In this episode, we discussed the importance of embodying your brand and provided examples of brands that are doing it well. We highlighted five key ways to embody your brand, including developing a brand personality, communicating your brand values, differentiating yourself from competitors, being consistent, and going above and beyond. We then provided examples of brands that embody their brand, including Patagonia, Warby Parker, Apple, Koala, Who Gives A Crap, and Thankyou. By embodying their core values and commitments, these brands have built a loyal customer base and enhanced their brand reputation. We also provided three Australian examples of brands that embody their brand, including Koala, Who Gives A Crap, and Thankyou, highlighting their commitment to sustainability and social responsibility.

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