  https://youtu.be/rVkPEOI2C-w

Matt Pillios, EP 138 From Broke At 35 To $600M In Sales  https://youtu.be/mSbQVuojnL4

Graya, EP 147 How Two Brothers Are Quietly Dominating Australian Property  https://youtu.be/_bZ26j0fBJ0

Thanks for listening. Full show notes and links below.

Bothsides

Website -  https://www.bothsides.au

Follow the show - @bothsides_podcast 

Follow Dan

@daniel_beardall 

Bothsides Buyers Agency

Instagram - @bothsidesbuyersagency 

Website -  https://www.bothsidesbuyersagency.com.au/

Listen and Subscribe

YouTube - @bothsidespodcast  https://www.youtube.com/@bothsidespodcast

Spotify -  https://open.spotify.com/show/3wNWmFad9vzMqAwHfNaNzT

Apple Podcasts -  https://podcasts.apple.com/au/podcast/bothsides-podcast/id1585830750

Why do the most successful people seem to operate on something other than logic alone? Psychic Teal breaks down how she believes the mind can actually be rewired — through psilocybin, breath work, and stillness — to quiet the ego, strengthen intuition, and change the way you think and perceive life. She also explains what claircognizance actually is, why she believes self-worth is the strongest predictor of success she's seen across hundreds of readings, and how she pulled herself out of a live anxiety attack using nothing but her breath.

Teal is a psychic and intuitive healer specializing in claircognizance, energy healing, and plant medicine facilitation. A former corporate lawyer, she now hosts healing retreats and ceremonies internationally and is based in the Northern Rivers, Australia.

She explains:
◾ Why she believes self-mastery means learning to weave your logical mind and your intuition together
◾ How psilocybin can rewire the brain in real time to change deep-seated behavior
◾ How she stopped a live anxiety attack using breath work alone
◾ Why she believes self-worth is the strongest predictor of business success
◾ Why the ego is loud and hasty, while intuition is quiet and easy to miss

Follow this episode's guest:
Teal
tealsoulsacredbreathoflife.org

Bothsides:Website - www.bothsides.au

Follow the show - @bothsides_podcast

Follow Dan:
@daniel_beardall

Bothsides Buyers Agency:

Instagram - @bothsidesbuyersagency

Website - bothsidesbuyersagency.com.au

Listen & subscribe:

YouTube - @bothsidespodcast

Spotify - Listen here

Apple Podcasts - Listen here

The part most buyers never figure out: it's not about finding the perfect property, it's about reading your own position on the grid before you even start looking.

In this episode, we sit down with Matt Srama, the Gold Coast buyer's agent who bought his first investment property at 22 and built a 7-figure agency in under three years. Matt breaks down how he helps buyers cut through analysis paralysis, spot the suburbs about to move before they're obvious, and negotiate from a position of leverage instead of desperation.

We go deep on the psychology that actually drives bad property decisions, why the buyers who move when sentiment is low are the ones who win, and how to tell the difference between a good deal and a good story. Matt also shares his honest take on off-market listings, the due diligence most buyers skip entirely, and how to turn your own home into a cash-flow asset instead of a dead one.

This is the most complete breakdown of how to actually buy property you'll watch all year.

Follow this episode's guest:
Matt Srama
srama.com.au

Bothsides:

Website - www.bothsides.au

Follow the show - @bothsides_podcast

Follow Dan:
@daniel_beardall

Bothsides Buyers Agency:

Instagram - @bothsidesbuyersagency

Website - bothsidesbuyersagency.com.au

Listen & subscribe:

YouTube - @bothsidespodcast

Spotify - Listen here

Apple Podcasts - Listen here

On The Biggest Loser there was a yellow line, and Steve Willis says the moment a contestant fell below it their fight was no longer in their hands, it went to a vote. He uses it as the whole argument: do the work while the decisions are still yours to make.

Steve "Commando" Willis spent more than ten years in the Australian Army, including selection into 4 RAR when it was re-tasked as a commando unit, and nine years as a trainer on The Biggest Loser. He now runs a gym in Rouse Hill with his partner Harika.

What you will learn:

- Why recruits had their socks measured with a ruler, and what that has to do with being handed a weapon

- The one degree bearing analogy he uses instead of telling people to overhaul their lives

- His order of operations for change: awareness first, then competency, then confidence

- Why he says the 3am wake up posts are nonsense, and what preparedness actually looks like

- What he thinks stopped The Biggest Loser being made, and what the show got wrong about obesity

Chapters

00:00 The yellow line, and the day your fight stops being yours

04:01 Joining at 18, and how infantry chose him instead

08:02 Malaysia, 1996, and the selection nobody saw coming

12:02 Socks measured with a ruler, and why you have to earn the rifle

16:03 Life is indifferent. The meaning is the one you bring

24:05 Twenty two years of CrossFit, and meeting his match

32:10 Awareness, then competency, then confidence

36:10 An hour and ten minutes of burpees, and the resistance you bring yourself

44:14 Training in a park in the cold, and the trouble with comfort

48:18 Counterterrorism training, and learning to work inside disruption

55:02 Why awareness is a double edged sword

1:05:02 Coaching people whose lives had already fallen apart

1:10:03 We are for the few

1:15:03 Draw a line in the sand, then forgive yourself

1:20:03 What happens when you stop eating until midday

1:25:04 Why the show would not be made today

1:30:07 The 3am wake up posts, and the preparedness nobody films

1:37:31 Dumbbells in a four wheel drive, and a gym built in lockdown

1:54:05 Be a good person, and be careful who talks you out of things

1:59:36 At 50, learning about money for the first time

One idea a week from these conversations, written up properly and sent to your inbox. Join the community at https://bothsides.au

Related episodes:

How to Actually Stop Burning Out, Lincoln Westerman - https://open.spotify.com/episode/29hwzk6weHjnTlOzJjdezu

Ben Borg: How to Find Your Purpose - https://open.spotify.com/episode/7Ae7MY5rAIi7HMkBdtkMvN

It's time to share my story, Dan Beardall solo

Bothsides:

◼ The 4 Point Score guide - https://go.bothsides.au/score

◼ Dan - https://www.instagram.com/daniel_beardall/

◼ Watch on YouTube - https://www.youtube.com/@bothsidespodcast

In this episode, I turn the mic on myself...

Issy sits down with me to unpack where my drive really comes from, starting with the day everything changed.

I was 7 years old, standing at the end of a hospital bed, watching my dad on life support. That moment became the reference point for everything after it. Growing up with a single mum and real financial pressure taught me to associate safety and security with hard-won effort, and it pushed me into a kind of survival mode I didn't fully understand until much later.

We talk about how that early loss shaped my ambition, why I've spent years chasing personal development (from Tony Robbins seminars to mentors who became like family) and the health struggles (physical and otherwise) that came from carrying stress I never really processed as a kid.

It's not the usual podcast format, and it's a bit more exposed than I'm used to, but if any part of my journey helps you make sense of your own, then it's done its job.

Let me know in the comments if you want more episodes like this. Just me, my story, my takes. Happy to keep going deeper if there's interest.

Follow Bothsides

Instagram: https://www.instagram.com/bothsides_podcast

Website: https://www.bothsides.au

YouTube: ⁠https://www.youtube.com/@bothsidespodcast⁠

TikTok: https://www.tiktok.com/@bothsidespodcast

Follow Dan

Instagram: https://www.instagram.com/daniel_beardall

Bothsides Buyers Agency

Instagram: https://www.instagram.com/bothsidesbuyersagency

Website: https://www.bothsidesbuyersagency.com.au

Listen & Subscribe

YouTube: https://www.youtube.com/@bothsidespodcast

Spotify: https://open.spotify.com/show/3wNWmFad9vzMqAwHfNaNzT

Apple Podcasts: https://podcasts.apple.com/au/podcast/bothsides-podcast/id1585830750

Jack Henderson breaks down the unit economics of a buyers agency out loud, and explains why most of the industry is quietly struggling: a client worth 80,000 dollars over four purchases still only pays you 20,000 today, and it takes three years to collect the rest.Jack Henderson is the founder of Henderson, a national buyers agency with around 120 staff across the group.What you will learn:- Why lifetime value does not save you if the cash arrives over three years- How rising acquisition costs have broken the volume buyers agency model, on his own numbers- Why he rebuilt around something hard to replicate rather than competing on price- The real stress of finding 1.4 million to settle in two weeks- Why people he knows are leaving for Singapore and Thailand, and the tax logic behind itChapters00:00 Why he thinks the country has swung too far one way05:52 Finding 1.4 million in a fortnight for a settlement he did not see coming11:02 The actual day: quarter to five, gym at 5:30, in the office by 814:49 Buying the degrees instead of going and doing them18:21 When the cost to book a call went from 200 dollars to 1,20023:21 What a five percent management fee can actually afford to fix27:24 Find the service nobody delivers, then work out the price28:22 Second dwellings, and turning a 3.5 percent yield into 5.532:40 Fringe benefits tax, payroll tax, and the bill nobody adds up36:24 Why he is staying, and what Harry Dent told him about immigration38:26 Everyone at the engagement party is moving offshore40:36 Guaranteeing a return without pretending to guarantee growth43:27 The red hat, and why every offer has a shelf life48:28 Lifetime value against cash actually collected52:09 Why wealthy people pay for speed and exclusivity53:29 A record month, and why the budget changes barely touched the model1:01:29 The changing world order, and patterns that repeat1:05:09 Eight o'clock meetings and 7:30 last calls1:08:45 The billion dollar goal, still standing1:12:26 What is it actually forIf you are buying rather than building an agency, the framework we score every purchase against is here, including two deals we walked away from:https://go.bothsides.au/scoreFollow Jack Henderson:Instagram - https://www.instagram.com/jackhenderson_/Henderson - https://www.instagram.com/henderson_advocacy/Related episodes:Emil Juresic on the market falling 10 to 30 percent - https://youtu.be/rVkPEOI2C-wThe Australian Dream Is Dead, Graeme Holm - https://youtu.be/KhAo3_roxkIGraya, two brothers dominating Australian property - https://youtu.be/_bZ26j0fBJ0Bothsides:◼ The weekly email - https://bothsides.au◼ Dan - https://www.instagram.com/daniel_beardall/◼ Watch on YouTube - https://www.youtube.com/@bothsidespodcastGeneral information only. Not financial, tax, legal or credit advice.