Adam Masters stumbled across a different way to enjoy going down a river that created a new thrill for him.  Adam shares how to invent a new product and wow the market.  From prototype to his current version has been one wild ride for Adam Masters and he discusses his journey of bringing a new product to market.

https://www.gobuildyourbusiness.com/39

Adam Masters is the inventor the Bellyak, the worlds first kayak designed for paddling in the prone position.  Adam was simply looking for a way to enhance the experience of whitewater kayaking on his local rivers, which led him to hand paddling, then to hand paddling while prone on his kayak.  After 26 prototypes Adam launched his company Bellyak in 2012.  His boats are used around the world by all types of water lovers, on whitewater to lakes to the ocean, by people of all abilities.