My guest today is Lizzie Chen, Assistant Director of Digital Media at Moody College of Communication at the University of Texas at Austin. In this episode we discuss running an impactful social media strategy with limited resources.

Key takeaways:

• Build community both online and offline. Host events to bring your social media audience together in real life.
• Jump on trends strategically. Ensure they align with your brand voice and values.
• Prioritize original and authentic content over canned graphics. Let students create their own content.
• Earn trust from leadership by tying social media goals to institutional goals. Open communication is key.
• Collaborate with students to generate content. This amplifies student voices and saves you time.
• Consistency comes from organization. Plan content calendars weeks in advance.

  
  

Connect with Lizzie:

• Instagram: https://www.instagram.com/texasmoody/
• Twitter: https://twitter.com/utexasmoody

Connect with John:

• LinkedIn: https://www.linkedin.com/in/johnazoni
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