Welcome to the latest episode of “3-Minute Marketing”, the show where we ask the greatest marketers of our time to reach into their treasure chests and reveal their best marketing gold.

Today, I’m thrilled and honored to be speaking with legendary growth marketing genius Udi Ledergor, CMO at Gong. For those that don’t know yet, Udi is the marketing mastermind that helped Gong become the de facto leader in the revenue intelligence category and grow to a $1B+ valuation.

My question for Udi is, “What are your top 5 secrets for marketing success?”

This video is the exclusive, “extended cut” video.

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Show Notes:

Secret #1: Strategy before tactics. Ignore the “shiny objects”

Secret #2: Don’t produce anything you wouldn’t want to consume.

Secret #3: Start outbound on day 1.

Secret #4: Never compromise on the people you hire.

Secret #5: Don’t obsess about measurement. Instead, do what feels right for the brand.

Bonus Tip #1: Learn how your CRO “takes their coffee.”

Bonus Tip #2: Use a conversation intelligence tool to get insight from your sales team, customers & competitors.

Bonus Tip #3: To build your strategy, first define your goals. Then reverse engineer your success.

Bonus Tip #4: Humanize your marketing to connect with your customers.

Bonus Tip #5: Set aside 10-20% of your budget to place “bets” on intuitive plays that are harder to measure.

Transcript:

– [Chris] Hey, welcome back, everybody to another episode of Three Minute Marketing, the world’s shortest and highest value per minute marketing podcast. We love to interview growth, marketing leaders and unicorns. We love cross-channel, cross-disciplinary, just kind of growth-minded individuals. So I’m super excited today to have Udi Ledergor on the show today. Udi is a very, very impressive individual. I’ll let you say a couple of things about yourself, but currently he’s heading up marketing at Gong, which is a very hot brand, very sexy brand. I know you guys are in the billions in terms of valuation at this point, and you’ve been there since very early on. So I have so much to talk to you about. It’s unfortunate that this is Three Minute Marketing, but welcome to the show, Udi.

– [Udi] Hey, thanks for having me. Super excited to be here. Yes, I’ve been with Gong for, coming up to five years now. Gong is the fifth company where I was the first marketer and built in marketing team. And this one is definitely the greatest, and growing the company to new heights. So super, super excited to see where we go next.

– [Chris] A hundred percent. So you are so knowledgeable on a variety of topics, I wanted to give you something a little open-ended, so that you could talk about whatever it is that you think is relevant. But my question for you today, is what are your top three or your top five secrets for marketing success?

– [Udi] All right, let’s get going. Top five secrets for marketing success. Number one is strategy before tactics. On the day that you get your email as the new head of marketing, you will start getting emails from every agency, tech vendor and partner who wants to work with you. Ignore them all, figure out your strategy before you send out your first email or do your first social posts,