What's In Store - Good vs. Great: Crafting a Better Pretzel with John Stefanik (Vice President, Sales and Marketing, Ditsch USA) In this episode of Fresh Take with IDDBA (What's in Store), Heather Prach, VP of Education and Industry Relations at IDDBA, sits down with John Stefanik, VP of Sales & Marketing at Ditsch USA, for a lively conversation about pretzel craft, category innovation, and what's next for bakery.

John breaks down what separates a good pretzel from a great one—from authentic dough and the classic caustic bath to the behind-the-scenes time and temperature details that create a truly memorable bite. He also shares why fermentation is one of the most underrated (and most fascinating) parts of the bakery process—where science, chemistry, and artistry all collide.

Looking ahead, John talks about new growth opportunities, including a new facility and a developing R&D lab—plus how his team is thinking about pushing the boundaries of "what a pretzel can be," with plans to bring fresh ideas to #IDDBA2026 in Orlando, June 7-9. You can check out the Ditsch TikTok that John mentioned @goodbite_de and check out posts with hundreds of thousands of views!

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