Today's guest is Will Drinkwater Head of Operations at TRIBE.

Tribe make delicious, nutritionally focused products like flapjacks, brownies, cereals and more with the aim of supporting their community charity The Tribe Freedom Foundation, helping tackle human trafficking.

Will has been in the business nearly 10 years and I loved digging into his journey.

We dive into Tribe's origin story, the importance of operations in a growing business, sustainability efforts, team culture, and the challenges faced in the food industry.

Will shares insights on product development, collaborations, and the tools that help streamline operations, emphasising the community aspect of the brand and the shared experiences that come with running and working together.

I LOVED this one, and hope you will too.

As always thanks to our fantastic sponsor ⁠Mission Kitchen!⁠

If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today.

Check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Chapters:

00:00: Introduction and Overview of Tribe

01:55: The Story Behind Tribe's Founding

04:45: Tribe's Social Impact and Charity Initiatives

07:43: Recent Product Launches and Brand Refresh

12:00: Will's Journey into Operations

14:38: The Importance of Operations in Business

17:01: Managing Growth and Supplier Relationships

19:35: Operational Tools and Software

25:57: Team Culture and Work Environment

28:03: Building a Young and Dynamic Team

30:35: The Power of Shared Experiences

36:59: Navigating Operational Challenges

43:06: Sustainability and Industry Regulations

45:18: Finding Your Tribe in Business