Go Build Your Business Podcast

Kenny Fischer, is the founder of FattE-Bikes which stands for Fat Tire Electric Bikes. Kenny has started multiple business all of which have some form of eco or sustainable theme to them. Prior to FattE-Bikes Kenny produced one of the nations largest Upcycle festivals called PalletFest where the entire event was constructed out of old wooden shipping pallets. Now, Kenny is changing the way people commute one FattE-Bike at a time!

Angie Gensler drives traffic to her blog with Pinterest and the tailwind application. She has three main key strategies that she follows and discusses it on the podcast.

http://gobuildyourbusiness.com/42

Tom Schwab is an entrepreneur and he discusses why entrepreneurs favor podcasting over blogs. Podcasting has craved out a foothold in mainstream media entertainment and education methods. People fill in a commute to work with a favorite podcast on something that entertains or educates them.

It is a great method for businesses and entrepreneurs to find a podcast to be a guest on and get interviewed to get your message out to the world. 

https://www.gobuildyourbusiness.com/41

Interchanges President Nelson Burton is on the podcast and explains how to increase conversions using live chat for businesses. Chatbots are limited to the preprogramed scripting and will lose customers if not able to field the question at hand. Live chat support has increased conversion as much as 70%.

Show Notes: http://gobuildyourbusiness.com/40

Adam Masters stumbled across a different way to enjoy going down a river that created a new thrill for him.  Adam shares how to invent a new product and wow the market.  From prototype to his current version has been one wild ride for Adam Masters and he discusses his journey of bringing a new product to market.

https://www.gobuildyourbusiness.com/39

Adam Masters is the inventor the Bellyak, the worlds first kayak designed for paddling in the prone position.  Adam was simply looking for a way to enhance the experience of whitewater kayaking on his local rivers, which led him to hand paddling, then to hand paddling while prone on his kayak.  After 26 prototypes Adam launched his company Bellyak in 2012.  His boats are used around the world by all types of water lovers, on whitewater to lakes to the ocean, by people of all abilities.

Cash Keahey is a global leader-architect and has worked with several Fortune 500 business executives and discusses leadership style for business on the go build your business podcast.

https://www.gobuildyourbusiness.com/Leadership

A 23-year professional career inside global Fortune 500s in diverse functions and industries exposed Cash to different corporate cultures with different styles of leadership.  Through these experiences, Keahey realized the symbiotic relationship between leadership and culture: that leaders create a culture around them, but in order to succeed, must lead in a culture that values their uniqueness.  From Jung’s theory of psychological types, Cash developed eight LeaderType™ profiles and published Eight LeaderTypes in the White House.  Cash’s predominant LeaderTypes are Proactive, Persuasive and Inclusive.

Prudent: a stabilizing, conscientious guardian who leads with information and practicality

Proactive: an action-oriented realist who leads with a sense of urgency and pragmatism

Innovating: a pioneering, transformative catalyst who leads into the ‘new’ with inspiration

Visionary: an enigmatic, inventive prophet who leads with prescience and purpose

Inclusive: a caring, self-deprecating servant who leads with values and empathy

Persuasive: a tactful, collaborative influencer who leads with dialogue and encouragement

Take Charge: a delegating, results-oriented driver who leads with principles and conviction

Independent: a resolute, self-reliant thinker who leads with clarity and critique

Cash discusses the leadership style for business that is most suited is the innovating type style.  This type of style is probably most suited for being an entrepreneur simply for the pioneering and seeking a transformative type of change.  Someone that is looking to disrupt a market and bring a new idea along.

Walt Disney was a genus innovating visionary type.  Cash and Ken discuss how the board meeting might have gone when Walt presented a mouse as a main character.

A Very successful entrepreneur who is certainly an extrovert.  Cash made similarities of Donald Trump and Andrew Jackson.  Andrew Jackson fired all of his cabinet, sound familiar?

Jon Dykstra is a niche website content creator and owns several niche affiliate websites that draws over 1.6 million unique page views monthly to the sites. He has refined his process as he shares how to build your dream business with several niche website ideas.

Jon started out in a brick and mortar business and started blogging for that business.  That blogging eventually led Jon to leave his previous business and move into the niche website content model completely.  His ability to drive traffic to these niche affiliate sites with the use of ad networks as well has fueled his digital media growth.

Jon discusses how to build your dream business with niche sites.  He takes and researches a specific niche and conducts research which mainly uncovers the markets thirst for the niche.

It has been trial and error for Jon as to picking a niche website to build content around that will drive traffic.  Some of his site that he started actually have not performed very well and did not go anywhere.  Attributing that the sites were not a good fit for him.

The ones that have done well he attributes to niches that messed well with him and having an interest in the niche.  You don't have to have a passion for the niche, but having an interest and desire to learn more about the subject is helpful.

Once you have a few niche website with content up and running and looking for other niche website ideas, Jon recommends that you consider a niche that works well with your existing niche websites.  Cross promote niches where you can email one niche list to send them to your new niche website content.

Two ways that Jon monetizes his niche websites are affiliate products and thru display ads.  Affiliate products from companies such as Amazon and the display ads are from google ad sense.

Most traffic is thru organic search and some social.  Facebook used to be a great source of traffic but after Facebook changing the algotherm, that traffic has dried up.  Pinterest is one of the best social traffic using Pins.  Jon recommends that you pin fewer and focus on the quality of the pins.  Jon recommends using ahrefs for keyword research.

https://www.gobuildyourbusiness.com/podcast/build-your-busin…ontent-marketing/

Nichole Carlson works with leaders to develop self-mastery and creating massive transformation to unleash their true potential.  Nichole is an absolutely unique coach that focuses on moving lives to extraordinary levels.  She connects directly with her audience, as having been in similar situations of either having nothing or having it all.  The discussion focuses on why is it difficult to achieve work life balance.

https://www.gobuildyourbusiness.com/podcast/achieve-work-life-balance/

• Nichole Carlson's background and how she at one time was homeless
• Why you need to say "No" to certain things
• Handling the internal fear that exsist?
• How to push thru procrastination
• We are very hard on ourselves
• How she got into bodybuilding competitions?
• Nichole talks about a defining moment in her life when she changed the way she saw herself and what she did that change her life?
• What keeps people from trusting themselves and stepping into what they need to do for themselves?
• Learning to distinguish what the world tells you to do and what you ’should do' from what you really want - and how to get what you really want
• Raising the standard for your life so you are a high-performer in every area and what that really means

• Why creating work-life balance and being successful won’t necessarily make you happy and what do do about it
• How not going after what you want and need, can make you desperately unhappy and how we run, hide or escape from those feelings
• The importance for entrepreneurs to have a coach
• Why every entrepreneur should have health as a major priority to reach their business goals.  Proper nutrition and exercise can help with mental focus.
• Nichole Carlson Facebook Page

Jeff Hall is a SEO expert creating overflow cafe helping website owners get ranked higher in search engines such as google, yahoo, and bing. Jeff explains how to simply 10X your website traffic with a few simple steps. Overflow Cafe knows what the engines are looking for and provides recommendations for optimization.

https://www.gobuildyourbusiness.com/podcast/how-to-10x-your-website-traffic-within-6-months/

Ray Leone knows all the ways to fail as a sales professional as he has failed his way to making millions of dollars as a sales pro and training others to do the same.

Ray Leone is the author of Secrets of the Sales Funnel and is the host of the radio program “Winning the Game of Life.”  He is a 25-year member of the National Speakers Association, and is a past president of NSA/Carolinas.  As a businessman, Ray is President of the Leone Resource Group and SSS Publishing.  He is an internationally sought-after speaker and consultant to Fortune 500 companies as well as small business owners. In the past year alone, Ray has spoken in Italy, Iran, Portugal, Brazil, Singapore, Dubai, Hong Kong, China, and Prague.

• What is the difference between selling today from when you started in sales?
• Five questions to close a sale?
  • What do you want?
  • What criteria are you going to use to choose who you are going to buy from?
  • Whatever they say to the second answer, get them to define that a little deeper.
  • Ask them why those are their criteria, because that why becomes their domanient buying mode.
  • Last question is, If I can give you that solution that takes care of your criteria, will I earn your business
  • You ask these five questions before you have presented a product, before you have presented a price, you have a commitment from them before processing.
• People buy on emotion and justify with logic.
• Most sales presentations are 100% logic.

Visit https://www.gobuildyourbusiness.com/podcast/ray-leone/