In this episode, leading marketing professionals share their expert insights and proven strategies for achieving success in today’s fast-paced and competitive business world. From understanding content market fit to the value of direct communication with customers, our guests cover key elements that drive growth and maximize marketing ROI.

Discover how market orientation, interfunctional coordination, and a clear understanding of customer wants versus needs can elevate your marketing strategy. Learn about the challenges of branding and positioning at established companies, the importance of building the right marketing team, and how to foster predictability in your marketing efforts.

Our experts also explore the significance of creating simple, clear value propositions, the power of generosity in marketing, and building a high-performance marketing team that thrives around the clock. Whether you're a CMO, marketing leader, or looking to boost your marketing strategies, this episode offers actionable insights to help you align your marketing efforts with your company’s revenue goals.

Don’t forget to like, subscribe, and hit the notification bell for more actionable tips and insights from top marketing professionals on how to drive revenue with smart marketing strategies!

Connect with Featured Guests:

0:20 Adam Robinson: https://www.linkedin.com/in/retentionadam/

4:55 Courtney Gould Miller: https://www.linkedin.com/in/courtney-gould-miller-7661017/ 

7:46 Dawn Mueller: https://www.linkedin.com/in/dawnmueller/

12:02 Emeric Ernoult: https://www.linkedin.com/in/ernoult/ 

16:37 Greta Wilson: https://www.linkedin.com/in/gretawilson/

22:44 Haleigh Forbes: https://www.linkedin.com/in/haleigh-forbes-b715a825/

27:35 John Schneider: https://www.linkedin.com/in/schneider/ 

32:46 Karl Van den Bergh: https://www.linkedin.com/in/karlvandenbergh/

35:38 Melissa Wright: https://www.linkedin.com/in/melissa-wright-b70bb58/

39:32 Wendy White: https://www.linkedin.com/in/wendywwhite/ 

Ways to Tune In:

Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo 

Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950    

Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17  

iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/  

Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/ 

The Revenue-Driven CMO is sponsored by Level Agency. Learn more at https://www.level.agency/ 

The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

Chapters

0:00 - Intro

0:20 - Adam Robinson, Founder & CEO of RB2B

4:55 - Courtney Gould Miller, President of Commercial Markets at Tribute Technology

7:46 - Dawn Mueller, CMO at Vitech Systems Group

12:02 - Emeric Ernoult, Founder & CEO of Agorapulse

16:37 - Greta Wilson, VP of Marketing at Pitney Bowes

22:44 - Haleigh Forbes, VP of Marketing & Online Experience at American Public Education, Inc. (APEI)

27:35 - John Schneider, CMO of Betterworks

32:46 - Karl Van den Bergh, CMO of Gigamon

35:80 - Melissa Wright, CSO & CMO of American Pacific Mortgage

39:32 - Wendy White, CMO of Daxko

How can blending brand storytelling with demand generation drive business growth and optimize marketing performance across all stages of the buyer's journey?

In this episode of Revenue Driven CMO, global marketing executive Andy Weiss shares his expertise in driving business growth through strategic brand storytelling and demand generation. He discusses the complexities of marketing attribution and advocates for a holistic approach that combines brand awareness with bottom-funnel metrics to optimize performance across all stages of the buyer’s journey.

Andy introduces the concept of "brand gen," blending brand storytelling with demand generation to create a unified strategy that drives results across all marketing channels. The conversation covers the evolution of marketing structures, challenges in measuring ROI for brand efforts, and the importance of continuous learning in today’s rapidly changing landscape.

Drawing from his experience at Ceipal, a leading talent and staffing software company, Andy highlights their shift from a direct-response focus to incorporating more brand-driven initiatives, showcasing how integrating storytelling into every marketing activity can fuel long-term business growth.

Tune in for actionable insights on balancing brand-building and performance marketing to drive measurable success and build a strong, impactful brand!

1. Blend Brand and Demand Generation: Learn how to strike the right balance between brand storytelling and demand generation to drive both awareness and conversions.

2. Embrace Data-Driven Storytelling: Use internal data to craft engaging, educational content that resonates with your audience and supports your narrative across all marketing channels.

3. Align Marketing with Business Goals: Ensure your marketing campaigns align with overall business objectives to directly contribute to growth and profitability.

4. Always Be Learning: Foster a culture of continuous learning within your team to improve marketing strategies and better understand how to support your organization’s success.

5. Break Down Silos: Understand the importance of collaboration between brand marketing and demand generation teams to enhance campaign effectiveness.

6. Manage the Blend: Focus on the overall impact of your marketing mix instead of just cost per lead to gain a clearer picture of your efforts’ effectiveness.

7. Optimize Engagement Across Touchpoints: Learn how to leverage multiple touchpoints—such as newsletters, podcasts, and social media—to nurture leads and build lasting relationships.

By incorporating these strategies into your marketing approach, you can drive better results, increase conversions, and build a strong brand presence. Don't miss these essential insights for marketers looking to elevate their strategies and achieve sustainable growth!

Quote of the Show:

 ”One of the biggest challenges, from a marketing standpoint is we tend to put the brand storytelling in this box where it's pretty pictures, big budgets and high production values. No, I think there's an opportunity at every turn.” -Andy Weiss

Connect with Andy:

LinkedIn: https://www.linkedin.com/in/weissandy/ 

Website: https://www.linkedin.com/company/ceipal/ 

Ways to Tune In:

Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo 

Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950   

Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17 

iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/ 

Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/

The Revenue-Driven CMO is sponsored by Level Agency. Learn more at https://www.level.agency/ 

The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

Want to discover proven marketing strategies to boost revenue, drive successful campaigns, and stay ahead of the competition?

In this episode of Revenue Driven CMO, we sit down with marketing expert Ari Osur, former CMO of iCIMS. He is a seasoned leader with a proven track record at top companies like eBay, NBA, Epsilon, Forrester, and ADP. Ari tackles the current challenges facing marketers, including rising marketing costs, and how leveraging intent data and job mover data can fuel more targeted, high-impact campaigns. He emphasizes the value of taking calculated risks and remaining agile in a rapidly changing marketing environment.

This episode is packed with actionable insights for any marketing professional looking to level up their strategy and drive revenue growth. Don’t miss this opportunity to learn from one of the industry’s best!

They dive deep into essential marketing principles that drive success, including:

• 9:13 Know the business, be a true partner. INVERSE: Don’t be self-servicing, or live in a silo. In marketing, it’s critical to understand the broader context in which your company operates. This means gaining a deep understanding of the business goals, challenges, and how marketing fits into the overall strategy. A true marketing partner is proactive in aligning efforts with sales, product, finance, and other departments to ensure everyone is working toward the same objectives.

• 13:50 If you have to fly blind, stay out of the air. INVERSE: Don’t launch campaigns without proper tracking, know that spend must be justified, invent a metric if you have to. Launching campaigns without tracking is risky because it’s impossible to measure success or understand what’s working. Every marketing spend should be justified with measurable outcomes. It’s better to hold off until you have a proper strategy, metrics, and tracking in place to measure success.

• 19:13 Celebrate failures. INVERSE: Don’t sugarcoat performance and avoid taking healthy risks. Failure is inevitable in marketing, but it can be one of the most valuable learning experiences. When things don’t work as planned, it’s important to acknowledge the failure, understand what went wrong, and use the experience to improve future efforts. Celebrate the lessons learned and encourage a culture of experimentation and risk-taking.

• 21:58 Don’t be a squirrel. INVERSE: Embrace the spirit of sharing. Sharing ideas, insights, and challenges with your team and across departments is essential. Embrace collaboration and be open to feedback. By working together and staying aligned, marketers can deliver more impactful campaigns that are well-supported across the business, rather than constantly jumping between unrelated ideas or initiatives.

• 32:22 Go outside, in. INVERSE: Don’t fall in love with yourself. Adopting an "outside-in" approach means understanding your customers, competitors, and market before you create a marketing strategy. It’s about empathizing with customer needs and behaviors, using external data, and considering the broader landscape to guide your decisions.

• 38:09 Always play offense. INVERSE: Don’t get complacent. Playing offense in marketing means staying proactive, always seeking new opportunities, and pushing forward. It’s about constantly innovating, testing, and refining strategies to stay ahead of competitors, rather than reacting to circumstances or waiting for things to happen.

Quote of the Show:

“If you're kind of shoving your failures underneath the rug, then you're just going to be a lot less innovative.” - Ari Osur

Links:

• LinkedIn: https://www.linkedin.com/in/ariosur/ 

• Website: https://www.icims.com/ 

Ways to Tune In:

• Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo 

• Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950   

• Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17 

• iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/ 

• Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/

The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/ 

The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

How can automation, intent data, and AI-driven tools enhance account-based marketing (ABM) and sales alignment for revenue growth? 

In this episode of The Revenue-Driven CMO, we chat with Kacee Court, Director of Marketing Operations at Drata, about the essentials of successful marketing operations. Kacee discusses how to build a culture of automation and leverage tools like 6sense to boost efficiency in ABM. They explore how intent data, AI-driven tools, and integrated workflows help sales teams prioritize high-value accounts and close deals faster. Kacee also shares how Drata’s ABM strategy aligns marketing and sales teams to drive revenue growth and improve overall performance. Tune in for actionable insights on optimizing marketing operations, leveraging technology, and driving sales success!

 Takeaways:

• Build a Culture of Automation: Empower your team to effectively use automation tools by providing training and support. Ensure both marketing and sales teams are confident in using these technologies to improve efficiency.

• Encourage Cross-Department Collaboration: Foster a culture of peer-to-peer learning, where teams share success stories and best practices. Sales teams, for example, may find it more valuable to hear from their colleagues about the impact of new tools than from formal briefings.

• Invest in Intent Data: Use intent data to identify and prioritize high-value accounts that are most likely to convert. This helps refine your targeting and ensures you’re engaging with in-market buyers at the right time.

• Meet Buyers Where They Are: Understand where each buyer is in their journey and tailor your engagement accordingly. Whether through awareness-building campaigns or direct outreach, customize your approach to suit each stage and persona.

• Leverage AI and Automation for Sales: Use AI-powered tools like 6sense to monitor intent data and send real-time alerts, enabling sales teams to focus on the highest-priority opportunities.

• Create a Closed-Loop Feedback System: Keep marketing and sales aligned by maintaining a continuous feedback loop. Regularly review goals, messaging, and performance to ensure ongoing optimization and success.

• Optimize Tech Stack Integration: Ensure your tools and platforms work seamlessly together. Integrating systems like 6sense, Salesforce, and Outreach enables smoother operations and provides valuable, data-driven insights for decision-making.

Quote of the Show:

“You want to be able to make that 1st contact with your customer. Otherwise, if your competitor is doing it, then you're just losing out.” - Kacee Court

Links:

• LinkedIn: https://www.linkedin.com/in/kacee-court/ 

• Website: https://drata.com

Shoutouts:

• 6sense: https://6sense.com/ 

• Domo: https://www.domo.com/

• RB2B: https://www.rb2b.com/

• Bland AI: https://www.bland.ai/ 

Ways to Tune In:

• Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo 

• Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950   

• Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17 

• iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/ 

• Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/

The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/ 

The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

How can strategic playbooks, customer validation, and performance marketing drive success in B2B SaaS and industries like landscaping and construction? In this episode, we sit down with Sushovan Saha, a seasoned marketing leader with over 14 years of experience in digital marketing, B2B SaaS, and go-to-market strategies. We kick things off by diving into Saha's expertise in using strategic playbooks to drive marketing success. Saha shares his approach to customer validation, managing reviews and analyst relations, optimizing trade shows and events, and refining positioning and messaging. He also highlights the importance of aligning marketing efforts with customer needs, building foundational content, and driving engagement. The episode explores Attentive AI’s innovative marketing strategies, especially in industries like landscaping and construction, and emphasizes the effectiveness of performance marketing and organic growth. Sushovan offers invaluable insights into the complexities of the CMO role and the critical role strategic playbooks play in achieving marketing excellence.

Takeaways:

• Leverage Playbooks for Consistency and Efficiency: Sushovan highlights the value of having key playbooks in place to avoid reinventing the wheel, helping your team stay efficient and consistent across marketing efforts.

• Put Customer Validation First: Build a customer validation playbook that centers on deep buyer personas and understanding customer pain points. This ensures your marketing truly resonates with your audience’s needs.

• Manage Review Sites and Analyst Relations: For growing businesses, create a playbook for managing reviews and engaging with analysts. Positive reviews and endorsements can boost your credibility and visibility.

• Maximize Trade Show and Event ROI: Develop a strategy for both virtual and in-person events. Smaller, more personalized interactions often lead to better conversion rates, improving your event ROI.

• Create Strong Foundational Content: Support your marketing with high-quality, evergreen content. Regularly update and create content that powers your digital marketing, PR, and paid campaigns.

• Optimize Conversion Paths: Focus on improving the conversion funnel—from free trials to demos, and demos to paid conversions. Identify drop-off points and address them to boost overall conversion rates and revenue.

• Engage Customers Continuously: Keep ongoing communication with prospects and customers. Use feedback and behavior insights to refine your approach and minimize drop-offs, ensuring prospects stay in the funnel.

Quote of the Show:

“I am a staunch believer of the fact that everything is content… Your foundation is content enablement, assets, everything. The rest of it all, apart from content, are really channels.” - Sushovan Saha

Links:

• LinkedIn: https://www.linkedin.com/in/sushovan-saha/ 

• Website: https://attentive.ai

Ways to Tune In:

• Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo 

• Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950   

• Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17 

• iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/ 

• Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/

The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/ 

The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

How can humor and smart marketing strategies transform financial services and improve retirement outcomes? In this episode, we’re joined by Hattie Moll, Chief Marketing Officer at Prosper, as she shares valuable insights from her career in marketing. Hattie discusses the power of creating engaging, humorous content that captures attention—even in industries like financial services, where the stakes are high. She highlights successful brands that have used humor and smart positioning to stand out, and dives into how Prosper is reshaping the financial landscape with affordable investment opportunities and strategic partnerships to help people achieve better retirement outcomes. Plus, Hattie gives us a glimpse into Prosper’s future plans, including how they’re leveraging AI to innovate in marketing and enhance their brand presence.

 Takeaways:

• Embrace a B2C mindset in B2B: Treat your business communications like you are interacting directly with another person. This approach can make your brand more relatable and engaging.

• Invest in Brand Identity: Just because your company is B2B doesn't mean it can't have a strong, appealing brand identity. Use creative elements like mascots or icons to make your brand stand out.

• Utilize Creative Characters: Characters can bring your brand to life and make it memorable. They also help in building an emotional connection with your audience.

• Maintain Consistency: Ensure that your creative elements and brand messaging are consistent across all platforms and interactions to build a coherent and strong brand image.

• Make it Fun: Don't shy away from bringing a sense of fun and innovation into your business communications. A brand that can entertain while delivering its message tends to retain its audience better.

• Humanize Communication: Always remember that at the heart of B2B is human-to-human interaction. Reflect this in your communications by being authentic and personable.

• Permission to Innovate: Feel confident in breaking the mold and trying out new ideas. Innovating with brand elements can set you apart in the marketplace.

Quote of the Show:

“I love data and I love understanding what's working, what isn't – but I also love ignoring it sometimes.” - Hattie Moll 

Links:

• LinkedIn: https://www.linkedin.com/in/hattie-moll-78352616/ 

• Website: www.prosper.co.uk

Shoutouts:

• Salesforce: https://www.salesforce.com/

• Who Gives a Crap: https://us.whogivesacrap.org/

• Tony’s Chocoloney: https://us.tonyschocolonely.com/

• ClickUp: https://youtu.be/PxarYPTICVc?si=a_8LsrEoovUpyZhF

• Lush: https://www.lush.com/uk/en 

Ways to Tune In:

• Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo 

• Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950   

• Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17 

• iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/ 

• Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/

The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/ 

The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

In this episode, we explore the nuances of giving and receiving feedback across cultures and the impact it has on global teams and GTM (Go-to-Market) strategies. Our guest shares insights from personal experiences working in Brazil, Europe, and beyond, highlighting how different regions handle feedback—from the direct and candid style of Germany and France to the more measured, empathetic approach in Brazil. The conversation delves into finding a balance that respects diverse cultural norms while fostering honesty and efficiency in the workplace.

 Takeaways:

• Career transitions can fuel innovative perspectives: Starting in journalism provides valuable storytelling and analytical skills that can enhance marketing strategies. 
• Asymmetrical returns in marketing: Pursuing opportunities where potential returns far exceed the risks involved.
• Examples of asymmetrical strategies: Performance marketing through Google Ads and LinkedIn, where risks are limited to time or budget, but returns can be substantial. 
• Redefining conventional marketing practices: Trade fairs and other high-risk, low-reward channels may not be the best investments for companies looking to grow. 
• Cultural Perceptions of Feedback: The Brazilian way of providing feedback often focuses on cushioning critiques, contrasting with the blunt delivery common in European cultures.  
• Challenges in Multicultural Work Environments: Managing feedback in global companies requires a nuanced approach to ensure that cultural expectations are met while maintaining trust and transparency.
• Navigating Cultural Differences: While European teams might perceive Brazilian feedback as indirect or lacking honesty, Brazilians may find European feedback too harsh.
• Balancing Respect and Clarity: Striking a “sweet spot” is essential to make sure all team members feel their cultural background is respected without sacrificing performance.
• Feedback and Trust: Different perceptions of feedback can lead to misunderstandings—e.g., teams feeling feedback is insincere or slow when given in a more indirect style.

Quote of the Show:

“When you ignore the cultural aspects underneath a global GTM strategy, it can blow up in your face very easily.” - Gabriel Falcione

Links:

• LinkedIn: https://www.linkedin.com/in/gabrielfalcione/

• Website: https://vtex.com/en-us/

Ways to Tune In:

• Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo 

• Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950   

• Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17 

• iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/ 

• Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/

The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/ 

The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

In this exciting episode of the Revenue Driven CMO Podcast, Chris Mechanic takes listeners on a crash course in the world of AI agents. With the rapid growth of AI technology, we’re transitioning from AI 1.0 (chatbots and simple automations) to AI 2.0, where AI agents can handle complex tasks autonomously. Chris explores how these agents can revolutionize industries, from automating content creation to transforming customer service with voice AI agents. He also showcases a live demo of AI in action—showing the future of how businesses will interact with customers.

Takeaways:

• AI 1.0 vs. AI 2.0: AI is evolving from chatbots to full-fledged agents capable of executing multi-step tasks autonomously, eliminating manual processes for businesses.

• What AI Agents Do: These agents can automate complex tasks like writing blog posts, scheduling meetings, and even interacting with customers. The real promise? AI agents will soon be able to post content to your CMS, manage customer inquiries, and repurpose content all on their own.

• The Promise of Voice AI Agents: Voice agents are poised to replace traditional phone systems, providing smarter, more reliable customer service and sales interactions.

• AI's Impact on Businesses: Large businesses, particularly those with call centers, will save millions by replacing outdated systems with AI voice agents.

• The Demo: Chris showcases a live demo of an AI agent acting as a handyman service representative, revealing the current capabilities and potential of this technology.

• Challenges and Concerns: While AI agents hold great promise, they bring challenges, such as privacy concerns and the risk of fraud, like voice cloning scams.

Ways to Tune In:

• Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo 

• Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950   

• Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17 

• iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/ 

• Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/

The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/ 

The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

In this insightful episode, we dive deep into the secrets of effective marketing through customer empathy. Our guests reveal why true success in marketing comes from understanding and aligning with customer motivations. We explore actionable strategies like listening to customer calls, gathering real insights, and applying this knowledge into storytelling frameworks. The conversation unpacks common pitfalls, such as overselling, and shares practical ways marketers can learn to differentiate between customer wants and needs for impactful messaging.

Takeaways:

• Customer Empathy as the Foundation - Real success starts with putting yourself in your customer’s shoes. Listen to their stories, understand their challenges, and let that drive your marketing approach.

• The Importance of Onboarding Time for Customer Calls - Dedicate 10-15% of initial onboarding time to listening to recorded customer interactions for a solid grounding in customer motivations.

• Collaborate Across Teams - Engage with sales and customer success teams to join calls and leverage scheduled check-ins for customer insights.

• Using Third-Party Analysis - Sometimes, a neutral third party can uncover honest feedback that clients may not openly share with company representatives.

• Intentional Storytelling - Apply frameworks like Donald Miller’s “Building a StoryBrand” to craft messaging that speaks to customer insights and is relatable and engaging.

Where to watch the full episode:

• Emphasizing Customer Empathy with Cindy Zhou, CMO of KnowBe4

• https://youtu.be/J--YjIgUmn8

• How to Meet Customers Where They Are in Their Buying Journey with Patrick Reynolds, CMO of BlueConic

• https://youtu.be/aplGbWmp3b8

• Asking Your Customers The Right Questions with Emeric Ernoult, Co-founder & CEO of Agorapulse

• https://youtu.be/JI9KGibRT6U

• Rewiring Marketers’ Brains to Pay Attention to Customers with Dhiraj Kumar, CMO of Dashlane

• https://youtu.be/ElziPYXRYOE

Ways to Tune In:

• Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo 

• Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950   

• Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17 

• iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/ 

• Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/

•  

The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/ 

The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

In this episode, we dive into a powerful mindset: refusing to accept "no" as an answer and finding solutions in every situation. Volodymyr Korol VP of Marketing at Creatio shares how this philosophy has driven success throughout his career and how it applies not just in marketing but in all aspects of life. He provides examples from his journey at Creatio, from negotiating ambitious goals to landing high-profile partnerships. This episode is packed with actionable insights on resourcefulness, creativity, and leadership.

Takeaways:

• Mindset Matters: Refusing to accept "no" fosters a solution-driven approach in both personal and professional life.

• Creativity in Negotiation: There’s always a path to achieve goals, whether it’s adjusting resources or finding new opportunities.

• Growth through Resilience: Persisting through challenges has led to rapid personal and organizational growth.

• Cross-industry Applicability: The mindset of problem-solving transcends industries and is useful in all facets of work and life.

• Localization is Critical for Marketing in Different Countries: In countries like France and Spain, localized content is crucial, as consumers prefer to engage with ads and marketing materials in their native language. Even for global products like CRM software, understanding and catering to local language preferences enhances engagement and user experience.

• AI in Marketing is Moving Towards Autopilot: While AI is currently helping with tasks like data summarization and copy generation, the future of marketing may involve AI transitioning from a "copilot" role to an "autopilot" role. In this future state, AI systems would make more autonomous decisions, such as adjusting bids or pausing campaigns based on real-time data, allowing marketers to focus on more strategic, creative tasks.

Quote of the Show:

• "Everything is doable. It’s just a matter of operational organization, planning, and prioritization." - Volodymyr Korol

Links:

• LinkedIn: https://www.linkedin.com/in/volodymyrkorol/

• Website: https://www.creatio.com/company/feedback/request-live-demo?activity=adwords_brand_na&utm_term=creatio&gad_source=1&gclid=Cj0KCQjwmt24BhDPARIsAJFYKk2cF1tdU08kfEOYJzUeaLsayHsfBBVsKv7LuMFNhgI1cu7WlqlH-kEaAqx1EALw_wcB

Ways to Tune In:

• Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo 

• Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950   

• Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17 

• iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/ 

• Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/

The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/ 

The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/