Unemployable

Dante Botha, with experience from top brands like Microsoft and Volkswagen, shares his powerful strategy of flipping the sales funnel by prioritizing retargeting to capture the 95% of visitors who don’t buy on their first visit.

"Ex-Microsoft and Unilever Ad Expert Exposes Why Most Google Ads Campaigns Fail!" Dante explains how his big agency experience taught him that a great offer is more critical than just driving traffic, and he reveals the key tweaks to make your PPC campaigns truly successful.

"The Secret Strategy to Double Your Sales: Flip the Funnel!" Dante explains how focusing on retargeting strategies can capture the 95% of visitors who don’t buy on their first visit, revealing a powerful way to boost conversions.

"Why Most Google Ads Campaigns Fail (And How to Fix Yours)" Discover why having a great offer is more important than just driving traffic, and learn the key adjustments needed to make your PPC campaigns successful.

"Is Bing the Next Big Player? Here’s What You’re Missing!" Explore how Bing ads, bolstered by ChatGPT, could be a hidden gem for advertisers looking to diversify and find cheaper, effective ad placements.

"The Cost of Traffic Is Skyrocketing: Here’s How to Beat It!" Dante reveals why ad costs are increasing and shares actionable tips on finding untapped, lower-cost traffic opportunities to keep your campaigns profitable.

"How AI Can Transform Your Branding in Minutes, Not Months" Learn how Dante uses AI tools like ChatGPT to quickly develop brand strategies that traditionally took months, giving businesses a competitive edge.

"Creative at Scale: The Key to Winning in a Crowded Market" Discover why continuously testing and iterating ad creatives is crucial to finding what resonates with audiences, a strategy that top performers are using to dominate their niches.

#Entrepreneurship #BusinessGrowth #DigitalMarketing #GoogleAds #Ecommerce #AIinMarketing #DigitalTransformation #MarketingAutomation #AIandSEO #EntrepreneurPodcast #BusinessPodcast #MarketingPodcast #ExpertAdvice #MarketingStrategy #GrowthMindset #DigitalStrategy #ppcstrategy

How Lisa Is Built For Business: Lisa reveals the strategies she used to grow She-com, Ecoriginals, and Fempire Media into multi-million dollar brands while supporting female entrepreneurs globally.

Turning Problems Into Profits: Discover how Lisa’s ability to turn customer complaints into opportunities helped her build a thriving e-commerce business, impacting the lives of women globally.

Breaking Barriers for Women in Business: Learn how Lisa’s entrepreneurial vision led to the creation of multiple empowering platforms, helping women navigate business challenges and find success.

Sustainability Meets Success: Lisa reflects on building Ecoriginals, an eco-friendly business that aligns with her commitment to social responsibility while scaling globally.

Resilience and Empowerment: Hear how Lisa’s passion for community building drives her to create businesses that not only thrive but also uplift female entrepreneurs.

From Crisis to CEO: Lisa shares her raw, personal story of overcoming domestic violence and how it lit the fire that propelled her into building a thriving business empire.

Turning Complaints Into Growth: Lisa reveals how what seemed like setbacks in her early businesses helped her spot game-changing opportunities and scale her brands.

Empowering Women, One Business at a Time: Lisa’s passion for female empowerment is at the heart of everything she does. Learn how she’s helping women succeed in business through She-com.

#LisaJones #Shecom #FemaleEntrepreneurs #EcommerceSuccess #BusinessGrowth #WomenInBusiness #EntrepreneurLife #ScalingBusiness #CommunityOverCompetition #BusinessInspiration #StartupJourney #EmpowerWomen #EcommerceTips #WomenSupportingWomen #Leadership #BusinessMindset #SuccessStories #BusinessStrategy #Resilience #OvercomingChallenges

"The Right to Disconnect: How Australia’s New Law is Changing Small Business Forever"

Australia’s controversial ‘Right to Disconnect’ law is causing ripples across the business community, especially for small businesses. Learn how this new policy could mean a $20,000 fine if employees refuse after-hours communication, and why some think it’s a step towards chaos. With insights from entrepreneurs navigating this minefield, we explore whether this law is protecting workers or crippling productivity.

"AI vs. Humans: Sabri Suby’s Bold Experiment with AI Copywriting at King Kong"

Can AI outperform seasoned marketers? Sabri Suby from King Kong agency puts it to the test, pitting ChatGPT against his top copywriters. Dive into this eye-opening experiment that challenges the future of marketing jobs and reveals whether AI tools can really double your ROAS in 30 days. Watch as Sabri shares the results and launches his latest AI-powered software that promises to change the game for digital marketing.

"Fair Work in Australia: Protecting Rights or Stifling Business Growth?"

Fair Work Australia’s new policies are under fire, with claims that they’re being weaponized against employers. From offshore contractors in New Zealand filing unfair dismissal claims in Australia to new regulations that complicate hiring, the Unemployable team delves into how these laws are impacting business operations and why they might be pushing entrepreneurs out of the country. Get the full story on the unintended consequences of labor policies.

"Unlocking Amazon Profits: How One Bad Hire Cost a Business 50% in Profits"

Could one wrong hire tank your business? In this episode, the Unemployable podcast explores how a series of poor decisions in PPC strategy led to a 50% drop in profits for an Amazon-based brand. Learn how they turned it around by hiring a new PPC agency, re-strategizing, and clawing back profitability with a 45% increase in net profit month on month. Whether you're running an e-commerce store or thinking about Amazon, these lessons are gold!

#UnemployablePodcast #Entrepreneurship #SmallBusinessChallenges #AustraliaBusiness #RightToDisconnect #WorkLifeBalance #SmallBusinessOwner #BusinessGrowth #AIInnovation #ArtificialIntelligence #AIFuture #SabriSuby #KingKongAgency #DigitalMarketing #Ecommerce #StartupSuccess #AmazonFBA #AmazonSellers #AustralianEntrepreneurs

"Securing MrBeast as a Client: How Hamish McKay Did It!" Hamish shares the story of how his startup managed to land one of the biggest YouTubers, MrBeast, as a client. Learn the strategies and insights that helped him break into the big leagues and secure high-profile clients.

"How Two Young Founders Built a Shopify App That's Growing 40% Monthly" Discover the incredible journey of Hamish McKay and his co-founder, who started their business with less than $10,000. They built a Shopify app that’s now growing at an impressive rate of over 40% per month and is ready to scale in the US market.

"OrderEditing.com: Turning Customer Complaints into Profits" Learn how Hamish McKay’s Shopify app not only reduces customer service tickets but also creates new revenue streams by turning order edits into upselling opportunities. This innovative approach is changing how e-commerce businesses handle post-purchase interactions.

"From Uni Student to Startup Success: Hamish McKay’s Inspiring Entrepreneurial Journey" Hamish recounts his path from being a university student to managing a rapidly growing tech startup. He shares valuable lessons on self-belief, persistence, and how to leverage opportunities that come your way.

"The Power of a Great Co-Founder: Building Success with a Remote Partner" Hamish discusses the importance of finding the right co-founder and how he successfully teamed up with a developer based in Toronto to build their business. Learn why having the right partner is crucial for startup success.

"Why Every Startup Should Focus on Product-Market Fit Before Scaling" In this episode, Hamish emphasizes the importance of finding the right product-market fit before going full throttle on scaling. He shares insights from his own experience on how to identify and secure a solid customer base first.

#UnemployablePodcast #HamishMcKay #MrBeast #Shopify #OrderEditing #Ecommerce #StartupGrowth #BusinessSuccess #Entrepreneurship #AIInnovation #ProductMarketFit #ScalingBusiness #EntrepreneurLife #BusinessTips #Leadership #HamishMcKayInterview #ViralGrowth

End-of-Year Financial Results for a Startup "Want to turn your side hustle into a profit machine? Find out how we took a small startup from zero to $279,000 in real profit in just a year! We’re breaking down our end-of-year financial results and sharing the secrets behind a nearly 30% net margin.

Strategic Business Planning "How do you decide what projects to tackle next in your startup? Learn the exact strategies we use to break down a year and prioritize business growth. From Adams toilet company to personal productivity hacks, we reveal the roadmap to successful planning and execution that any entrepreneur can apply."

Experimenting with Google Gemini for AI-Enhanced Emails "Are you tired of spending hours writing emails? So are we! That’s why we’re testing Google’s new AI tool, Gemini, to write and respond to emails for us. Get the inside scoop on how this tool is changing the game and saving us valuable time. Could this be the productivity hack of the future?"

Improving Sleep Quality and Hacks "Struggling with sleep? We did too, but not anymore! Discover the 5 life-changing sleep hacks that took us from a mere 5 hours to a refreshing 7+ hours a night. From sugar management to mouth tape, these tips could revolutionise your rest and recovery!"

Marketing Tactics: Retargeting on Facebook and SEO Investments "Is SEO dead? We’re investing $60,000 this year to prove it’s not! Find out why we’re doubling down on search engine optimization and how retargeting on Facebook is bringing in consistent sales every week. Learn our top marketing strategies that could help you boost your business."

Building a Lifestyle Business "Ever dreamed of running a business from anywhere in the world? We’re living that dream! Hear how we’re building a lifestyle business that lets us enjoy the Italian Riviera while managing everything remotely. Freedom in business is possible, and we’re sharing how to achieve it!"

Shifting to a 3PL Model for Efficiency "Could changing one thing in your business add $1 million to your net worth? We did it by moving to a 3PL model! Learn how this simple change cut our costs, increased efficiency, and transformed our bottom line overnight."

Jadden Comerford’s Start with Boomtown Records "Ever wondered how a passion for music can evolve into a multi-million dollar business empire? Jadden Comerford started Boomtown Records at just 17, turning his love for local bands into a launchpad for Unified Music Group. Discover how his journey from pressing CDs for friends led to creating one of the most influential music companies in Australia!"

The Structure and Function of Unified Music Group "Unified Music Group isn’t just a company—it’s an ecosystem! From managing artists to running a record label and even organizing music festivals, Jadden Comerford has built a one-stop shop for all things music. Dive into how this interconnected web of companies creates synergy and drives success in the music industry!"

The Importance of Passion in Business "Passion isn’t just a buzzword—it’s the driving force behind Jadden Comerford’s success. In this episode, he reveals why staying true to his love for music has been the key to building Unified Music Group. Find out why he turns down investments that don’t align with his core values, and how this focus has led to lasting success!"

Jadden’s Unique Approach to Artist Management "Managing artists isn’t just about business—it’s about understanding their journey. Jadden Comerford shares his philosophy on artist management, comparing it to nurturing a career like an investor nurtures a startup. Learn how he finds the balance between creative freedom and business strategy, ensuring artists thrive both on stage and off!"

How Jadden Chooses Investments "With a focus on music and tech, Jadden Comerford only backs what he believes in. Discover how his personal values shape his investment strategy, leading him to support ventures that align with his passion for music and innovation. From startups to established businesses, see how Jadden picks winners in the music industry!"

The Role of Technology in Music "From AI-powered music production to innovative digital platforms, technology is changing the way we experience music. Jadden Comerford shares his insights on the future of music tech, revealing how tools like STL Tones are making music creation more accessible than ever. Discover how Unified Music Group is at the forefront of this digital revolution!"

"Ever wondered what it takes to build a business from scratch? We sat down with the team behind EarliBird AI, who’ve gone from zero to 15 employees in just 5 months. The challenges, the late nights, the wins – it’s all here. Watch as they reveal the secrets to scaling at lightning speed!"

"Sleep is for the weak? Think again! Dive into our brutally honest discussion on why sleep and mental health might be the most important business tools you’re not using. We share our personal struggles and how we’re working to find that elusive work-life balance."

"We’re pulling back the curtain on how AI is changing the game for small businesses. From instant customer interactions to trading stocks, see the real-world applications that could give your business the edge it needs to dominate the market."

"They say ‘show, don’t tell,’ and that’s exactly what we did. Watch as we demonstrate AI tools live, transforming business operations in real-time. If you’ve ever been curious about how AI can truly work for your business, this is a must-see."

"Relationships in the world of business – what do successful entrepreneurs really look for in a partner? We dive into the controversial topic that has everyone talking. This might just be our most provocative discussion yet!"

"Think you know what it takes to make a viral ad? We take you behind the scenes of our latest AI-driven marketing campaign, showing you exactly how we crafted content that captures attention and converts like crazy!"

"The $15,000 Giveaway: How to Run a Million-Dollar Promotion on a Budget"

John Dwyer reveals his innovative marketing strategy that allows businesses to run promotions worth millions for just $15,000.

"Landing Jerry Seinfeld: The Inside Story of How a Small Aussie Bank Scored Big"

Look at how John Dwyer managed to secure Jerry Seinfeld, one of the biggest names in comedy, for a small Australian bank’s marketing campaign. This is a masterclass in thinking big and executing bold.

"How to Wow: The Strategy That Took a Local Bank to National Fame"

John Dwyer explains the "wow factor" approach that transformed a small Australian bank into a national sensation.

"From Robin Williams to Seinfeld: The Art of Celebrity Endorsements"

Get the behind-the-scenes scoop on how John Dwyer landed celebrity endorsements from Robin Williams and Jerry Seinfeld. Learn the tactics and negotiation skills that can help your business attract big names.

"Marketing Magic: How John Dwyer’s Campaigns Generated Billions in Loans"

Learn how John Dwyer’s marketing campaigns for a small Australian bank generated billions of dollars in loans.

"The Unseen Genius: Turning Ordinary Ads into Extraordinary Success"

Dive into the creative process of John Dwyer, the marketing mastermind behind some of the most successful campaigns in Australia.

Free "How to Wow" Book: https://theinstituteofwow.com/free-how-to-wow-book

The $3 Strategy That Could Revolutionise Your Business

Discover a low-cost, analog strategy that’s making waves in one of our portfolio companies. This simple, under $3 tactic can inject energy, action, and focus into any business without needing a single digital device.

"How to Turn an Idea into Reality

Have you been sitting on an idea for years, unsure of the first steps to take? We break down exactly what you need to do next to move from concept to execution, using proven frameworks and practical advice.

"Why Every Entrepreneur Needs an ‘Idea Shelf’"

We dive into Stephen Bartlett’s concept of the 'Idea Shelf' and how it can help you prioritize and focus on the ideas that truly matter. Learn how to filter out noise and hone in on ideas that won’t leave you alone.

How to Validate Your Business Idea in 30 Days for Under $3,000

Learn how to test your product’s market fit with a small budget and a simple plan. We guide you through a step-by-step process that includes everything from creating a landing page to running effective Facebook ads.

The Power of Deep Work

In today’s fast-paced world, deep work can make the difference between mediocrity and massive success. We share how focusing on the hardest tasks first can transform your productivity and business outcomes.

Using AI to Generate Content

Get a glimpse into the future of content creation with AI tools that can produce professional-quality videos for just $16. We explore how you can leverage this technology to create engaging marketing materials at scale.

"The Importance of Honest Feedback

Many business ideas are like the infamous ‘sprinkler dance’—entertaining but ultimately ineffective. We discuss the importance of surrounding yourself with people who will give you honest feedback, even when it’s hard to hear.

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From $3/hr to $1 Million

Darshan Chavan reveals how he went from earning just $3 an hour to building a million-dollar/yr business. We look at the key moves, mindset shifts, and strategies that fueled his rise.

How I Scaled to $1 Million Using Remote Teams

We break down the exact strategies Darshan Chavan used to scale his business to seven figures by the power of remote teams. Learn his tips on how to recruit, manage, and motivate a global workforce that drives results.

Crushing Fear and Breaking Barriers

Darshan gets real about the fears, doubts, and challenges that nearly derailed his entrepreneurial journey & how he conquered these obstacles to turn his dreams into reality and how you can apply these lessons to your own life.

The Immigrant Hustle

From facing cultural barriers to battling financial struggles, Darshan Chavan’s immigrant experience shaped his relentless drive to succeed. Hear how his hustle turned challenge into opportunity.

How Darshan Chavan Dominated the Market

Darshan’s fierce competitive nature isn’t just a personality trait—it’s a weapon. Find out how his drive to outdo the competition has led to his incredible success, and how you can channel this energy to dominate your own industry.

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#UnemployablePodcast #BusinessSuccess #DarshanChavan #Entrepreneurship #ImmigrantSuccess #Outsourcing #BusinessGrowth #RemoteTeams #MillionDollarBusiness #GritAndDetermination #BusinessMindset #Leadership #StartupStory #EricMachado #AdamHudson #MarkDiPaola #JamesDenham #BusinessPodcast #EntrepreneurLife #BusinessTips #StartupGrowth #PracticalAdvice

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💼 About Us:

Unemployable Media is your go-to destination for content, online courses, live events, and a vibrant community that embraces those who defy standard career norms. We specialize in teaching entrepreneurship, commercial and residential real estate investing, and wealth creation for everyday people. 🚀💰

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