The Dylan Mullan Show (previously Life, Money & Love)

In this episode, we sit down with Allen Fu, a global e-commerce strategist, product sourcing expert, and China insider who has spent years on the ground learning how the world’s fastest-moving economy really works. Born in Australia with deep Chinese roots, Allen bridges East and West, helping entrepreneurs understand how billion-dollar platforms, factories, and supply chains actually operate behind the scenes. From live selling explosions to massive expos like the Canton Fair, Allen has seen what most business owners never will.

Allen shares what it’s really like doing business in China — not the polished version you see online, but the raw truth. We talk about how companies in China are making over $1 million per hour through live social selling, why the West is years behind, and what entrepreneurs must do to catch up. Allen explains how cities evolve faster than entire countries, how convenience and speed drive success, and why China’s execution mindset leaves no room for excuses.

This episode also dives into the dark side of sourcing. Allen breaks down real stories of people losing tens of thousands of dollars at the Canton Fair, the red flags to watch for with suppliers, and how to avoid scams on platforms like Alibaba and 1688. He explains when middlemen are dangerous — and when they’re actually your secret weapon.

We also explore the rise of platforms like Temu, how dead stock turned into billion-dollar empires, and the cultural differences that shape pricing, branding, and buying behaviour. This conversation will challenge how you think about business, risk, and opportunity.

If you’re interested in entrepreneurship, e-commerce, global business, or building something bigger than yourself, this episode will open your eyes and give you practical insights you can actually use.

In this episode:

• China plans in decades, not election cycles: Unlike the West, China operates on long-term economic and infrastructure planning, which accelerates execution and innovation.
• Live social selling in China is years ahead of the West: Brands regularly generate millions in sales within hours through livestream commerce—long before it became a trend in the West.
• Convenience is China’s greatest advantage: From drone-delivered bubble tea at the Great Wall to super-apps like WeChat and Alipay, daily life is hyper-optimized for speed and ease.
• Robotic assistive tech is already mainstream: Rentable robotic leg supports reduce knee pressure by up to 70%, making mountains accessible to the elderly and injured.
• The Canton Fair is NOT for beginners: If you don’t have at least $10,000 USD per SKU, the Canton Fair is more educational than practical for sourcing.
• Middlemen (trading companies) aren’t always bad: They play a crucial role by aggregating factory MOQs, handling customization, and enabling smaller brands to enter the market.
• Temu’s rise was a strategic factory takeover: Temu reportedly bought massive volumes of factory dead stock upfront, enabling ultra-low pricing and explosive global expansion.

A new era of commerce. Built by Dylan and his team. Add your name to the list here. 👇

https://waitlist.lifestylebrands.io/

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In this episode I sat down with Jessica Gordoun. She’s the co-founder and Managing Director of Ranged, a retail growth agency that helps modern e-commerce brands break into major stores like Coles, Woolworths, Costco, and more. Before starting her own company, Jessica spent years inside the retail system, working as a buyer at Coles and leading FMCG growth at The Reject Shop. She helped scale brands that are now everywhere, including Funday, Muscle Nation, and Pistachio Papi. She’s seen retail from the inside — and knows exactly why most brands fail when they try to get on shelves.

In this conversation, Jessica pulls back the curtain on what really happens behind the scenes in retail. She explains why getting a product onto shelves is only the beginning, and why most founders underestimate how hard it is to stay there. We break down the full journey from e-commerce to retail, including pitching buyers, understanding margins, handling supply chains, managing cash flow, and competing against massive brands like Coke and Nestlé.

Jessica shares lessons from her own career jump from corporate to founder, what it was like going from a high salary to zero income, and why being scrappy matters more than being perfect. She explains the biggest mistakes founders make, the red flags retail buyers look for, and what separates brands that explode in retail from those that quietly disappear.

In this episode, we talk about:

• Getting into retail is not the hard part, staying there is. Most brands underestimate how competitive it becomes once you are on the shelf.
• Retailers do not build your brand for you. You are still responsible for driving demand, awareness, and sell-through.
• Strong products and marketing are not enough without retail knowledge. Many founders enter with gaps in pricing, margins, and supply chain understanding.
• Success in retail requires constant tracking and optimization. If you are not measuring performance, you are likely wasting money.
• Retail is a negotiation game. You rarely get everything you want, so knowing how to meet in the middle matters.
• Early-stage brands often lack commercial awareness. Simple concepts like margin vs markup can make or break decisions.
• Transitioning from Ecom to retail introduces a steep learning curve. Logistics, distribution, and operations quickly become just as important as marketing.
• You either become a strong marketer or a strong operator, but retail forces you to develop both to survive.
• Big brands dominate through scale and resources. Competing means being sharper, faster, and more intentional at every step.
• Product quality still wins. Brands that succeed tend to be deeply connected to their customer and obsessed with delivering a better product experience.

This episode is packed with practical advice, real talk, and clear lessons for anyone building a brand. If you’re an e-commerce founder thinking about retail, or already in stores and feeling overwhelmed, this conversation will give you clarity, confidence, and a real playbook for success.

—

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In this episode, I sat sit down with Jack Delosa - a self-made entrepreneur, bestselling author, and founder of The Entourage, Australia’s largest business coaching and training platform.

Jack built a $100M business by doing everything the system told him not to. He didn’t follow the rules… he rewrote them. And in this raw and powerful conversation, he shares the truth about school, success, and what it really takes to win in today’s world.

From challenging the outdated education system to revealing why he’ll never send his kids to a traditional school, Jack breaks down how the system is setting people up to fail - and what you can do about it. He talks about growing up around teachers, studying education since he was six, and how it all led him to the shocking discovery: school was designed for factory workers… not future leaders.

We go deep into homeschooling, woke culture, capitalism, and why young people feel like they’ve been lied to. Jack opens up about what’s really going on in schools today and how it’s affecting your children’s future. But this isn’t just about the problems - Jack also shares how to take back control, raise free-thinking kids, and build a life of financial freedom through entrepreneurship and personal responsibility.

If you’ve ever felt like the system wasn’t made for you… this episode will change how you see the world.

In this episode:

• Why Jack Delosa will never send his kids to school – and the radical approach he’s taking instead to prepare them for a world school isn’t built for.
• The real reason schools were invented and how they’re still training kids for a world that no longer exists.
• Jack’s harsh take on the education system and why he believes it’s not just outdated — it’s actively harming your child’s future.
• The rise of homeschooling and why more parents from all walks of life are choosing freedom over conformity.
• The scary truth about woke ideology in schools and the moment Jack realised it was time to opt out completely.
• Why capitalism isn’t the villain and how Jack reframes the money conversation for young people who feel left behind.
• How school debt, underemployment, and rising house prices are fuelling distrust in the system — and what to do instead.
• The shocking stats behind graduate underemployment and why Jack believes your degree may be holding you back.
• How Jack built a $100M business by doing the opposite of what school taught him — and how you can too.
• Why personal responsibility is the only way forward and how to create real freedom through entrepreneurship.

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In this episode, I sat down with Jake Kassan. Jake is the co-founder of MVMT (Movement Watches), one of the brands that helped kick-start modern e-commerce and social media marketing. He grew the business from zero into a global company making over $75 million a year, before selling it for a $100 million exit. On paper, Jake “won the game” of business at just 28 years old.

But this episode tells the story most people never hear. Jake opens up about what life really looked like after the money hit his bank account. He shares the emotional crash that followed his exit, the loss of identity that came from selling his life’s work, and why financial freedom didn’t bring the happiness he expected. Instead of feeling fulfilled, Jake found himself chasing dopamine through distractions, losing motivation, and questioning who he was without the business.

In this conversation, we unpack the early days of building MVMT, the mindset that helped it scale fast, and why the first years of entrepreneurship are often the most exciting. Jake explains when business stopped being creative and started feeling corporate, why becoming a CEO wasn’t what he thought it would be, and how imposter syndrome showed up as the company grew.

If you’ve ever dreamed of a big exit, felt burned out chasing goals, or wondered what comes after “making it,” this conversation will give you clarity, perspective, and practical lessons you won’t hear anywhere else.

In this episode:

• Do work you enjoy, not just work that pays: Long-term fulfillment comes from loving the process, not chasing outcomes like money or status.
• Money doesn’t replace purpose: A massive financial exit delivers a short dopamine hit, but without a mission, it often leads to emptiness rather than happiness.
• The mission matters more than the reward: What truly fueled success wasn’t the money—it was the challenge, the growth, and the sense of building something meaningful.
• Selling a company can trigger an identity crisis: When the business is gone, founders often struggle with “Who am I now?” because their identity was tied to the company.
• Early-stage entrepreneurship thrives on creative problem-solving: The real advantage early on wasn’t technical expertise—it was intuition, speed, and the ability to solve problems creatively.
• Growth changes the founder’s role—and not everyone enjoys that shift: Scaling turns founders into people managers and operators, which can drain passion if that’s not their strength.
• External validation is a dangerous long-term motivator
• Proving others wrong can drive early success, but relying on it eventually leads to dissatisfaction and burnout.
• Too much dopamine kills ambition: Overindulgence in distractions (social media, gaming, substances) dulls motivation and makes commitment harder.
• Boredom is necessary for clarity and drive: Allowing boredom creates space for focus, discipline, and rediscovering intrinsic motivation.
• Fulfillment comes from pursuing challenging goals—not from “doing nothing”: Financial freedom without meaningful goals often leads to numbness, while striving toward something just out of reach restores purpose.

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In this episode, I sat down with Jamie Kritharis, the founder and CEO of Defiant Digital, one of Australia’s fastest-growing performance creative agencies. Jamie isn’t just another marketer, he’s helped scale eCommerce brands to 7 and 8 figures, spent over $11 million on ads, and even had a private meeting with Meta to learn about changes no one else had access to. He’s built an agency that creates viral ads, trains top brands, and just moved into a massive content studio that looks more like a Hollywood set than a business HQ.

He shares the inside story behind the Andromeda update that’s flipping Facebook ads on their head, and breaks down why “creative diversity” is now the most important thing for brands who want to scale. Forget everything you thought you knew about paid ads, Jamie explains how Meta’s algorithm works now, why it favors different backdrops, tones, and creators, and how your old content strategy is probably costing you money.

We also talk about his new content warehouse, how to build a team that wins, and why volume doesn’t matter - but diversity does. This is a deep dive into what’s really working in marketing right now, backed by data, real client results, and stories from the trenches. If you run a brand, create content, or just want to grow online, this episode is a masterclass you won’t want to miss.

In this episode:

• How Jamie turned Defiant Digital into one of Australia’s fastest-growing creative performance agencies – by ignoring old rules and building his own.
• The private meeting with Meta and what Jamie learned before the Andromeda update flipped the ad industry on its head.
• The truth about Facebook Ads in 2025 – and why doing more of the same content is quietly killing your brand.
• Why creative diversity is now the only way to scale – and how to actually create it without spending a fortune.
• Jamie’s $11 million ad spend experiment and the surprising results that changed how his entire agency runs campaigns.
• How different sets, faces, and tones in your content now equal better targeting than any audience setting ever could.
• The studio build that became a content powerhouse – and how Jamie turned a warehouse into a creative machine.
• The mental side of scaling an agency – and how Jamie handles pressure, pace, and pivoting when things don’t go to plan.
• Why volume ≠ results anymore – and how most brands are getting it wrong by focusing on quantity over difference.
• His journey from founder to mentor – and how selling his eCom brand helped him build something even bigger.

—

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Meet Sarah and Luke, the powerhouse couple behind Coastal GRL, one of Australia’s fastest-growing haircare brands. In just six months, they went from an idea in a small apartment to selling over 15,000 units and earning more than $1 million in revenue.

What started as a simple solution to protect hair from saltwater and chlorine has now become a movement - a brand built on passion, belief, and a whole lot of hustle.

In this episode, Sarah and Luke share how they turned a personal frustration into a viral success story. From late nights packing boxes and driving across the country to meet manufacturers, to seeing their products sell out faster than they could restock, their journey is nothing short of amazing.

In this episode:

• How Sarah turned a simple haircare frustration into a million-dollar business idea that changed her life forever.
• The bold $5K risk they took before even having a final product — and how that one decision sparked Coastal GRL’s explosive growth.
• Luke’s leap from tradie to entrepreneur and the mindset shift that made him an unstoppable business partner.
• The moment they sold 15,000 units in six months and realised they had built something far bigger than they ever dreamed.
• The emotional rollercoaster of starting a business as a couple — and how they learned to separate love from logistics.
• Why Sarah’s background as a hairdresser gave her the insight big beauty brands completely missed.
• How sending simple voice notes to customers turned angry complaints into loyal superfans.
• The behind-the-scenes chaos of selling out every drop — from supplier delays to warehouses bursting at the seams.
• The power of taking fast action, even when you’re scared, and why “money loves speed” became their golden rule.
• How Coastal GRL went from a small apartment start-up to one of Australia’s fastest-growing haircare brands in under a year.

—

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Annabel Hay is the founder of Clutch Glue, one of Australia’s fastest-growing beauty brands - now valued at over $10 million in just two and a half years. From working full-time to standing in the spotlight on Shark Tank, Annabel’s journey is the definition of courage, creativity, and belief in yourself when no one else sees the vision.

In this episode:

• How Annabel turned a night out into a $10M idea – The wild story of how one frustrating fashion fail at a club became the spark for Clutch Glue.
• Building Clutch Glue while working full-time in construction – How Annabel balanced her 9–5 job with her growing business and the mindset that kept her going when she had zero free time.
• The Shark Tank Experience – What it was really like behind the scenes, how she prepared for national TV, and what happens after the cameras stop rolling.
• The truth about quitting your job to chase your dream – Why Annabel cried the day she resigned, and how leaving her corporate life changed everything — both the good and the scary parts.
• The power of ‘delusional belief’ in business – How a mix of optimism and a little bit of “crazy” helped Annabel push through fear, doubt, and huge unknowns.
• Overcoming burnout and finding balance again – The moment Annabel realised she was working 16-hour days, and the lessons she learned about protecting your energy as a founder.

• How to build a product people actually need – Annabel’s step-by-step thinking behind solving a real problem, creating something women actually wanted, and making it go viral.
• What it takes to build a brand people love – The marketing, storytelling, and mindset shifts that made Clutch Glue one of Australia’s fastest-growing personal care brands.
• Annabel’s advice to anyone with a dream – Why you don’t need to have it all figured out, how to start small, and why believing in yourself might just be the smartest business move you ever make.

—

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In this episode, I sat down with Jaryd Terkelsen, the tradie-turned-CEO who went from swinging a hammer on construction sites to building one of Australia’s fastest-growing coffee brands - Before You Speak Coffee.

In this episode, we dive deep into his incredible journey from working long days in the mines to selling over 2 million coffees in just 18 months, launching into thousands of retailers, partnering with Formula 1 teams, and turning a simple idea into a global wellness movement.

Jaryd shares the real story behind the brand, the early struggles, the bold $80K bet, and the massive risks that nearly cost him everything. We talk about how he left behind a secure job and took a huge pay cut to chase a dream no one believed in. From managing a supplement store on weekends to creating a high-performance coffee formula that changed his life (and the industry), this episode is packed with raw honesty, hard-earned wisdom, and powerful insights into what it really takes to build something that lasts.

In this episode:

• From Carpenter to Coffee CEO – How Jaryd walked away from life in construction to start a wellness coffee brand from scratch.
• The $80,000 Bet That Started It All – The moment he risked it all on a first production run that could’ve bankrupted him.
• How Before You Speak Sold 2 Million Coffees In 18 Months – The scrappy marketing and grassroots growth strategy that exploded the brand.
• Overcoming the Fear of Starting Over – What it really felt like to take a massive pay cut and leave a “safe” job to chase a risky dream.
• The $1.5M Tech Startup That Failed – Why his side business didn’t take off and what that failure taught him about focus, ego, and letting go.
• Going From Local Startup to National Retailer – How the brand scaled into Woolworths and got stocked across Australia.
• Sponsoring a Formula 1 Team with ZERO Experience – The behind-the-scenes story of how they landed a dream deal in one of the world’s most elite sports.

—

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In this episode, I sat down with Andre from Numerology Unlocked, one of the fastest-rising voices in the world of spirituality and self-discovery. Andre has gone from working 13-hour shifts in hospitality, feeling lost and drained, to building a life-changing business that now reaches over 100,000 people on social media in less than a year.

His journey is one of struggle, awakening, and massive growth - and he believes he’s found the “hidden code” behind success, love, and destiny.

In this conversation, we dive into the 12 personalities that rule human behaviour, how elite business leaders use numerology to time decisions, and why recognizing these patterns can unlock wealth, love, and happiness. Andre explains how he turned his passion into a movement, why his clients see incredible transformations, and what this means for anyone chasing success.

In this episode:

• Andre’s Journey From Burnout To Breakthrough – How he went from 13-hour shifts in hospitality to discovering numerology and completely changing his life.
• The Power of Number 11 – Why being born on the 11th shaped Andre’s destiny and followed him through every major turning point.
• The 12 Personalities We All Fall Into – Andre explains why you’re not as unique as you think and how every person fits into one of twelve paths.
• The Code Behind Every Successful Business – How Andre discovered repeating number patterns that appear in the world’s biggest companies.
• Why The World’s Elite Use Numerology – The surprising ways powerful leaders secretly time decisions and structure their lives using numbers.
• From 12K to 100K Followers in Months – How Andre built a viral audience by teaching numerology in a way people had never seen before.
• Turning Intuition Into A Business – The story of how Andre transformed his spiritual gift into a fast-growing career and movement.

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In this episode, I sat down with Lucas Aoun, Australia’s leading expert in biohacking, nootropics, and human optimisation. Known online for his deep dives into energy, hormones, and supplements, Lucas has built a powerful personal brand helping thousands of people around the world take back control of their health.

With nearly 100,000 followers on Instagram, a booming supplement funnel, and years of experience researching the science behind performance, he’s become the go-to voice for people who want more energy, better sleep, sharper focus, and stronger results - both in business and in life.

After years of trial and error, he stopped relying on traditional medicine, turned his back on caffeine, and began building the ultimate entrepreneur's supplement stack. What started as a way to heal himself soon became a growing business — one that now helps people optimise their health, think clearer, and perform better than ever.

Get ready to rethink your health, your habits, and what’s actually possible.

In this episode:

• How Lucas hit rock bottom with gut issues and energy crashes — and the radical steps he took to rebuild his health from scratch.
• Quitting caffeine cold turkey after years of addiction and the surprising way it changed his brain, focus and mood.
• The real reason you wake up tired and crash at 3PM, and the daily habits Lucas changed to feel superhuman without stimulants.
• Why most supplement stacks don’t work (and how Lucas built a custom stack that actually delivers results).
• The shocking truth about PPIs, antacids and how they destroy your gut health — even when doctors say they’re safe.
• Lucas’s $97 supplement funnel and how he built a scalable health business using personalisation.
• How he bounced back from being shadowbanned for years during COVID and rebuilt his online brand from scratch.
• What testosterone, DHT and hair loss actually mean for your energy, confidence and drive (and what you can do about it).

—

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